Google today updated its Gmail app for iOS devices with a new image blocking setting for easier access to the option designed to prevent Gmail from automatically loading attached images.

Many email tracking clients use small, invisible images as a means of tracking when an email has been opened and viewed, allowing for invasive features like read receipts.

gmail logo
Gmail on the desktop has long had the setting that lets images be blocked by default, but now that setting is also accessible on iOS devices for personal Gmail accounts, so it's easier for those who primarily use iOS devices to activate it. From the release notes for the latest update of Gmail:

You can now choose to be asked before external images are displayed automatically. To enable this for new incoming messages, go to Settings > specific account > Images and select Ask before displaying external images.

As The Verge points out, this appears to be a response to a recent controversy with Superhuman, an email app that allowed users to track the location of a person who opened an email as well as what time of day the email was read.

Location tracking has been removed entirely and read receipts are off by default in Superhuman following public outcry, but the issue did raise awareness about tracking features in email apps, which may have prompted Google to expand the setting to iOS devices in addition to the web.

Gmail can be downloaded from the App Store for free. [Direct Link]

Tags: Gmail, Google

Top Rated Comments

konqerror Avatar
83 months ago
I don't care, give me push support for Gmail account in the native Mail app!!!
Never gonna happen. Google can't show ads in the native app. It used to be possible with Exchange ActiveSync before Google disabled it. This feature is still available for paid Google Apps, so it's obviously a business decision.

What you get for relying on a free service.
Score: 6 Votes (Like | Disagree)
rocketman80 Avatar
83 months ago
Where is the dark mode though ?
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
83 months ago
They/their who? This article is about Google’s iOS mail app, and not about the Apple’s native mail app.
He knows the article isn't about Apple's mail app. He's wondering why Google didn't already have this feature in their iOS app. He's also stating that Google sometimes makes their iOS apps better than their Android counterparts... which is why he was wondering why Google's iOS app didn't already have the feature. To be fair, the excessive pronouns sans true context did make for a slightly perplexing read.
Score: 2 Votes (Like | Disagree)
69Mustang Avatar
83 months ago
Edit: I looked it up and all you have to do is not use the categories tabs format.

Intresting. Why not use an iCloud email account? To get the full apple ecosystem experience. On my android device using the Gmail app, I've never seen ads.
Same here. Never seen ads in GMail.
Score: 2 Votes (Like | Disagree)
DoctorApple Avatar
83 months ago
Gmail images are pre-loaded by Google’s server, which is a change they implemented a few years back to combat virus in mails. Because of this implementation, tracking pixels don’t get real user’s IP address (only Google’s) unless it’s clicked. The downside of this implementation is that one can’t individually block certain element from downloading because it’s all loaded from googleusercontent.com domain. If image loading is not blocked by default, as soon as one opens an email, the tracking service will know it’s been opened. I don’t use Gmail web or iOS client to open promotional emails for this reason because there’s no way to use my ad block which is enabled on a DNS level.
Score: 2 Votes (Like | Disagree)
macfacts Avatar
83 months ago
Never gonna happen. Google can't show ads in the native app. It used to be possible with Exchange ActiveSync before Google disabled it. This feature is still available for paid Google Apps, so it's obviously a business decision.

What you get for relying on a free service.
I've never seen an ad in the Gmail app. Do you have a screenshot of one?
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
samsung crease less foldable display ces 2026%402x

Foldable iPhone's Crease-Free Display Tech Spotted at CES 2026

Tuesday January 6, 2026 3:04 am PST by
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison. The ...
iOS 27 Mock Quick

Five New iPhone Features Rumored for iOS 27

Wednesday January 7, 2026 2:51 pm PST by
Though it's been just a few months since iOS 26 launched, we're already hearing rumors about the next-generation version of iOS, iOS 27. iOS 27 will be introduced at Apple's June WWDC 2026 event before it launches in September 2026. We don't know all of the details about iOS 27 yet, but we do have some information about what to expect. "Snow Leopard" Update iOS 27 will apparently focus...
Apple Card iPhone 16 Pro Feature

Apple Card Will Move From Goldman Sachs to JPMorgan Chase

Wednesday January 7, 2026 12:57 pm PST by
JPMorgan Chase has reached a deal to take over operation of the Apple Card, reports The Wall Street Journal. Barring any "last minute hiccups," the deal should be announced shortly after over a year of negotiations. Reports began circulating over two years ago that current Apple Card issuer Goldman Sachs was looking to end its partnership with Apple as part of an effort to scale back on...
Touchscreen MacBook Feature

Apple Is Expected to Launch These Four MacBooks in 2026

Friday January 9, 2026 8:17 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
Logitech MX Master 3S

Logitech Blames 'Inexcusable Mistake' After Certificate Expiry Breaks macOS Apps

Wednesday January 7, 2026 5:27 am PST by
Logitech users on macOS found themselves locked out of their mouse customizations yesterday after the company let a security certificate expire, breaking both its Logi Options+ and G HUB configuration apps. Logitech devices like its MX Master series mice and MX Keys keyboards stopped working properly as a result of the oversight, with users unable to access their custom scrolling setup,...
ChatGPT Health Integration Connectors Feature

OpenAI Launches ChatGPT Health With Apple Health Integration

Wednesday January 7, 2026 11:27 am PST by
OpenAI today announced the launch of ChatGPT Health, a dedicated section of ChatGPT where users can ask health-related questions completely separated from their main ChatGPT experience. For more personalized responses, users can connect various health data services such as Apple Health, Function, MyFitnessPal, Weight Watchers, AllTrails, Instacart, and Peloton. Last month, MacRumors discovere...
safari icon blue banner

Apple Loses Safari Lead Designer to The Browser Company

Thursday January 8, 2026 10:50 am PST by
Apple has lost another senior figure from its Safari team as a lead designer departs for The Browser Company, extending a pattern of high-profile exits from Apple's browser team amid intensifying competition around AI-driven browsing. Marco Triverio was a lead designer for Safari and has now joined The Browser Company, the developer of the Arc and Dia browsers. The move was confirmed by The...