The Apple Watch accounted for close to half of all smart watches shipped in the second quarter of 2019, according to a new report shared this afternoon by Strategy Analytics.
Apple shipped an estimated 5.7 million smart watches worldwide during the quarter, earning it 46 percent marketshare and its continued position as the number one smart watch company.
Apple shipped 5.7 million smartwatches worldwide in Q2 2019, rising an above-average 50 percent from 3.8 million in Q2 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch marketshare has grown to 46 percent this quarter, up from 44 percent a year ago. Apple Watch has fended off strong competition from hungry rivals like Fitbit. Apple remains the clear smartwatch market leader.
There were 12.3 million smart watches shipped in total in the second quarter of 2019. Apple's closest competitor Samsung shipped 2 million smart watches, while Fitbit, the number three smart watch vendor, shipped 1.2 million smart watches.
Apple Watch shipments were significantly up year over year in the second quarter of 2019, with Apple having shipped 3.8 million smart watches in the second quarter of 2018. Apple's growth mirrors the overall growth in the smart watch market, which was up from 8.6 million units in Q2 2018.
Apple does not break down Apple Watch sales, instead including Apple Watch revenue in a Wearables, Home, and Accessories category, so Strategy Analytics' numbers are estimates.
During Apple's recently earnings call for the third fiscal quarter of 2019 (second calendar quarter), Apple CEO Tim Cook said that wearables had an "absolute blowout" quarter with growth well over 50 percent. The Apple Watch set a new June quarter revenue record and reached millions of new users during the quarter.
Friday October 24, 2025 2:30 pm PDT by Juli Clover
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing.
Test Settings
I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
Wednesday October 22, 2025 6:15 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
Friday October 24, 2025 7:18 am PDT by Joe Rossignol
At least some new iPhone models launching next year may support full 5G satellite internet, according to a report this week from The Information.
"Apple plans to add support in upcoming iPhones as early as next year for 5G networks that aren't tethered to Earth's surface, which includes satellites," the report said. "That would give the iPhone full internet access over satellite," it added.
...
Thursday October 23, 2025 3:55 pm PDT by Juli Clover
Apple is one of several tech companies that will contribute to the construction of U.S. President Donald Trump's 90,000-square-foot ballroom, reports CNN.
Construction began on the ballroom this week, and the White House's east wing was torn down. Trump claims that the ballroom will cost $350 million, and that it will be privately funded through donations. The cost has already increased $150 ...
Apple's upcoming iPhone 18 could feature 50% more memory than its predecessor, according to Korea's The Bell.
With its latest iPhone lineup, the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max feature 12GB of memory. This is a significant increase of 4GB more their predecessors, largely driven by the demands of on-device artificial intelligence processing.
The iPhone 17 is the only new...
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia.
Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
In July, Apple sued well-known YouTuber Jon Prosser and his acquaintance Michael Ramacciotti over alleged theft of the company's trade secrets, after Prosser leaked some iOS 26 details in videos uploaded to his YouTube channel Front Page Tech. If you are not caught up on the lawsuit, read our initial coverage to learn more.
Earlier this week, Prosser told The Verge he has "been in active...
On this week's episode of The MacRumors Show, we discuss the latest rumors about the iPhone Air not selling as well as Apple hoped.
Subscribe to The MacRumors Show YouTube channel for more videos
There have been many recent reports suggesting the iPhone Air has failed to catch on with consumers, with Apple moving to cut production due to lower-than-expected sales. The first warning sign was...
People were afraid Tim couldn’t deliver a hit new product in a new category, but the Apple Watch seems like a roaring success. That’s 50% YOY growth from Q2 last year.
No offense to the 7 people who own an iWatch, much like the 3 people who own the iHomePod, but is this even still a thing? I haven’t seen a single person wearing an iWatch in public. First, this thing would actually be useful if it was round. Don’t care if rectangle is more functional. Circle looks nicer. Second, no one cares about health. Americans are massively obese by choice. Stop shoving health in my face, stupid Apple. I like eating McDonald’s every day, that’s my choice, stop shaming me.
I've never seen an iWatch, but I've seen quite a lot of people wearing Apple Watches. There are many millions out there, not 7. You say it would be actually useful if it was round, but you admit rectangular is more functional? I'm not sure if you know how the words useful and functional relate to each other. "No one cares about health" sounds a lot like you projecting your opinion on everyone else - clearly, quite a lot of people care about health. I haven't heard Apple shoving health in your face or shaming you. If you feel threatened by seeing an ad somewhere, that's on you.
I haven’t seen a single person wearing an iWatch in public.
How is it living under a rock?
jk.
I see them everywhere I go... everywhere. It was much different when the S0 launched; I felt like I had the only one for a long time. Right around the S1 they started to become much mire prolific IMO.
