Instagram today is rolling out a new shopping feature within its iOS and Android apps, allowing users to complete purchases without having to leave Instagram (via The Verge).

Before the update, shopping links on Instagram opened up a pop-up web window on the retailer's site, which lacked stored payment information and likely caused many people to close the window. Now, Instagram users will be able to store their payment information in Instagram to use for many purchases on the social network.

instagram checkout
In return, Instagram is charging all retailers a selling fee, but the amount of the fee wasn't disclosed. Checkout on Instagram is starting with around 20 brands, including Nike, Dior, H&M, MAC Cosmetics, Michael Kors, Oscar de la Renta, Prada, Uniqlo, Warby Parker, and Zara. More brands are said to be coming down the line.

Items eligible for the new feature will have a "Checkout on Instagram" button below their post. The first time that users tap this, they will be asked for a name, email, billing information, and shipping address. After the first order, the information is securely stored in Instagram.

Instagram hopes that allowing people to complete their purchases inside the app will inspire them to shop more — and to create a big new business for parent company Facebook, which has recently signaled that it expects commerce and payments to represent the future of the company.

According to Instagram, payment information stored in the app will only be used on Instagram, and not on Facebook. Instagram will also send notifications about shipment and delivery inside the app, to keep users updated on their orders.

Checkout on Instagram is rolling out in the social network's mobile apps starting today.

Top Rated Comments

SoN1NjA Avatar
41 months ago
People still use instagram?
Lol you must be joking or living under a rock
Score: 7 Votes (Like | Disagree)
nburwell Avatar
41 months ago
('https://www.macrumors.com/2019/03/19/instagram-launches-checkout/')
According to Instagram, payment information stored in the app will only be used on Instagram, and not on Facebook. Instagram will also send notifications about shipment and delivery inside the app, to keep users updated on their orders.
Hahaha, the last time I heard that I laughed so hard I fell off my dinosaur.

Instagram = Facebook. Neither site is getting my credit card information. No way, no how.
Score: 4 Votes (Like | Disagree)
calstanford Avatar
41 months ago
Why ON EARTH would I make any purchases on instagram? This is getting beyond stupid
Score: 4 Votes (Like | Disagree)
ipedro Avatar
41 months ago
Why ON EARTH would I make any purchases on instagram? This is getting beyond stupid
Maybe you're just getting beyond disconnected. People shop online. Brands, namely in fashion and makeup and influencers who show them off are incredibly popular on Instagram. Yes, people will buy things directly from IG and it's a brilliant move to monetize the platform.
Score: 3 Votes (Like | Disagree)
Mr. Donahue Avatar
41 months ago
Yikes! I would never trust a transaction that convoluted.
Score: 2 Votes (Like | Disagree)
SoN1NjA Avatar
41 months ago
Maybe you're just getting beyond disconnected. People shop online. Brands, namely in fashion and makeup and influencers who show them off are incredibly popular on Instagram. Yes, people will buy things directly from IG and it's a brilliant move to monetize the platform.
I totally agree, especially how they’re making it so you can tap on the product, it’ll tell you what it is, and then buy — no more hastling with the company’s website
Score: 1 Votes (Like | Disagree)

Popular Stories

RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
14 16 inch 2021 mbps back to back feature orange

Five Things You Still Can't Do With a MacBook Pro

Wednesday May 11, 2022 11:16 am PDT by
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
iOS 16 mock for article

Which Devices Will iOS 16 and iPadOS 16 Support?

Thursday May 12, 2022 7:29 am PDT by
While there are as yet no concrete rumors related to which devices iOS 16 and iPadOS 16 will support, the discontinuation of the iPod touch earlier this week may be an indication that as many as nine devices could be about to lose support for Apple's upcoming operating systems. iOS and iPadOS 13, 14, and 15 support all of the same devices, with the iPhone 6S and iPhone 6S Plus,...
apple mac ipad watch trade in

Apple Launches Limited-Time Bonus Trade-In Credit for iPhone, iPad, Mac, and Apple Watch in Many Countries

Wednesday May 11, 2022 5:14 am PDT by
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one. The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
sony

Sony Unveils Redesigned WH-1000XM5 Headphones With Improved Noise Cancelation

Thursday May 12, 2022 9:26 am PDT by
Sony's flagship WH-1000XM4 noise-canceling headphones have been among the best on the market for some time, and today Sony announced its fifth-generation WH-1000XM5 headphones, boasting a new design and several improvements over the previous model. The redesigned headphones replace the shrouded arms that swivel on the XM4's with an exposed arm that has a single contact point at the earcups,...
apple tv 4k design clue

Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible

Friday May 13, 2022 7:58 am PDT by
Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo. In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line. ...
iPhone 14 Purple Feature

Full Range of iPhone 14 Color Options Revealed by Purported Leak From China

Wednesday May 11, 2022 2:20 am PDT by
The iPhone 14 and iPhone 14 Pro models will be available in a refreshed range of color options, including an all-new purple color, according to a recent rumor. The claim comes from a post on Chinese social media site Weibo by an unverified source and purports to reveal the full range of color options for Apple's upcoming iPhone 14 and iPhone 14 Pro models. Compared to the selection of color...