Apple Hires Warner Music Group Veteran to Lead Apple Music Initiatives - MacRumors
Skip to Content

Apple Hires Warner Music Group Veteran to Lead Apple Music Initiatives

by

Apple has hired Jeff Bronikowski, a former Warner Music executive as its new Global Head of Strategic Music Initiatives, reports Reuters.

Bronikowski announced his new role at Apple on LinkedIn, and said he's looking forward to working with the amazing Apple Music team. Prior to joining Apple, Bronikowski served as Warner Music Group's Senior Vice President of Global Business Development and Head of New Technology and Innovation.

applemusic
At Warner Music Group, Bronikowski was responsible for strategic partnerships, revenue growth, new technology investments, and more. Bronikowski will be based in New York City, but he says he'll be spending a lot of time with the Apple teams in Culver City and Cupertino.

Bronikowski's hiring comes as Apple is aiming to continue to grow ‌Apple Music‌. As of last June, ‌Apple Music‌ had 60 million subscribers, a respectable number but still behind Spotify, Apple's major rival.

Top Rated Comments

80 months ago
AM is going to stay #2 unless they get their suggestion algorithms running at a comparable level to Spotify. And - the iOS app interface would deserve some attention too, I really-really would like to be able to see the names of the tracks I might listen to, not just the first 2-2,5 words.

They fix those, I'll resubscribe :)
Score: 2 Votes (Like | Disagree)
80 months ago
They need to release HD and Ultra HD music like Amazon Music. I would drop Apple Music if I didn’t get it free with Verizon.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...
Apple Logo Sketch Feature

Apple Has Now Unveiled Eight New Products This Month

Tuesday March 17, 2026 9:25 am PDT by
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's...