Apple No Longer Plans to Debut New Apple TV+ Content at SXSW Due to Coronavirus Concerns - MacRumors
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Apple No Longer Plans to Debut New Apple TV+ Content at SXSW Due to Coronavirus Concerns

Apple was planning to participate in the SXSW 2020 Film Festival to premiere new original content coming to Apple TV+, but will no longer do so because of concerns about the ongoing COVID-19 coronavirus outbreak in the United States and other countries, reports Variety.

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Apple in January announced that upcoming ‌Apple TV‌+ content "Home," "Central Park," and "Beastie Boys Story" would be shown at the SXSW Film Festival, which is scheduled to take place from March 13 to March 21. There was also supposed to be a "Little America" discussion panel with series creators Kumail Nanjiani and Emily V. Gordon.

Many other companies along with Apple have pulled out of SXSW, including Amazon Studios, Facebook, Twitter, TikTok, Panasonic, SAP, and Intel. Despite the circulation of a Change.org petition calling for SXSW to be canceled and the fact that many major companies don't plan to attend, SXSW organizers say the festival will still take place.

SXSW typically attracts more than 100,000 people from around the world, and will be the biggest event not canceled in the wake of the coronavirus.

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Top Rated Comments

79 months ago

I feel like this whole service won’t survive more than a year, the shows offered are quite pathetic and there is no sign of either quality or quantity of content improving any time soon.
They’re increasing the production budget and building a brand new Apple TV+ headquarters in Culver City it’s not going anywhere.
Score: 13 Votes (Like | Disagree)
79 months ago

I feel like this whole service won’t survive more than a year, the shows offered are quite pathetic and there is no sign of either quality or quantity of content improving any time soon.
It's not going anywhere. Don't worry, 5 years from now, someone will quote your post and call you out on this. Lol.
Score: 10 Votes (Like | Disagree)
ksgant Avatar
79 months ago

I feel like this whole service won’t survive more than a year, the shows offered are quite pathetic and there is no sign of either quality or quantity of content improving any time soon.
The shows it has now are fantastic. The Morning Show was great...but I guess it turns some "bros" off because it featured strong women standing up to men...so therefore "terrible". Also, Mythic Quest: Raven's Banquet was pretty funny too. And I thought it was cool that even though it was on Apple TV+, the game developers in the show were on Razer gaming laptops.

But hey, opinions are all subjective. There's no "objective" truth here. If you didn't like them, you didn't like them. Not everyone can like everything. But I don't see the service going away any time soon.
Score: 4 Votes (Like | Disagree)
nutmac Avatar
79 months ago

I feel like this whole service won’t survive more than a year, the shows offered are quite pathetic and there is no sign of either quality or quantity of content improving any time soon.
640K is more memory than anyone will ever need on a computer.

Next Christmas, the iPod will be dead, finished, gone, kaput.

There’s no chance that the iPhone is going to get any significant market share.
Score: 4 Votes (Like | Disagree)
BornAgainMac Avatar
79 months ago
I had already forgot about Apple TV content.
Score: 4 Votes (Like | Disagree)
DEXTERITY Avatar
79 months ago
Cancel it, you idiots.
Score: 4 Votes (Like | Disagree)