Google today updated its Gmail app for iOS devices with a new image blocking setting for easier access to the option designed to prevent Gmail from automatically loading attached images.

Many email tracking clients use small, invisible images as a means of tracking when an email has been opened and viewed, allowing for invasive features like read receipts.

gmail logo
Gmail on the desktop has long had the setting that lets images be blocked by default, but now that setting is also accessible on iOS devices for personal Gmail accounts, so it's easier for those who primarily use iOS devices to activate it. From the release notes for the latest update of Gmail:

You can now choose to be asked before external images are displayed automatically. To enable this for new incoming messages, go to Settings > specific account > Images and select Ask before displaying external images.

As The Verge points out, this appears to be a response to a recent controversy with Superhuman, an email app that allowed users to track the location of a person who opened an email as well as what time of day the email was read.

Location tracking has been removed entirely and read receipts are off by default in Superhuman following public outcry, but the issue did raise awareness about tracking features in email apps, which may have prompted Google to expand the setting to iOS devices in addition to the web.

Gmail can be downloaded from the App Store for free. [Direct Link]

Tags: Gmail, Google

Top Rated Comments

konqerror Avatar
82 months ago
I don't care, give me push support for Gmail account in the native Mail app!!!
Never gonna happen. Google can't show ads in the native app. It used to be possible with Exchange ActiveSync before Google disabled it. This feature is still available for paid Google Apps, so it's obviously a business decision.

What you get for relying on a free service.
Score: 6 Votes (Like | Disagree)
rocketman80 Avatar
82 months ago
Where is the dark mode though ?
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
82 months ago
They/their who? This article is about Google’s iOS mail app, and not about the Apple’s native mail app.
He knows the article isn't about Apple's mail app. He's wondering why Google didn't already have this feature in their iOS app. He's also stating that Google sometimes makes their iOS apps better than their Android counterparts... which is why he was wondering why Google's iOS app didn't already have the feature. To be fair, the excessive pronouns sans true context did make for a slightly perplexing read.
Score: 2 Votes (Like | Disagree)
69Mustang Avatar
82 months ago
Edit: I looked it up and all you have to do is not use the categories tabs format.

Intresting. Why not use an iCloud email account? To get the full apple ecosystem experience. On my android device using the Gmail app, I've never seen ads.
Same here. Never seen ads in GMail.
Score: 2 Votes (Like | Disagree)
DoctorApple Avatar
82 months ago
Gmail images are pre-loaded by Google’s server, which is a change they implemented a few years back to combat virus in mails. Because of this implementation, tracking pixels don’t get real user’s IP address (only Google’s) unless it’s clicked. The downside of this implementation is that one can’t individually block certain element from downloading because it’s all loaded from googleusercontent.com domain. If image loading is not blocked by default, as soon as one opens an email, the tracking service will know it’s been opened. I don’t use Gmail web or iOS client to open promotional emails for this reason because there’s no way to use my ad block which is enabled on a DNS level.
Score: 2 Votes (Like | Disagree)
macfacts Avatar
82 months ago
Never gonna happen. Google can't show ads in the native app. It used to be possible with Exchange ActiveSync before Google disabled it. This feature is still available for paid Google Apps, so it's obviously a business decision.

What you get for relying on a free service.
I've never seen an ad in the Gmail app. Do you have a screenshot of one?
Score: 2 Votes (Like | Disagree)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...