Apple has registered the domain name PrivacyIsImportant.com, according to a WHOIS record discovered by MacRumors. The records indicate that Apple took possession of the domain name on Monday.
The record's contact information now lists Apple Inc. as the organization, complete with its address, phone number, and domains-related email. The registrar is CSC, a firm that protects domain names for large corporations.
The domain name does not yet point to an active website, so it's unclear if or how Apple will use it, but it is certainly possible the company could be planning a privacy-focused marketing campaign along the lines of its "what happens on your iPhone, stays on your iPhone" billboard at CES 2019 in Las Vegas.
Apple has always been committed to privacy, which it believes is "a fundamental human right," but a marketing campaign could help reassure customers of that position after a major FaceTime privacy vulnerability surfaced in late January.
Tuesday December 16, 2025 8:44 am PST by Joe Rossignol
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu.
As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
Wednesday December 17, 2025 3:50 pm PST by Juli Clover
There's now a dedicated Apple Music app for ChatGPT, which allows ChatGPT to make music recommendations and build playlists.
Apple Music can be added to ChatGPT through the Settings section in the Mac app, website, or iOS app. Apple Music is listed under the apps option, and connecting to it requires signing in with your Apple Account for authorization purposes.
ChatGPT can be used to...
Tuesday December 16, 2025 4:42 pm PST by Juli Clover
There has been a whirlwind of rumors over the last few days, sourced from leaked internal software designed for the iPhone and the Mac, and news sites like The Information. Below, we have a quick recap of everything we've heard this week, which serves as a guide to Apple's product plans in 2026 and beyond.
We've organized the info by likely release date, though there are some products that...
Tuesday December 16, 2025 11:06 am PST by Joe Rossignol
We have been covering iPhone 18 Pro, iPhone 17e, and iPhone Fold details from The Information's report about future iPhone models, and next up is the iPhone Air 2.
The report says that Apple aims to make the iPhone Air 2 more attractive in two ways.
First, Apple is apparently considering adding a second rear camera to the device, which would resolve a key limitation. The current iPhone...
Monday December 15, 2025 4:23 pm PST by Juli Clover
Apple is testing iOS 26.3, the next version of iOS 26 that will launch around January. Since iOS 26.3's testing is happening over the holidays, it is a smaller update with fewer features than we've seen in prior betas.
We've rounded up what's new so far, and we'll add to our list with subsequent betas if we come across any other features.
Transfer to Android
Apple is making it simpler...
Monday December 15, 2025 3:05 pm PST by Juli Clover
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code.
In some cases, it's obvious what the feature flags are referring to, while some are more...
Monday December 15, 2025 2:05 pm PST by Juli Clover
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak.
As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
An internal Apple kernel debug kit suggests Apple has tested a MacBook with the A15 chip, alongside a separate A18 Pro-based MacBook that appears to be closer to a shippable product.
The information comes from internal kernel debug kit files used by Apple engineers. The kit was accidentally released on Apple's website earlier this year, but it was quickly pulled after information started...
Apple is developing a high-end iMac featuring the M5 Max chip, according to information from leaked internal software.
Subscribe to the MacRumors YouTube channel for more videos.
The finding comes from leaked kernel debug kit files used by Apple engineers. These kernel debug kit files enumerate unreleased Apple hardware by internal identifiers, such as codenames and platform names, and they...
It's a great unique selling point, they are smart to capitalize on it. One of the reasons I have stayed on iOS and macOS is because of the high level of privacy, I trust Apple more than I trust Microsoft and Google when it comes to privacy as they have shown a continued commitment to providing us with good privacy controls and strong encryption.
