Micro Center retail stores are offering an impressive $200 off new MacBook Air models, including custom configurations, starting today. This is by far the best deal we've seen on the new MacBook Air just released this Wednesday.
A new base model MacBook Air with a 1.6GHz dual-core Intel Core i5 processor, 8GB of RAM, 128GB of SSD storage, and Intel UHD Graphics 617 is available for $999, down from Apple's regular price of $1,199. An upgraded model with 256GB of storage is available for $1,199, down from $1,399 regularly.
Micro Center says the deal is available at its retail stores only and not online, although an order can also be reserved online for in-store pickup. The official Apple Authorized Reseller has 25 locations across the United States, many of which appear to be open on Friday, Saturday, and Sunday.
Micro Center says the deal is limited to one per household, and supplies are likely extremely limited, so we recommend calling ahead if you are planning on visiting one of their stores. There's no indication when the sale ends, so act fast.
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Saturday April 11, 2026 9:07 am PDT by Joe Rossignol
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Amazon this week has all-time low prices on the Apple Watch Series 11, with $100 discounts across numerous models of the smartwatch. This sale includes nearly every aluminum model of the Series 11 on sale at a record low price.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
...
Amazon is offering a few all-time low prices on Apple's M5 Pro/M5 Max MacBook Pro, with up to $200 off select models without the need of a membership or clipping a coupon. These deals join Amazon's discounts on the M5 MacBook Air from over the weekend, which are seeing $150 in savings on every model.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a...
Amazon this week introduced a few new record low prices on the M5 MacBook Air and they're all still available today. You'll find $150 off every model of the M5 MacBook Air on Amazon, with free delivery around April 17 for most models.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
Last I read was retailers don't earn any money on Apple devices. What they earn money on is the accessories people also buy when they buy one of the Apple devices.
Which feeds further into my point.
Price anchor high so sale prices can be immediately offered to get people buying units and, to your point, accessories.
Apple is a straight up nickel and dime operation these days. Dongles, accessories, cases...remove included things and make people buy them standalone now.
Finally MacRumors is actually reporting on MicroCenter, which I’ve been urging for years. They have excellent prices and customer service.
This is not the first time, I remember them having an article about deals on the iMac Pro just after Apple released them, $1000 off. (IIRC)
You can find the link down below.
iMac Pro is $1,000 Off at Micro Center Stores, Now $3,999 While Supplies Last ('https://www.macrumors.com/2018/01/13/imac-pro-3999-at-micro-center-stores/')
Maybe this is why the retail prices keep going up and up.. Apple perhaps just wants to price anchor higher so that retailers can offer "SALE!" prices straight away
