Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's New iPhone XR Has Been the Most Popular and Best Selling iPhone Since October Launch
Apple's iPhone XR, released in late October, has been outselling the iPhone XS and XS Max every day since it first launched, Apple's VP of product marketing Greg Joswiak told CNET in an interview published today.
Priced starting at $749, a more affordable price tag than the $999 iPhone XS or $1,099 iPhone XS Max, the iPhone XR was Apple's "most popular iPhone each and every day" since it became available for purchase.
Though the iPhone XR has been outselling Apple's more expensive iPhones, rumors have suggested that it is not selling quite as well as Apple expected. Apple has reportedly cut both iPhone XS and iPhone XR orders following lower-than-expected demand. Apple is said to have slashed iPhone XR production by up to a third.
Joswiak did not comment on reports of iPhone XR production cuts, and instead reiterated his statement that the device is Apple's best selling iPhone at the current point in time.
In addition to providing details on iPhone XR sales, Joswiak said that Apple will again promote World AIDS Day on Saturday, December 1. $1 of every Apple Pay purchase made at an Apple Store, the Apple Store app, or through the Apple website from December 1 to December 7 will be donated.
"Not only does each purchase bring us closer to an AIDS-free generation, but every dollar provides five days of life-saving medicine," said Joswiak.
Apple also plans to turn the Apple logos at 125 of its stores red, as it has done in past years, and at 400 additional stores, red decals will be placed over Apple logos. Apple does not plan to offer any special promotions in the App Store this year.
Apple has long supported AIDS research through its RED partnership, which sees it offering (PRODUCT)RED themed devices and donating a portion of the purchase price. Apple in October alongside other iPhone XR models launched a (PRODUCT)RED version of the iPhone XR, which Joswiak said is "incredibly" important to Apple. "It's hard to think of a higher calling than selling products that save people's lives," he said.
Priced starting at $749, a more affordable price tag than the $999 iPhone XS or $1,099 iPhone XS Max, the iPhone XR was Apple's "most popular iPhone each and every day" since it became available for purchase.
Though the iPhone XR has been outselling Apple's more expensive iPhones, rumors have suggested that it is not selling quite as well as Apple expected. Apple has reportedly cut both iPhone XS and iPhone XR orders following lower-than-expected demand. Apple is said to have slashed iPhone XR production by up to a third.
Joswiak did not comment on reports of iPhone XR production cuts, and instead reiterated his statement that the device is Apple's best selling iPhone at the current point in time.
In addition to providing details on iPhone XR sales, Joswiak said that Apple will again promote World AIDS Day on Saturday, December 1. $1 of every Apple Pay purchase made at an Apple Store, the Apple Store app, or through the Apple website from December 1 to December 7 will be donated.
"Not only does each purchase bring us closer to an AIDS-free generation, but every dollar provides five days of life-saving medicine," said Joswiak.
Apple also plans to turn the Apple logos at 125 of its stores red, as it has done in past years, and at 400 additional stores, red decals will be placed over Apple logos. Apple does not plan to offer any special promotions in the App Store this year.
Apple has long supported AIDS research through its RED partnership, which sees it offering (PRODUCT)RED themed devices and donating a portion of the purchase price. Apple in October alongside other iPhone XR models launched a (PRODUCT)RED version of the iPhone XR, which Joswiak said is "incredibly" important to Apple. "It's hard to think of a higher calling than selling products that save people's lives," he said.
Related Roundup: iPhone XR
Tag: Greg Joswiak
Buyer's Guide: iPhone XR (Caution)
[ 401 comments ]
Top Rated Comments
(View all)
8 months ago
Wow. Sales for the XS and XS Max must be REALLY bad.
I’ve been an iPhone guy since the beginning. I’ve owned nearly every iteration.
I didn’t upgrade to the X last year and this year I went a little crazy and ordered a Pixel 3 XL.
I’ve been an iPhone guy since the beginning. I’ve owned nearly every iteration.
I didn’t upgrade to the X last year and this year I went a little crazy and ordered a Pixel 3 XL.
8 months ago
It can simultaneously be the best-selling iPhone model and not sell according to management's expectations.
8 months ago
The average consumer won’t see the value in OLED or 3D Touch as much as the value of saving $250 or more depending on storage so this is not surprising. Happy XR owner since launch here!
8 months ago
Laughing at all the folks who believed the XR production cut rumors.
This news doesnt disprove it.
8 months ago
Wow. Sales for the XS and XS Max must be REALLY bad.
I’ve been an iPhone guy since the beginning. I’ve owned nearly every iteration.
I didn’t upgrade to the X last year and this year I went a little crazy and ordered a Pixel 3 XL.
8 months ago
I'd pay $1000 for iPhone XS if it didn't use PWM technology to control backlighting.
[ Read All Comments ]
Apple today seeded the first beta of an upcoming tvOS 13 software update to its public beta testing group, giving non-developers a chance to try out the new software ahead of its fall public release....
Apple today seeded the fifth beta of an upcoming iOS 12.4 update to developers, two weeks after seeding the fourth iOS 12.4 beta, and over a month after releasing iOS 12.3, a major update that...
Apple today seeded the third beta of an upcoming macOS Mojave 10.14.6 update to developers, two weeks after seeding the second macOS Mojave 10.14.6 beta and more than a month after the release of...
Apple today seeded the fourth beta of an upcoming watchOS 5.3 update to developers, two weeks after releasing the third watchOS 5.3 beta and a month after the launch of watchOS 5.2.1, an update that...
B&H Photo is further discounting a set of previous generation iMacs, providing the lowest ever price for the 21.5-inch model with 8GB RAM and a 1TB Fusion Drive. You can get this model for...
Microsoft plans to launch a small foldable Surface tablet in the first half of 2020, according to Jeff Lin, an analyst at research firm IHS Markit.
Microsoft Surface Go
In an email shared...
Augmented reality game Harry Potter: Wizards Unite got a surprise early release last week in the U.S. and the U.K., and Niantic has now rolled the game out to a global audience.
Early Sunday...
For this week's giveaway, we've teamed up with Tap to give MacRumors readers a chance to win one of the company's wearable keyboards, which Tap believes is the keyboard of the future.
...
