Over Half of Apple's Retail Stores in China Reopened Amid Ongoing Coronavirus Outbreak
Apple has now reopened 29 of its 42 retail locations in China, according to Apple's store websites in the country that were reviewed by Bloomberg. Many of Apple's stores in China have been shut down for the last few weeks due to the COVID-19 coronavirus outbreak.

Most locations that have been reopened continue to operate on shortened hours, with some open for less than eight hours a day. Additional stores are expected to reopen as soon as this week, but there is no word on when all Apple Stores in China will be operational.
Apple last week said that its March quarter revenue will fall short of expectations because of constrained iPhone supplies worldwide and lower customer demand for Apple products in China caused by store closures.
The shuttered stores and limited hours have significantly reduced customer traffic, and though Apple's supplier factories in areas outside of the Hubei province have reopened, ramp up to full production on devices has been slower than expected.
According to a second report from Bloomberg, Apple's iPhone sales started dropping in January as the coronavirus spread. Numbers supplied by a UBS research note that includes official Chinese data suggests iPhone sales fell 28 percent compared to the prior month, which is a larger than normal decline for that time of the year.
February sales numbers are expected to be "far worse" due to supply and demand issues related to the outbreak.
Apple has said it is continuing to monitor the coronavirus situation and will provide additional information during its next quarterly earnings call in April.
Popular Stories
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...