Apple Envisioned New Mac Pro's 'Cheese Grater' Design Years Ago
Following the reveal of its much-anticipated Mac Pro redesign at WWDC 2019 on Monday, a handful of reporters met with Apple's marketing chief Phil Schiller and other executives to learn a bit more about the powerhouse machine.

Ina Fried of Axios has provided a few key takeaways from the conversation:
- Apple's vision for the new Mac Pro's design changed some and it took somewhat longer than it was anticipating.
- The circular cutouts on the front and back of the new Mac Pro are made by machining out spheres from the solid aluminum chassis. This particular aspect of the design was floating around in Apple's design labs before the new Mac Pro was even on its roadmap.
- For those who missed the news, Apple is planning a rack-mounted version of the Mac Pro with a different chassis appropriate for a data center. Apple says this version will be available in the fall.
- The new Pro Display XDR was "front and center" to Apple and is designed to rival so-called reference monitors that can cost over $10,000.
Other tidbits may surface from other reporters who attended this press briefing, in which case we'll update this post.
Popular Stories
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.
Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints.
Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...