Instagram today is rolling out a new shopping feature within its iOS and Android apps, allowing users to complete purchases without having to leave Instagram (via The Verge).

Before the update, shopping links on Instagram opened up a pop-up web window on the retailer's site, which lacked stored payment information and likely caused many people to close the window. Now, Instagram users will be able to store their payment information in Instagram to use for many purchases on the social network.

instagram checkout
In return, Instagram is charging all retailers a selling fee, but the amount of the fee wasn't disclosed. Checkout on Instagram is starting with around 20 brands, including Nike, Dior, H&M, MAC Cosmetics, Michael Kors, Oscar de la Renta, Prada, Uniqlo, Warby Parker, and Zara. More brands are said to be coming down the line.

Items eligible for the new feature will have a "Checkout on Instagram" button below their post. The first time that users tap this, they will be asked for a name, email, billing information, and shipping address. After the first order, the information is securely stored in Instagram.

Instagram hopes that allowing people to complete their purchases inside the app will inspire them to shop more — and to create a big new business for parent company Facebook, which has recently signaled that it expects commerce and payments to represent the future of the company.

According to Instagram, payment information stored in the app will only be used on Instagram, and not on Facebook. Instagram will also send notifications about shipment and delivery inside the app, to keep users updated on their orders.

Checkout on Instagram is rolling out in the social network's mobile apps starting today.

Top Rated Comments

SoN1NjA Avatar
77 months ago
People still use instagram?
Lol you must be joking or living under a rock
Score: 7 Votes (Like | Disagree)
nburwell Avatar
77 months ago
('https://www.macrumors.com/2019/03/19/instagram-launches-checkout/')
According to Instagram, payment information stored in the app will only be used on Instagram, and not on Facebook. Instagram will also send notifications about shipment and delivery inside the app, to keep users updated on their orders.
Hahaha, the last time I heard that I laughed so hard I fell off my dinosaur.

Instagram = Facebook. Neither site is getting my credit card information. No way, no how.
Score: 4 Votes (Like | Disagree)
calstanford Avatar
77 months ago
Why ON EARTH would I make any purchases on instagram? This is getting beyond stupid
Score: 4 Votes (Like | Disagree)
ipedro Avatar
77 months ago
Why ON EARTH would I make any purchases on instagram? This is getting beyond stupid
Maybe you're just getting beyond disconnected. People shop online. Brands, namely in fashion and makeup and influencers who show them off are incredibly popular on Instagram. Yes, people will buy things directly from IG and it's a brilliant move to monetize the platform.
Score: 3 Votes (Like | Disagree)
Mr. Donahue Avatar
77 months ago
Yikes! I would never trust a transaction that convoluted.
Score: 2 Votes (Like | Disagree)
SoN1NjA Avatar
77 months ago
Maybe you're just getting beyond disconnected. People shop online. Brands, namely in fashion and makeup and influencers who show them off are incredibly popular on Instagram. Yes, people will buy things directly from IG and it's a brilliant move to monetize the platform.
I totally agree, especially how they’re making it so you can tap on the product, it’ll tell you what it is, and then buy — no more hastling with the company’s website
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro With All-New Camera Bar Design Allegedly Revealed

Thursday February 13, 2025 5:49 pm PST by
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech. iPhone 17 Pro camera design render created by Asher for Front Page Tech In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
iphone air concept weis

iPhone 17 Air Could Look Like This in Real Life

Friday February 14, 2025 3:41 am PST by
There have been several alleged leaked details of the iPhone 17 Air, Apple's rumored new slim iPhone, but images have been limited to grainy shots taken in component factories. However, this hyper-realistic concept created by WEIS Studio gives us the best idea yet of what Apple's thin device might actually look like. The concept design is inspired by recent leaks indicating that the device...
m2 pro mac mini

Apple is Now Selling a Refurbished Mac Mini for Just $319 (!)

Saturday February 15, 2025 9:58 am PST by
A few days ago, we reported that Apple's refurbished Mac mini pricing had a problem, and it appears that Apple has taken note. Apple was offering a refurbished Mac mini with the M2 chip, 16GB of RAM, and 256GB of storage for $559, which was $50 more than a refurbished Mac mini with the M4 chip, 16GB of RAM, and 256GB of storage. All other key specifications were equal. That's no longer...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
M4 Mac mini Apple Video

Apple's Refurbished Mac Mini Pricing Has a Problem

Thursday February 13, 2025 6:20 am PST by
Apple this week began selling refurbished Mac mini models with the M4 chip for the first time, but this has led to a pricing conundrum. In the United States, Apple is offering a refurbished Mac mini with the base M4 chip, 256GB of storage, 16GB of RAM, and Gigabit Ethernet for $509, down from $599 new. This is the standard 15% discount that Apple offers on refurbished Macs. The issue is...
Apple Maps 2024

Apple Maps Might Start Showing Ads

Sunday February 16, 2025 7:22 am PST by
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again. This time around, he said Apple has yet to...