Apple No Longer Plans to Debut New Apple TV+ Content at SXSW Due to Coronavirus Concerns
Apple was planning to participate in the SXSW 2020 Film Festival to premiere new original content coming to Apple TV+, but will no longer do so because of concerns about the ongoing COVID-19 coronavirus outbreak in the United States and other countries, reports Variety.

Apple in January announced that upcoming Apple TV+ content "Home," "Central Park," and "Beastie Boys Story" would be shown at the SXSW Film Festival, which is scheduled to take place from March 13 to March 21. There was also supposed to be a "Little America" discussion panel with series creators Kumail Nanjiani and Emily V. Gordon.
Many other companies along with Apple have pulled out of SXSW, including Amazon Studios, Facebook, Twitter, TikTok, Panasonic, SAP, and Intel. Despite the circulation of a Change.org petition calling for SXSW to be canceled and the fact that many major companies don't plan to attend, SXSW organizers say the festival will still take place.
SXSW typically attracts more than 100,000 people from around the world, and will be the biggest event not canceled in the wake of the coronavirus.
Popular Stories
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps.
To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4.
There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
Apple this week released tvOS 26.4, and the software update includes a handful of new features and changes for the Apple TV.
tvOS 26.4 is compatible with all Apple TV 4K and Apple TV HD models released since 2015. To update your Apple TV, open the Settings app on the device, navigate to System → Software Updates, and select Update Software.
Below, we have recapped what is new in tvOS...