Apple Card Said to Launch as Early as First Half of August

Apple's highly anticipated launch of Apple Card is on schedule and will launch in the U.S. in just a few weeks, reports Bloomberg this morning.

applecardinwallet2

The Apple Card is targeted to launch as early as the first half of August. That timing means the project is on schedule for the summer release date that Apple first announced in March.

According to the report, iPhone users will be able to sign up for the card in the Wallet app, which will have built-in ‌Apple Card‌ support as part of the latest iOS 12.4 update.

Apple is partnering with Goldman Sachs for the card, which is going to be optimized for Apple Pay but will still work like a traditional credit card for all of your transactions. Apple's virtual credit card will also be available as a physical titanium card for use at merchants that don't accept ‌Apple Pay‌.

According to today's report, Apple expressed misgivings in May about the underlying technology Goldman Sachs had developed to power the credit card, and Apple asked the bank for changes to be made.

However, ‌Apple Card‌'s summer launch still appears to be on track, so Goldman Sachs presumably allayed Apple's concerns in time. The bank is responsible for the underlying infrastructure, managing payment disputes, handling transaction data and collating information for monthly statements.

Thousands of Apple employees have been testing the ‌Apple Card‌, which offers 3% cash back on Apple purchases, 2% cash back on all ‌Apple Pay‌ transactions, and 1% cash back on all other purchases.

According to Apple, signing up for ‌Apple Card‌ will be as simple as opening up the Wallet app, tapping on the ‌Apple Card‌ interface, and walking through the activation steps. Purchases are tracked in the Wallet app, providing a breakdown of spending across different categories like health, food, shopping, and more.

Bloomberg says Apple has also been discussing an expansion into Europe with financial regulators.

For a look at the ‌Apple Card‌ and what to expect when it launches, make sure to check out our dedicated Apple Card guide.

Popular Stories

iPhone 17 Pro Colors

Apple Announces iPhone 17 Pro and Pro Max With New Design, Larger Battery, and More

Tuesday September 9, 2025 10:59 am PDT by
Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max. Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides. Apple says the front side is now Ceramic Shield 2, which offers 3x better scratch resistance, while the rear Ceramic Shield is advertised as 4x more resistant to cracks compared to the back glass on previous...
iPhone 17 Pro Colors

iPhone 17 and iPhone 17 Pro Models Are eSIM-Only in These Countries

Tuesday September 9, 2025 12:23 pm PDT by
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries. The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple: Bahrain Canada Guam Japan Kuwait Mexico Oman Qatar Saudi Arabia United Arab Emirates Un...
airpods translate

AirPods Live Translation Blocked for EU Users With EU Apple Accounts

Thursday September 11, 2025 4:01 am PDT by
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU regulations likely holding back its rollout. Apple says on its feature availability webpage that "Apple Intelligence: Live Translation with AirPods" won't be available if both the user is physically in the EU and their Apple Account region is in the EU....
iPhone 17 Pro Colors

iPhone 17 and iPhone 17 Pro: Release Date and Pre-Orders

Wednesday September 10, 2025 12:30 am PDT by
Apple held its annual iPhone event on Tuesday, September 9, to unveil the iPhone 17, ultra-thin iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. All of the new iPhone models will be available to pre-order starting Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time in the U.S. and dozens of other countries, according to Apple. The release date for the devices is one week...
iPhone 17 Pro Cosmic Orange

Skipping the iPhone 17 Pro? Here's What's Rumored for iPhone 18 Pro

Wednesday September 10, 2025 8:33 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. If you are skipping the iPhone 17 Pro and want to know about what to expect from the iPhone 18 Pro models, we have recapped a few of the key rumors below. Under-Screen Face ID In April 2023, display industry analyst Ross Young shared a...
better iphone 17 lineup

Apple Lists iPhone 17, iPhone Air, and iPhone 17 Pro Battery Capacities

Tuesday September 9, 2025 1:25 pm PDT by
Apple has confirmed the battery capacities for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max models that were announced earlier today. Apple is required to publish energy labels on its iPhone product pages in the EU, and they reveal the official mAh battery capacities for the devices. Here are the battery capacities for each model, according to Apple: iPhone 17:...
iPhone 17 Pro and Air A19 Pro Feature

iPhone 17 Pro and iPhone Air Benchmarks Reveal Speed of A19 Pro Chip

Wednesday September 10, 2025 7:33 am PDT by
The first benchmark results for the A19 Pro chip in the iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air surfaced in the Geekbench 6 database today. Based on these early results — which are unconfirmed — the A19 Pro chip across the Pro models and the iPhone Air appears to deliver up to 13% to 15% faster multi-core CPU performance compared to the A18 Pro chip in the iPhone 16 Pro...

Top Rated Comments

newyorksole Avatar
80 months ago
“Highly anticipated”? By who?

Just another credit card.
Why can’t people be excited about anything? What if someone buys a lot of stuff from Apple and really likes the concept of this card? We know there are hundreds of credit cards out there.

Let people enjoy things. There are several reasons why people want this card and it is definitely highly anticipated by many people.
Score: 13 Votes (Like | Disagree)
verniesgarden Avatar
80 months ago
1. Why did Apple need Goldman Sachs and Mastercard to make this card? 2. Do you think it would be Apple’s long-term goal to not need either of those companies for the function of this Apple credit card?
a lot of reasons. Infrastructure and antitrust regulations are probably the top two.

it’s the same reasons that an amazon card goes through another bank.
Score: 13 Votes (Like | Disagree)
macmyworld Avatar
80 months ago
“Highly anticipated”? By who?

Just another credit card.
Score: 11 Votes (Like | Disagree)
shieldcy Avatar
80 months ago
Apple Card Said to Launch as Early as First Half of August 2019 in the US

Apple Card Said to Launch as Early as First Half of August 2027 in the rest of the world......
Score: 10 Votes (Like | Disagree)
Abazigal Avatar
80 months ago
1. Why did Apple need Goldman Sachs and Mastercard to make this card? 2. Do you think it would be Apple’s long-term goal to not need either of those companies for the function of this Apple credit card?
My guess is that Goldman Sachs is the least established of all the options. This allows Apple to have the leverage in negotiations and get more favourable terms.

And for the long term, I won’t be surprised if Apple goes from simply having a credit card to playing a key part in the country’s financial infrastructure.

The people who underrate Apple do so to their own detriment.
Score: 8 Votes (Like | Disagree)
Nullified Avatar
80 months ago
Amazing how people only seem to focus on its just a CCard or its average rewards.. personally id be interested in this even with no rewards... the security of it alone is all i care about. Ive had a waitress steal my card info before, with this i can hand it over at a restaurant and not worry about them copying the info. And i dont have to worry about using my card online or swiping at stores. I like the feature to get a new number at the press of a button.
Just seems more interesting to me than the rewards are.
Score: 6 Votes (Like | Disagree)