Apple is now selling LEGO's "Hidden Side" LEGO kits that are designed to offer a mixed physical and augmented reality experience.
Hidden Side is a new series of LEGO sets that are based on a "chilling, creative world of ghosts," providing kids with a building toy that comes to life thanks to augmented reality on a smartphone.
Kids can build up the sets and then view the sets on an iOS device for interactive augmented reality gameplay that varies based on the set. With the Wrecked Shrimp Boat set, for example, kids explore a sunken boat that has "strange, surreal secrets," and then engage in a boss fight.
All of the sets have unique interactions, with mysteries to solve, items to find, games to play, ghosts to collect, and a ghost boss battle. Apple is selling four of the LEGO Hidden Side sets:
Like traditional LEGO sets, all of these kits come with mini figures, animals, and other accessories that fit the theme along with all of the building materials to create the intended design.
All of the sets are available from the Apple online store as of today, and may soon be available in Apple retail stores as well.
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As if kids need more screen time. Legos encourage creative, physical play without the need for a screen or app -- and that's what makes them still awesome today. Hard pass on this AR combo.
Picked up a couple of the smaller sets for my Lego-loving son earlier this week and he’s having a blast playing with the physical sets and app. The theme itself is lots of fun in the same vein as Scooby Doo, Monster Fighters and Ghostbusters.
It’s a great concept. Not quite sure why Apple are selling the sets (in the US at least, no sign online in Europe) but whatever. Still, Apple could learn a lot about innovation from TLG.
