Apple Music Was Second Biggest Global Music Streaming Service in 2019
Global online music streaming subscriptions were up 32 percent year-over-year in 2019, hitting 358 million subscribers, according to new estimates shared today by Counterpoint Research.
Spotify was the market leader with a 31 percent share of total revenue and a 35 percent share of total paid subscriptions, while Apple Music earned the second place slot with a 24 percent share of total revenues in the industry and a 19 percent share of the total paid subscriptions. Apple Music's subscription base grew an estimated 36 percent year-over-year.
Amazon Music, YouTube Music, and Tencent Music all trailed both Apple Music and Spotify.
"Spotify maintained its top spot with the help of promotional activities like free Spotify Premium for three months, price cuts, customized campaigns like Spotify and a focus on exclusive content. Tech giants like Amazon, Apple, Google have started focusing on music streaming and have sufficient cash at their disposal to give stiff competition to Spotify. Apple Music is making improvements in its app like the introduction of night mode, curated playlists to target a group, etc. Similarly, Amazon Music has been trying lossless music and is creating its own niche where it competes with Tidal."
More than 80 percent of total streaming music revenue came from paid subscriptions, while the rest came from advertisements and partnerships with brands and telcos.
Counterpoint Research believes that online streaming music subscriptions will grow more than 25 percent year-over-year to exceed 450 million subscriptions by the end of 2020.
Apple last shared specific Apple Music subscriber numbers in June 2019, announcing that the service had reached 60 million paid subscribers. That number is likely quite a bit higher now, but Apple has not shared new official subscriber totals in 2020.
Popular Stories
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Wednesday February 11, 2026 10:07 am PST by
Juli CloverApple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes, ...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically.
The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple acquired Canadian graph database company Kuzu last year, it has emerged.
The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions.
Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...
