Bob Iger: If Steve Jobs Were Alive, We Would Likely Have Combined Apple and Disney

Disney CEO and former Apple board member Bob Iger has a new book coming out later this month, and ahead of its release, Vanity Fair has shared some key excerpts about Steve Jobs, who was Iger's close friend.

When Iger first took over as CEO of Disney, the relationship between the two companies was strained due to Jobs' disagreements with Michael Eisner and the end of a deal that had seen Disney releasing Pixar films.

Iger broke the ice with Jobs and rekindled a relationship by praising the iPod and discussing iTunes as a television platform.

I'd been thinking about the future of television, and believed it was only a matter of time before we would be accessing TV shows and movies on our computers. I didn't know how fast mobile technology was going to evolve (the iPhone was still two years away), so what I was imagining was an iTunes platform for television, "iTV," as I described it. Steve was silent for a while, and then finally said, "I'm going to come back to you on this. I'm working on something I want to show you."

Jobs went on to tell Iger about the video iPod, and asked Iger to put Disney TV shows on it, which Iger agreed to, leading to a solid friendship between the two and ultimately, a new Disney/Pixar deal.

According to Iger, in 2006 just ahead of when Disney was set to announce its acquisition of Pixar, Jobs told Iger that his cancer had returned and spread to his liver, giving Iger time to back out of the deal.

He told me the cancer was now in his liver and he talked about the odds of beating it. He was going to do whatever it took to be at his son Reed's high school graduation, he said. When he told me that was four years away, I felt devastated. It was impossible to be having these two conversations--about Steve facing his impending death and about the deal we were supposed to be closing in minutes--at the same time.

After the acquisition, Jobs underwent cancer treatment and served on Disney's board as Disney's largest shareholder. He weighed in on important Disney decisions like the acquisition of Marvel, and even vacationed with Iger on occasion. "Our connection was much more than a business relationship," wrote Iger.

Iger says that with each Disney success, there's always a moment where he wishes Jobs was there, and further, he believes that if Jobs were still alive, the two companies may have merged.

With every success the company has had since Steve's death, there's always a moment in the midst of my excitement when I think, I wish Steve could be here for this. It's impossible not to have the conversation with him in my head that I wish I could be having in real life. More than that, I believe that if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously.

"The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company" is set to be released on September 23, 2019. It can be pre-ordered from Amazon for $19.60.

The full excerpt, which has a lot more on the history of the deal between Disney and Pixar, can be read over at Vanity Fair.

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
space black mbp

Here's Every New Apple Product That Leaked Yesterday

Wednesday October 1, 2025 8:27 am PDT by
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests. The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
Apple 2025 Thumb 1

Apple's 2025 Product Roadmap: What's Still Coming

Wednesday October 1, 2025 3:56 pm PDT by
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year. Apple TV The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip Apple code suggests...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
iOS 26 Everything New Feature

26 Hidden iOS 26 Tricks to Change How You Use Your iPhone

Wednesday October 1, 2025 9:16 am PDT by
Apple released iOS 26 in mid-September, bringing a range of new features and changes to iPhones across the globe. But not all of the included improvements have been showcased with Apple's typical fanfare, and many are likely to have been overlooked. Below, we've highlighted 26 lesser known additions and enhancements that could potentially change how you use your iPhone on a daily basis. Got...

Top Rated Comments

44267547 Avatar
79 months ago

If Steve Jobs we’re alive the iPhone would be a lot more than it is right now. Not stupid little incremental updates

James
James, in all honesty, I don’t think you understand how smart phones evolve . What’s incremental to you might be a major upgrade to someone else who is upgrading from an iPhone 6 or 7.
Score: 8 Votes (Like | Disagree)
cmaier Avatar
79 months ago

If Steve Jobs we’re alive the iPhone would be a lot more than it is right now. Not stupid little incremental updates

James
I just spoke to him. He says you are wrong.
Score: 7 Votes (Like | Disagree)
JForestZ34 Avatar
79 months ago
If Steve Jobs we’re alive the iPhone would be a lot more than it is right now. Not stupid little incremental updates

James
Score: 6 Votes (Like | Disagree)
danny842003 Avatar
79 months ago

My phone is far from feature complete. Its a visionless brick. I have an iPhone 7.
The software is outdated and it could do way more.
Why didn't apple buy a network carrier and esteblishes a tight net of coverage worldwide?
Why scratches the thing still, more drop resistance.
Why not foldable, 1 week battery life

Its focus was on things that could easily be achieved - just bigger and more cameras - 8 years of ripp off - the 4s is still my favorite, just too slow, unfortunately
Could you calm down you’re not making sense.
You want lots to change but none of the changes since the 4s? You sound a bit hysterical
Score: 4 Votes (Like | Disagree)
BWhaler Avatar
79 months ago
This article brought tears to my eyes.
Score: 4 Votes (Like | Disagree)
Onelifenofear Avatar
79 months ago

first, this dark mode is dank. good job MR's.
unpleasantly damp and cold or wet?
Score: 4 Votes (Like | Disagree)