Apple is now selling LEGO's "Hidden Side" LEGO kits that are designed to offer a mixed physical and augmented reality experience.
Hidden Side is a new series of LEGO sets that are based on a "chilling, creative world of ghosts," providing kids with a building toy that comes to life thanks to augmented reality on a smartphone.
Kids can build up the sets and then view the sets on an iOS device for interactive augmented reality gameplay that varies based on the set. With the Wrecked Shrimp Boat set, for example, kids explore a sunken boat that has "strange, surreal secrets," and then engage in a boss fight.
All of the sets have unique interactions, with mysteries to solve, items to find, games to play, ghosts to collect, and a ghost boss battle. Apple is selling four of the LEGO Hidden Side sets:
Like traditional LEGO sets, all of these kits come with mini figures, animals, and other accessories that fit the theme along with all of the building materials to create the intended design.
All of the sets are available from the Apple online store as of today, and may soon be available in Apple retail stores as well.
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Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Saturday March 28, 2026 8:00 am PDT by Joe Rossignol
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality.
With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...
As if kids need more screen time. Legos encourage creative, physical play without the need for a screen or app -- and that's what makes them still awesome today. Hard pass on this AR combo.
Picked up a couple of the smaller sets for my Lego-loving son earlier this week and he’s having a blast playing with the physical sets and app. The theme itself is lots of fun in the same vein as Scooby Doo, Monster Fighters and Ghostbusters.
It’s a great concept. Not quite sure why Apple are selling the sets (in the US at least, no sign online in Europe) but whatever. Still, Apple could learn a lot about innovation from TLG.
