Apple Surveying iMac Pro Buyers About Key Features

Apple has recently been sending out surveys to customers who purchased an iMac Pro, asking them about which features drew them to the pro-level machine and what they like or dislike about the iMac Pro.

Some of the survey questions were shared on Twitter, with customers asked to point out some of the most important iMac Pro features, like Thunderbolt 3 ports, Xeon W processors, T2 chip, external display support, and more.

imacprosurvey

Apple regularly sends out surveys of this nature to customers, but this line of questioning on the iMac Pro suggests Apple is perhaps trying to suss out key features that pro-level users want to see in future pro machines, such as the Mac Pro machine that's in the works.

The iMac Pro was a precursor to a new Mac Pro, which Apple first announced in April 2017. Apple is working on a high-end high-throughput modular Mac Pro that will facilitate regular upgrades to meet the needs of Apple's pro user base.

Apple has a dedicated team working on the Mac Pro, and Apple executives have said that Apple is committed to making the machine the highest-end desktop system able to handle VR and high-end cinema production. Apple has even put together a "Pro Workflow Team" to tailor the Mac Pro and other Apple products to professional users, and that team could potentially be behind the iMac Pro survey.

Phil Schiller and Craig Federighi admitted last year that with the 2013 Mac Pro, Apple designed itself into "a bit of a thermal corner" given the restrictive size of the trash can-shaped Mac Pro and its inability to handle the thermal capacity needed for larger single GPUs. Apple learned from that mistake and is this time aiming for a machine that will better accommodate future upgrades and high-end hardware.

Apple plans to release the new Mac Pro at some point in 2019, so a launch is a ways off, but it's possible Apple will be ready to share additional details about the machine this year when new Macs are unveiled either in September or October.

Related Forum: iMac

Popular Stories

imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Second Generation AirTag Feature

Apple Unveils New AirTag With Longer Range, Louder Speaker, and More

Monday January 26, 2026 6:07 am PST by
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker. For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com. The new...
Apple Logo Spotlight

Apple to Launch These 20+ Products This Year

Sunday January 25, 2026 6:02 pm PST by
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months. Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...
Apple Creator Studio

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by
Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...

Top Rated Comments

keysofanxiety Avatar
96 months ago
Can’t win huh. Ask the customers what they want or their favourite features of the iMac Pro and Apple are clueless with what direction to go.

Take a different direction and get criticised and Apple are accused of being arrogant and don’t listen to customers.

Look, Apple ****ed up badly on the Pro market. They admitted it. They’re looking to rectify it. Why does everybody have to be some damn negative about every bit of news. If Pros (pretty much everybody here, evidently), are so invested in Apple products and its ecosystem, can’t you be happy they’re genuinely looking to resolve your criticisms?
Score: 44 Votes (Like | Disagree)
JayBlueBird92 Avatar
96 months ago
Anyone filling this in, please tell them we want Nvidia 1080 ti / 2080 GFX cards.

Screw Vega.
Score: 34 Votes (Like | Disagree)
centauratlas Avatar
96 months ago
In general a pro machine should be upgradable:
Lots of memory, upgradable.
Replaceable disks.
Replaceable video cards.
Current generation CPUs, video cards etc.
Thunderbolt 3.
DDR4 (parity is important).

Forget thinness. This isn't the same market that is looking at the new iPhone or iPad. It is a pro machine. Sure they'll buy those too, but this is for development or graphic design and the like where thinness is irrelevant.
Score: 31 Votes (Like | Disagree)
nvmls Avatar
96 months ago
Way to play dumb Apple. Surely glue will be the most popular.
Score: 28 Votes (Like | Disagree)
zubikov Avatar
96 months ago
Apple didn't get to where it is by asking its customers what they want. This is worrying.
Score: 26 Votes (Like | Disagree)
Polymorphic Avatar
96 months ago
Apple didn't get to where it is by asking its customers what they want. This is worrying.
The time to worry was seven years ago, when the guy who knew what customers really needed died.

Apple has just been guessing ever since.
Score: 24 Votes (Like | Disagree)