Apple always live streams its iPhone events on its own Events website and the Events app on the Apple TV, but this year, for the first time, Apple also did a YouTube live stream.

Within just 10 minutes of when the event kicked off, Apple had over 500,000 viewers, and at the live stream's peak, when new iPhones were being shown off, Apple reached 1.875 million viewers.

appleyoutubelivestream

After this screenshot was taken, views climbed even higher

We've never before known how many people watch Apple's live streams because the company doesn't share that information, but the YouTube metric gives us some idea of how popular it was. For comparison, it earned more views than YouTube live streams from other companies like Samsung and Google.

The biggest YouTube live stream saw 8 million people tuning in when Felix Baumgartner jumped from a space capsule at 120,000 feet and parachuted back to the earth's surface, while SpaceX's Falcon Heavy launch in September 2018 garnered 2.3 million views.

The 1.875 million viewer metric does not include those who watched the live stream on the ‌Apple TV‌ through the Events app or through the Events website, which means actual live viewership was likely a good deal higher.


Apple's live stream is no longer available on YouTube at the current time, but the full event video has been uploaded.

Top Rated Comments

Cold_Beaver Avatar
76 months ago
How many stayed awake?
Score: 25 Votes (Like | Disagree)
Aldaris Avatar
76 months ago
How many stayed awake?
I’m beginning to just use the MacRumors live updating post. Go ahead and check it every 5-10 minutes... certainly not worth the 90 minutes... seriously.

In all seriousness I think the keynote formula is played enough. Apple needs to innovate in that arena or just go ahead with press releases and videos online. Seriously the “we even made a video” you just spent 10 minutes talking about it, now we need a 5 minute video recap?! Seriously?!

I don’t know about the rest of you but doing these the way Apple has for the last decade is exhausting... so many other tech companies have copied it/attempted to and it’s just blah at this point.
Score: 14 Votes (Like | Disagree)
ThunderSkunk Avatar
76 months ago
I don’t know about the rest of you but doing these the way Apple has for the last decade is exhausting... so many other tech companies have copied it/attempted to and it’s just blah at this point.
I dozed off three times watching this one and had to rewind. The last time, I didn’t even bother. This entire keynote could have been about a 15 minute affair without all the padding.

If Apple were me showing up to fourth grade, they’d be told they’re a little light on lunch money and would spend all recess hiding from the resulting punch in the stomach.
Score: 8 Votes (Like | Disagree)
GubbyMan Avatar
76 months ago
The quality of the live stream on Apple's website was so much better than YouTube's 1080p stream. YouTube had horrible compression artifacts whenever there was a dark background.
Score: 6 Votes (Like | Disagree)
DakotaGuy Avatar
76 months ago
I couldn't watch it live because I was busy at work trying to make money to buy this stuff.
Score: 5 Votes (Like | Disagree)
rjohnstone Avatar
76 months ago
The stream from Apple was horrible. Audio kept going out of sync or dropped out all together.
Didn’t see anything worth upgrading my Xs for.
Why they kept the Series 3 watches around, yet dropped the Series 4 is beyond me.
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...