Fans who attend games at Quicken Loans Arena in Cleveland and sit in designated sections of Cavs and Cleveland Monsters games can use the Messages app to access a menu, order beer and water, and have those drinks delivered right to their seats.
Scanning a QR code on the seat back brings activates the iMessage bot, which allows fans to access a menu and place drink orders. After an order has been placed, payment is done through Apple Pay, and the drinks are delivered.
This will prevent attendees from having to leave their seats and miss key game moments in order to get refreshments.
The pilot program is being tested for the remainder of the season to allow Aramark, the stadium's food and beverage vendor, to evaluate how well it works and whether it's popular with fans.
"The intersection of technology, service and convenience continues to motivate us, and we're pleased to be working with our partners at Aramark on this innovative approach to ordering," said Nic Barlage, Cavs and Quicken Loans Arena President of Business Operations. "Finding a way to provide an enhanced game experience with much easier and faster ordering capability for our fans adds another convenient feature at The Q that we're proud to pilot for the remainder of the Cavs and Monsters season."Aramark made a similar feature available at Citizens Bank Park, home of the Philadelphia Phillies, last year.