Instagram today announced the upcoming addition of some new features to the social networking app, including an updated camera design and a new Create Mode, aimed at making it easier to share content without a photo or video.

The updated camera design features a wheel with selectable camera modes and effects, along with dedicated sections for live broadcasting and the new Create Mode. Instagram says the new camera update is designed to make adding effects and interactive stickers to content simpler. Instagram plans to roll out the new camera and Create Mode around the world "soon."

instagramnewcameramode
Instagram is also debuting a new shopping feature for finding items creators are using, and it's adding a new donation sticker that will let users raise money for nonprofit organizations.

instagramdonatesticker

To use this new feature, open the camera, take or upload a photo, tap the sticker icon and select the donation sticker from the tray. Choose a nonprofit to support and customize your fundraiser using creative tools. Once it's live, swipe up on your story to view the total amount raised. 100% of the money you raise on Instagram goes to the nonprofit you are supporting.

Separately, Instagram told TechCrunch that starting later this week, it will be running a test in Canada that removes the total number of likes on photos and video views in the Feed, Permalink pages, and Profile.

Instagram says this feature is being tested because it wants followers to "focus on the photos and videos you share, not how many likes they get." Only a small percentage of Canadian users will be added to the test.

instagramliketesting
The person who created the post can still open the Likers window to see the names of people who hearted their posts, but no total count is provided. It's not clear how long the test will last and if Instagram will roll this out to other regions in the future.

Top Rated Comments

dan9700 Avatar
85 months ago
All the social media so called celebs will be crying
Score: 7 Votes (Like | Disagree)
Saipher Avatar
85 months ago
Social media shouldn’t be a popularity contest. It should be a way to stay in touch with family and friends, and share content with them. I hope the idea of not publicly showing the number of likes catches on.
Score: 4 Votes (Like | Disagree)
miketcool Avatar
85 months ago
Instagram already did away with likes for us Business users with videos. Yes, you can see them in your statistics breakdown, but for everyone else, “views” are prioritized. This may actually help us who use Instagram for marketing because compelling images that make people slow down and stop will move to the top of the feed. This means people who use artificial means to boost their profile (think spammers) will lose their ability to boost. Good content should prevail (in demand). Looking forward to this transition!
Score: 4 Votes (Like | Disagree)
Scottsoapbox Avatar
85 months ago
But if Instagram is merely a competition for likes, how does it survive not having likes?
Score: 3 Votes (Like | Disagree)
NickName99 Avatar
85 months ago
Instagram: the only good alternative to Facebook, until Facebook bought it
Score: 2 Votes (Like | Disagree)
charlituna Avatar
85 months ago
You still see the amount of likes your content gets
but it still ruins the whole influencer cult-- oh wait maybe it's not a bad thing that the numbers are being removed. as long as we can see it on our posts etc.
[doublepost=1556654123][/doublepost]
Why doesn't Instagram bring back the ability to view content in sequential order? Screw these other BS "features."
at least as an option. let us decide how we view stuff
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
iOS 26 Maps Glass

Apple Reportedly Moving Ahead With Ads in Maps App

Sunday October 26, 2025 6:22 am PDT by
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
Emergency SOS via Satellite iPhone YT

iPhone 18 Pro Rumored to Support Full 5G Satellite Internet

Friday October 24, 2025 7:18 am PDT by
At least some new iPhone models launching next year may support full 5G satellite internet, according to a report this week from The Information. "Apple plans to add support in upcoming iPhones as early as next year for 5G networks that aren't tethered to Earth's surface, which includes satellites," the report said. "That would give the iPhone full internet access over satellite," it added. ...
trump white house ballroom

Apple Donating to Trump's $350M White House Ballroom Project

Thursday October 23, 2025 3:55 pm PDT by
Apple is one of several tech companies that will contribute to the construction of U.S. President Donald Trump's 90,000-square-foot ballroom, reports CNN. Construction began on the ballroom this week, and the White House's east wing was torn down. Trump claims that the ballroom will cost $350 million, and that it will be privately funded through donations. The cost has already increased $150 ...
iPhone 17 Colors

iPhone 18 Rumored to Feature 50% More RAM

Saturday October 25, 2025 2:57 am PDT by
Apple's upcoming iPhone 18 could feature 50% more memory than its predecessor, according to Korea's The Bell. With its latest iPhone lineup, the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max feature 12GB of memory. This is a significant increase of 4GB more their predecessors, largely driven by the demands of on-device artificial intelligence processing. The iPhone 17 is the only new...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
All Screen iPhone 2027 Feature 1

Report: Apple to Skip 'iPhone 19' Name for 'iPhone 20'

Thursday October 23, 2025 4:28 am PDT by
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia. Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
iOS 26 Feature

iOS 26 Leaker Being Sued by Apple is Actually a 'Lifelong Apple Fanboy'

Friday October 24, 2025 9:20 am PDT by
In July, Apple sued well-known YouTuber Jon Prosser and his acquaintance Michael Ramacciotti over alleged theft of the company's trade secrets, after Prosser leaked some iOS 26 details in videos uploaded to his YouTube channel Front Page Tech. If you are not caught up on the lawsuit, read our initial coverage to learn more. Earlier this week, Prosser told The Verge he has "been in active...