New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Expected to Report Its Best Fourth Quarter Ever Today Following iPhone XS and iPhone XS Max Launch

Apple is set to report its earnings results for the fourth quarter of its 2018 fiscal year at 1:30 p.m. Pacific Time today.

The quarter began July 1, 2018 and ran through September 29, 2018, according to Apple's fiscal year accounting calendar.

Apple provided the following guidance for the quarter back on July 31:
  • revenue of $60 billion to $62 billion
  • gross margin between 38 and 38.5 percent
  • op. ex. of $7.95 billion to $8.05 billion
  • other income/expense of $300 million
  • tax rate of approximately 15 percent before discrete items
Apple's guidance suggests it will report its best fourth quarter results ever, by revenue, comfortably topping its 2017 record of $52.6 billion:
  • 2014: $42.1 billion
  • 2015: $51.5 billion
  • 2016: $46.9 billion
  • 2017: $52.6 billion
  • 2018: $60+ billion
Wall Street analysts forecast that Apple will report $61.5 billion revenue, above the midpoint of its guidance, and earnings per share of $2.78, according to 32 estimates averaged by Yahoo Finance.

Key Takeaways and What to Look For

  • iPhone unit sales of around 47.5 million, according to a FactSet estimate. Apple began accepting iPhone XS and iPhone XS Max pre-orders September 14, just over two weeks before Apple's fourth quarter ended. Apple sold 46.7 million iPhones in the year-ago quarter.
  • Apple doesn't break out iPhone sales on a model-by-model basis, but the iPhone's average selling price should reveal whether customers are leaning towards higher-priced iPhones such as the iPhone XS Max. iPhone ASP was $617.99 in the year-ago quarter.
  • Mac unit sales should be boosted by 2018 MacBook Pro models, released on July 12, nearly two weeks into the quarter. Apple sold 3.72 million Macs last quarter, its fewest in any single quarter since the third quarter of 2010, due to seasonality and a largely outdated lineup. Mac sales totaled 5.39 million in the year-ago quarter.
  • Apple's guidance for its first quarter of fiscal 2019, which began September 30 and encompasses the launch of the iPhone XR and the new iPad Pro, MacBook Air, and Mac mini models. Analysts expect record revenue of $92.9 billion, based on 31 estimates averaged by Yahoo Finance.
  • Continued growth of Apple's Services category, including the App Store, Apple Music, iCloud, iTunes, Apple Pay, and AppleCare. Last quarter, Apple's services brought in a record $9.5 billion revenue. Apple said it is still on target to double its fiscal 2016 services revenue by fiscal 2020.
  • Continued growth of Apple's Other Products category, including the Apple Watch, Apple TV, HomePod, AirPods, Beats, iPod touch, and accessories, as Apple diversifies revenue beyond the iPhone.
Apple's CEO Tim Cook and CFO Luca Maestri will discuss the company's earnings results on a conference call at 2:00 p.m. Pacific Time today. MacRumors will loosely transcribe the one-hour call as it occurs live.



Top Rated Comments

(View all)

2 weeks ago
Considering the price hikes, I’m not surprised...
Rating: 5 Votes
2 weeks ago
...because 250,000,000 Mac Mini fans just upgraded
Rating: 4 Votes
2 weeks ago

Apple's CEO Tim Cook and CFO Luca Maestri will discuss the company's earnings results on a conference call ('https://www.apple.com/investor/earnings-call/') at 2:00 p.m. Pacific Time today. MacRumors will loosely transcribe the one-hour call as it occurs live.

[USER=696996]@Joe Rossignol[/USER], if ever there were a time to use it… :p



Rating: 3 Votes
2 weeks ago

Wow!

Considering the discontent with most Apple products, exception being iPhones, this is remarkable if true! Especuilly that Mac line!


Well I think the discontent is pretty much with the Mac Line. I think most people agree that despite the notch, the iPhone X, XS, XS Max and XR are great phones, and also I am seeing great reception towards the new iPads and Watches. So the devices themselves are great. Biggest criticisms are the Mac line and specially the prices for the flagship models, which just a couple of years ago used to be much lower, and is reflected by the highest selling prices. But the devices themselves are being greatly acclaimed I think.
Rating: 3 Votes
2 weeks ago

Analysts release their own expectations, and Apple seemingly missed on those expectations.

Sure but that’s not an Apple miss, that’s an analyst miss ;)

The analysts also missed on their guess for iPhone ASP—blowing it badly compared to their reasonably close guess for units sold. They guessed $729 against Apple’s actual performance of $793.

So analysts were guessing $35.3 billion in iPhone revenue, where Apple actually delivered $37.2 billion.
Rating: 2 Votes
2 weeks ago
Wow!

Considering the discontent with most Apple products, exception being iPhones, this is remarkable if true! Especially that Mac line!

(Edit)
Rating: 2 Votes
2 weeks ago

Buying Apple at $10 pre-split in the 00's vs buying it after the split at $140-216+ is a no brainer - so, where was Warren's? This is just last year!

The lack of consistency and planned investing vs riding on a bulk of wealth is the issue. How basic is buying Apple during the 2008 crash or after the recovery in 2010 - before the rise and split in 2014? It was trading at about $50 in 2010.

Mine is hindsight into Warren, yet a hoard of investors jumped in at the time. My opinion is amateur - they are the professionals.


I didn't intend to get into a deeper discussion of Buffett or his strategies. I was just saying that there are going to be some big guns bargain shopping in the next day. AAPL is an absolute bargain right now.
Rating: 1 Votes
2 weeks ago

they missed on number of iphones sold

Apple doesn’t provide guidance on number of iPhones they will sell.
Rating: 1 Votes
2 weeks ago

New phones and iPad sales will show in next quarter. It’s going to be an awesome quarter for Apple products with the new line up.


iPhone unit sales are up and revenue is up by 29% yoy.
Rating: 1 Votes
2 weeks ago

Agreed. All of the mobile products are incredible. It’s the lack of updates on the Mac side, the fact that they let them go 3-5 years without any update and then the pricing increases 20-30% when they do refresh it.

Price increases were due to higher specs in the refreshed models, correct?
Rating: 1 Votes

[ Read All Comments ]