Twitter is reportedly planning to remove "likes" from the social media platform as its CEO Jack Dorsey told employees at an in-house event last week that he was "not a fan of the heart-shaped button," and that it would be eliminated "soon" (via Variety). In a Tweet, the Twitter Communications team said it is "rethinking everything" about the platform to incentivize healthy conversation, neither confirming nor denying the rumor.

mr twitter likes rip
The removal of the like button is said to be aimed at improving the quality of debate on Twitter, preventing people from showing favoritism in a tweet thread by liking the comments they agree with. Everything else in terms of tweet interaction appears to be staying intact, however, so users can expect retweets and replies to look the same as they currently do if the like button disappears.

It has now been three years since Twitter first rebranded "stars" and "favorites" to "hearts" and "likes." At the time, the company said that the original star system was "confusing" for new users and that hearts would be more straightforward. Since then, Twitter has come under fire for its lax responses to certain user harassment claims and safety practices in its tweet threads, leading to privacy updates and reporting features.

More recently, the company confirmed that it will bring back the classic reverse chronological timeline as an option for users. Over the years, Twitter has introduced a curated timeline that mixes in ads, Tweets liked by friends, follower recommendations, and more, instead of the original and simple reverse chronological list of tweets. The return of the reverse chronological timeline will kick off as a test for some users this fall.

Tag: Twitter

Top Rated Comments

Mac Fly (film) Avatar
90 months ago
I can think of another website which should probably do the same. The irony here is I will probably receive likes for this.
[doublepost=1540826406][/doublepost]
How about dislikes?
Same thing.
Score: 29 Votes (Like | Disagree)
jona2125 Avatar
90 months ago
I will never understand how you can expect “healthy conversation” in an open forum.
Score: 19 Votes (Like | Disagree)
jarman92 Avatar
90 months ago
Are Facebook and Twitter competing to be the most unscrupulous and tone-deaf company on the planet? Sure seems like it. They should probably focus on removing literal Nazis and credible threats of violence from their platform instead of stupid **** like this.
Score: 16 Votes (Like | Disagree)
JoEw Avatar
90 months ago
This seems like a big step backward in terms of interaction with the timeline.
Score: 15 Votes (Like | Disagree)
FelixDerKater Avatar
90 months ago
How about dislikes?
Score: 14 Votes (Like | Disagree)
lunarworks Avatar
90 months ago
Yup. That's gonna fix it.
Score: 12 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 and iPhone 17 Pro: Release Date and Pre-Orders

Friday September 5, 2025 10:52 am PDT by
Apple will be holding its annual iPhone event on Tuesday, September 9, to unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Assuming that Apple sticks to its familiar pattern, the iPhone 17 series should be available to pre-order starting Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time. The release date for the devices should be one week later, on Fr...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Coming Next Week: Eight Reasons to Upgrade

Thursday September 4, 2025 7:38 am PDT by
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
iPhone 16 Battery Life Feature

iOS 26's New Battery Life Mode is Limited to These iPhone Models

Wednesday September 3, 2025 1:19 pm PDT by
iOS 26 introduces an Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says Adaptive Power Mode can make "performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness, allowing some activities to "take longer," and automatically turning on Low Power Mode when the iPhone's remaining battery life...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro's Biggest Design Mystery is Finally Solved

Friday September 5, 2025 9:33 am PDT by
Apple is set to unveil the iPhone 17 series in just four days from now, and the biggest design mystery surrounding the Pro models has finally been solved. In a report outlining his expectations for Apple's event next week, Bloomberg's Mark Gurman said the iPhone 17 Pro models will have "a new cutout area on the bottom two-thirds of the phone that doubles as the wireless charging area."...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 AIR Loud Feature

iPhone 17 Air Could Start at $1,099 With 256GB Storage, 1TB for $1,499

Thursday September 4, 2025 2:54 am PDT by
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report. Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down: 256GB — $1099...