Apple is now selling LEGO's "Hidden Side" LEGO kits that are designed to offer a mixed physical and augmented reality experience.
Hidden Side is a new series of LEGO sets that are based on a "chilling, creative world of ghosts," providing kids with a building toy that comes to life thanks to augmented reality on a smartphone.
Kids can build up the sets and then view the sets on an iOS device for interactive augmented reality gameplay that varies based on the set. With the Wrecked Shrimp Boat set, for example, kids explore a sunken boat that has "strange, surreal secrets," and then engage in a boss fight.
All of the sets have unique interactions, with mysteries to solve, items to find, games to play, ghosts to collect, and a ghost boss battle. Apple is selling four of the LEGO Hidden Side sets:
Like traditional LEGO sets, all of these kits come with mini figures, animals, and other accessories that fit the theme along with all of the building materials to create the intended design.
All of the sets are available from the Apple online store as of today, and may soon be available in Apple retail stores as well.
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Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
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Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker.
For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com.
The new...
As if kids need more screen time. Legos encourage creative, physical play without the need for a screen or app -- and that's what makes them still awesome today. Hard pass on this AR combo.
This could be pretty awesome actually! Can you imagine an entire “movie” as in story playing out around a lego set that you have to build? I mean, the figures coming to life and start walking around, and then they’re really going on a quest around your living room for 15 minutes or so?
