Director Rian Johnson: Apple Doesn't Let Bad Guys Use iPhones on Camera in Movies
In an interview with Vanity Fair today, Rian Johnson, who directed the popular movie "Knives Out," shared an interesting tidbit about iPhone product placement deals for films. Apple, he says, allows iPhones to be used in movies, but bad guys aren't allowed to have iPhones on camera.
The relevant passage starts at 2:50 into the video
Also another funny thing, I don't know if I should say this or not... Not cause it's like lascivious or something, but because it's going to screw me on the next mystery movie that I write, but forget it, I'll say it. It's very interesting.
Apple... they let you use iPhones in movies but -- and this is very pivotal if you're ever watching a mystery movie - bad guys cannot have iPhones on camera.
So oh nooooooo, every single filmmaker that has a bad guy in their movie that's supposed to be a secret wants to murder me right now.
Apple is known for having strict rules about how devices are used, portrayed, and photographed. As part of its guidelines for using Apple trademarks and copyrights, for example, Apple says that Apple products should only be shown "in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc."
As noted by our forum members, people have in the past pointed out that it's the good guys that use Apple products in TV shows in movies. When "24" was on the air, Wired wrote about a fan theory that the good guys use Macs while the bad guys use PCs, which turned out to be accurate.
Given this tidbit from Johnson, who is a well-respected director, many people may be watching movies with a much keener eye on the devices that actors and actresses are using to suss out hidden details.
Popular Stories
The iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices from credible sources.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X...
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve).
The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Apple provided developers with the second beta of iOS 26, introducing the first changes and refinements to the new operating system since it debuted after the WWDC keynote. Because we're early in the beta testing process, there are quite a few tweaks to iOS 26, which we've rounded up below.
Subscribe to the MacRumors YouTube channel for more videos.
Control Center
The background behind the...
Apple has long been working towards an iPhone with an all-screen design, and it might finally achieve the feat in a few more years from now.
In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple will shrink the size of the Dynamic Island on new iPhone models released next year. A year after that, he expects Apple to release a redesigned 20th-anniversary iPhone model....
Apple is facing mounting resistance from automakers over CarPlay Ultra, the next-generation version of its CarPlay software system for vehicles that was announced last month.
A new (paywalled) Financial Times report claims several major brands are walking back their earlier commitments to support the upgraded dashboard software. German luxury manufacturers Mercedes-Benz and Audi have both...
With the second beta of iOS 26 that Apple provided to developers today, Apple addressed one of the major complaints that people have had with Liquid Glass.
iOS 26 beta 1 on left, iOS 26 beta 2 on right
The Control Center buttons are now slightly more opaque, making it easier to see the different control options even on a multicolored background. The new, more opaque look is apparent with the ...
watchOS 26 is adding a new "Show Data When Locked" setting to the Apple Watch.
MacRumors contributor Steve Moser discovered the new setting within the code for the first watchOS 26 beta, and a Reddit user has seemingly found it in action, but we have yet to figure out where it is exactly. Leave a comment if you know.
The new privacy setting allows you to toggle on or off the ability to...
In macOS Tahoe Beta 2, Apple included a new option to add a background to the menu bar, making it possible to have a menu bar design that’s similar to the menu bar in macOS Sequoia.
As part of macOS Tahoe’s Liquid Glass design, Apple removed the background of the menu bar, so it blends into the wallpaper or background behind it. The icons of the menu bar are more free floating with the...
Last week, we reported that iOS 26 introduces an opt-in Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode.
Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer."
The full description of...
