The Apple Watch accounted for close to half of all smart watches shipped in the second quarter of 2019, according to a new report shared this afternoon by Strategy Analytics.
Apple shipped an estimated 5.7 million smart watches worldwide during the quarter, earning it 46 percent marketshare and its continued position as the number one smart watch company.
Apple shipped 5.7 million smartwatches worldwide in Q2 2019, rising an above-average 50 percent from 3.8 million in Q2 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch marketshare has grown to 46 percent this quarter, up from 44 percent a year ago. Apple Watch has fended off strong competition from hungry rivals like Fitbit. Apple remains the clear smartwatch market leader.
There were 12.3 million smart watches shipped in total in the second quarter of 2019. Apple's closest competitor Samsung shipped 2 million smart watches, while Fitbit, the number three smart watch vendor, shipped 1.2 million smart watches.
Apple Watch shipments were significantly up year over year in the second quarter of 2019, with Apple having shipped 3.8 million smart watches in the second quarter of 2018. Apple's growth mirrors the overall growth in the smart watch market, which was up from 8.6 million units in Q2 2018.
Apple does not break down Apple Watch sales, instead including Apple Watch revenue in a Wearables, Home, and Accessories category, so Strategy Analytics' numbers are estimates.
During Apple's recently earnings call for the third fiscal quarter of 2019 (second calendar quarter), Apple CEO Tim Cook said that wearables had an "absolute blowout" quarter with growth well over 50 percent. The Apple Watch set a new June quarter revenue record and reached millions of new users during the quarter.
Wednesday September 24, 2025 3:58 pm PDT by Juli Clover
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Thursday September 25, 2025 1:11 pm PDT by Joe Rossignol
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept based on rumors
This is likely Apple's long-rumored "homeOS" operating system.
In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Wednesday September 24, 2025 7:20 am PDT by Joe Rossignol
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
Thursday September 25, 2025 12:40 pm PDT by Joe Rossignol
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
MacRumors has also seen evidence of iOS 26.0.1 in its visitor logs in recent days.
It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's...
Tuesday September 23, 2025 8:55 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Monday September 22, 2025 12:44 pm PDT by Juli Clover
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
AirPo...
Monday September 22, 2025 10:00 am PDT by Joe Rossignol
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Friday September 26, 2025 6:57 am PDT by Joe Rossignol
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation.
The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false.
In the U.S., all of the complaints were consolidated into one class...
People were afraid Tim couldn’t deliver a hit new product in a new category, but the Apple Watch seems like a roaring success. That’s 50% YOY growth from Q2 last year.
No offense to the 7 people who own an iWatch, much like the 3 people who own the iHomePod, but is this even still a thing? I haven’t seen a single person wearing an iWatch in public. First, this thing would actually be useful if it was round. Don’t care if rectangle is more functional. Circle looks nicer. Second, no one cares about health. Americans are massively obese by choice. Stop shoving health in my face, stupid Apple. I like eating McDonald’s every day, that’s my choice, stop shaming me.
I've never seen an iWatch, but I've seen quite a lot of people wearing Apple Watches. There are many millions out there, not 7. You say it would be actually useful if it was round, but you admit rectangular is more functional? I'm not sure if you know how the words useful and functional relate to each other. "No one cares about health" sounds a lot like you projecting your opinion on everyone else - clearly, quite a lot of people care about health. I haven't heard Apple shoving health in your face or shaming you. If you feel threatened by seeing an ad somewhere, that's on you.
I haven’t seen a single person wearing an iWatch in public.
How is it living under a rock?
jk.
I see them everywhere I go... everywhere. It was much different when the S0 launched; I felt like I had the only one for a long time. Right around the S1 they started to become much mire prolific IMO.
