Got a tip for us?Let us know

a. Send us an email
b. Anonymous form

Apple Hires Warner Music Group Veteran to Lead Apple Music Initiatives

Tuesday February 11, 2020 10:22 AM PST by Juli Clover

Apple has hired Jeff Bronikowski, a former Warner Music executive as its new Global Head of Strategic Music Initiatives, reports Reuters.

Bronikowski announced his new role at Apple on LinkedIn, and said he's looking forward to working with the amazing Apple Music team. Prior to joining Apple, Bronikowski served as Warner Music Group's Senior Vice President of Global Business Development and Head of New Technology and Innovation.

At Warner Music Group, Bronikowski was responsible for strategic partnerships, revenue growth, new technology investments, and more. Bronikowski will be based in New York City, but he says he'll be spending a lot of time with the Apple teams in Culver City and Cupertino.

Bronikowski's hiring comes as Apple is aiming to continue to grow ‌Apple Music‌. As of last June, ‌Apple Music‌ had 60 million subscribers, a respectable number but still behind Spotify, Apple's major rival.

Tag: Apple Music Guide

Top Rated Comments

macpanzer

78 months ago

AM is going to stay #2 unless they get their suggestion algorithms running at a comparable level to Spotify. And - the iOS app interface would deserve some attention too, I really-really would like to be able to see the names of the tracks I might listen to, not just the first 2-2,5 words.

They fix those, I'll resubscribe :)

Score: 2 Votes (Like | Disagree)

philipk

78 months ago

They need to release HD and Ultra HD music like Amazon Music. I would drop Apple Music if I didn’t get it free with Verizon.

Score: 1 Votes (Like | Disagree)

Read All Comments

Popular Stories

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by Joe Rossignol

Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...

• 134 comments

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by Joe Rossignol

Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...

• 114 comments

Retail Accessories Apple Won't Sell You Now Available via New Site

Friday January 30, 2026 8:46 am PST by Hartley Charlton

A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments. Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...

• 78 comments

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol

Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by Joe Rossignol

Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...