Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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Seven Years Ago Today: Steve Jobs Resigns as CEO of Apple, Tim Cook Named His Successor
Letter from Steve Jobs:
To the Apple Board of Directors and the Apple Community:Apple's Board of Directors approved the request, effective immediately, with Jobs elected Chairman of the Board. Jobs reportedly remained closely involved with Apple's strategic decision-making until passing away October 5, 2011.
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.
I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.
As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.
I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.
I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.