First up, select Apple stores in San Francisco, New York, London, Paris, Hong Kong, and Tokyo will be hosting interactive "[AR]T Walks" featuring augmented reality works by some of the "world's premier contemporary artists."
Second, every Apple Store will be offering a 90-minute in-store "[AR]T Lab" session that teaches the basics of creating augmented reality using Swift Playgrounds. Attendees will go hands-on with "whimsical objects and immersive sounds" created by New York artist and educator Sarah Rothberg.
Third, an augmented reality art installation will be viewable in every Apple Store worldwide. Using the new "[AR]T Viewer" feature in the Apple Store app, users can initiate artist Nick Cave's interactive "Amass" piece, allowing them to experience a "universe of positive energy."
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Driving around and AR shows you the route directly on your windscreen. Walking in town and it'll give little popups for places of interest that you can find more about when tapping them. Buying clothes and trying them on in AR to see how they fit. Measuring and dropping furniture in your house to see how big it would be and how it looks in context.
Those are just a few off the top of my head. Yes they're fairly mundane things but with enough time, it'll be something we can't imagine we lived without. AR's still in its infancy but I can definitely see lots of purposes for it.
In terms of offering the consumer technology that will soon become ubiquitous, AR is far more useful than VR which involves slapping on a massive headset and locking yourself away from the world, rather than incorporating virtual images into the world.
Apple: "We are concerned about how much people are using their devices, so we have developed an app called Screen Time to help avoid over-usage."
Also Apple: "We are introducing a project in some of the world's best and most populous cities, so if you walk around while holding up your iPhone, you might see a giant green foot."
