Apple Watch Series 4 Featured in New 'Better You' Ad, How-To Videos

Apple has shared a new Apple Watch Series 4 ad on its YouTube channel, promoting its fitness-related features.


The 30-second video, titled "Better You," shows a person and several of his doppelgängers running and swimming with the Apple Watch Series 4. The ad ends with the tagline "there's a better you in you."

"Introducing Apple Watch Series 4," the video description says. "Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected. It's all new. For a better you."

The ad has also been added to the Apple Watch — Films and Ads page on Apple.com.

Update: Apple has also shared How to Measure Your Heart Rate, How to Start an Activity Competition, and How to Make a Call on Apple Watch Series 4.




More ads and how-tos are likely to follow.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
samsung glitter blue

Samsung's Year End Sale Introduces Major Discounts on Popular Monitors and TVs

Monday December 29, 2025 6:29 am PST by
Samsung kicked off a new end-of-the-year sale this week, introducing great deals on monitors, TVs, Galaxy smartphones, and home appliances. Many of these deals are the exact same all-time low prices we tracked during Black Friday and Cyber Monday. Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...

Top Rated Comments

bbeagle Avatar
95 months ago
who wears a watch all day? seriously..even if you're at home..still wear it?
Ummmm... like everyone who wears a watch.

who wears underwear all day? seriously... even you're at home... still wear it?
Score: 11 Votes (Like | Disagree)
Kaibelf Avatar
95 months ago
I’m sorry, I love Apple but when i see ads like this with tag lines like, “Theres a BETTER you in you!” I have to laugh. It reminds me of the alien invasion film THEY LIVE. Put on your magic sunglasses and suddenly all the ads & signs turn into one word subliminal messages like OBEY! & CONSUME! Lol.

Maybe I’m not the target audience, but I don’t need a watch to tell me to get moving. I just find the whole thing bizarre.
Most adults these days DO need to be reminded to get moving. Hell, they need to be reminded to stand up at all. That’s why we are all so fat and weak.
Score: 6 Votes (Like | Disagree)
kodos Avatar
95 months ago
I think they understand that this year's AW is the one to push hard with. It has a really BROAD appeal and there are many customers who are happy with their phone, but not their watch (or they don't have one). It is a growth market for them.
Score: 5 Votes (Like | Disagree)
FocusAndEarnIt Avatar
95 months ago
Honestly, a solid ad. It doesn't DIRECTLY say much, but it SHOWS a lot--which sells. It makes me want to upgrade my Apple Watch Series 2, even though mine does everything shown here. Thankfully my willpower to keep my wallet closed is able to resist their marketing. ;) iPhone XR: not so sure my wallet can stay closed on that one. May be time to upgrade my 6s.

Good work, Apple.
Score: 3 Votes (Like | Disagree)
Vanilla35 Avatar
95 months ago
I like it.

It's a real ad, not some nonsensical nonsense like most of the recent apple ads.
Score: 3 Votes (Like | Disagree)
Bonte Avatar
95 months ago
Great ad for a great product, sad I can't use one linked to my iPad instead of an iPhone.
Score: 2 Votes (Like | Disagree)