It's the middle of July, which means it's time for Amazon's annual Prime Day shopping event, offering Amazon Prime customers the chance to save money on a vast array of items across the retailer's online storefront.
Like we did last year, today we've launched a live blog that will track notable Prime Day discounts across Amazon, most of which will relate to Apple products and accessories. You can expect great discounts from companies like Anker, iOttie, and more.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Prime Day 2019 kicked off earlier this morning at 12:00 a.m. PT, and it will continue through tomorrow, Tuesday July 16 at 11:59 p.m. PT. This makes Prime Day 2019 the longest event so far at a total of 48 hours.
In contrast to deals that last for a majority of the event, there will also be limited-time lightning deals that appear at different times throughout Monday and Tuesday, and only last for an hour or so. According to Amazon, new deals will launch as often as every five minutes throughout the event.
In this live blog, we'll be tracking lightning deals and longer-lasting discounts as products get marked down throughout Prime Day, as well as competitor sales since retailers like Best Buy, eBay and Target have all been known to launch anti-Prime Day deals. Be sure to bookmark this page and check back for new bargains as Amazon's mid-year shopping event continues into Tuesday night.
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Wednesday November 5, 2025 11:57 am PST by Juli Clover
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Friday November 7, 2025 6:40 am PST by Joe Rossignol
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
Thursday November 6, 2025 4:37 am PST by Tim Hardwick
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Thursday November 6, 2025 4:08 pm PST by Juli Clover
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
Wednesday November 5, 2025 3:54 pm PST by Juli Clover
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026.
Home Hub
Apple is working on a home hub or "command center" that will serve as a...
I went to Best Buy to see if they would price match an item on Amazon, she didn't even look at it. Said they can't price match Amazon during Prime Days. I said oh ok, and she asked me if I still wanted the item, I said nope, Ill get it from Amazon. LOL
LOL you really showed that hourly worker whats up!!! /s
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
