Apple's iPhone 8 Plus Was the Top Selling iPhone in the U.S. During Q2 2018

Apple's iPhone 8 Plus was the number one selling iPhone in the United States during the second quarter of 2018 according to new data shared today by Consumer Intelligence Research Partners.

The iPhone 8, iPhone 8 Plus, and iPhone X accounted for 54 percent of US iPhone sales during the quarter, with the iPhone 8 making up 13 percent of sales, the iPhone 8 Plus making up 24 percent of sales, and the iPhone X making up 17 percent of sales.

cirpiphonemodelsq22018
Older iPhones continued to be popular as well, with the iPhone 7, 7 Plus, SE, 6s Plus and 6s making up 46 percent of sales. Apple's Q2 2018 sales are a deviation from its Q2 2017 sales, where the iPhone 7 and 7 Plus, the flagship phones at that time, made up more than 80 percent of sales.

In what is usually a quieter quarter for iPhone sales, the model breakdown is interesting, as older models persisted in popularity," said Josh Lowitz, CIRP Partner and Co-Founder. "The latest iPhone 8, 8 Plus, and X models accounted for a little more than half of sales, yet last year at this time the then-latest iPhone 7 and 7 Plus accounted for over 80%. And, the iPhone 6S, 6S Plus, and SE grabbed 20% in the past quarter, virtually the same as in the June 2017 quarter, though at lower price points. So, it looks like two-year old legacy iPhones have squeezed the newer models. Still, because Apple increased base storage and boosted prices, we expect Average Selling Price to increase nicely over the June 2017 quarter."

Combined, the iPhone 8 and iPhone 8 Plus made up 37 percent of purchases, far exceeding purchases of the iPhone X, according to CIRP's data.

This is likely attributable to the high price of the iPhone X, with pricing that starts at $999 vs. the iPhone 8's $699 starting price. Given the popularity of the two lower-cost devices, Apple plans to continue offering consumers an affordable option in 2018 with the 6.1-inch LCD iPhone that rumors suggest will be sold alongside more expensive 5.8 and 6.5-inch OLED models.

As for iPads, the low-cost iPad continues to be the best selling tablet, with CIRP lumping the 5th and 6th-generation models together. 31 percent of customers bought a low-cost iPad during the quarter, but the iPad Pro was also popular with a combined 40 percent of sales for the 10.5 and 12.9-inch models.

cirpipadsalesq22018
While CIRP's data can provide an interesting look at the iPhones customers in the United States are choosing to purchase, it's worth keeping in mind that CIRP's numbers are aggregated from surveys that encompass just 500 customers who purchased an iPhone, iPad, or Mac during the second quarter of 2018, which spans from April to June.

Tag: CIRP

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iOS 26

iOS 26.0.1 Update for iPhones Coming Soon — Here's What to Expect

Thursday September 25, 2025 12:40 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. MacRumors has also seen evidence of iOS 26.0.1 in its visitor logs in recent days. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Apple More Personal Siri Ad

Apple Responds to U.S. Class Action Lawsuit Over Delayed Siri Features

Friday September 26, 2025 6:57 am PDT by
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation. The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false. In the U.S., all of the complaints were consolidated into one class...

Top Rated Comments

PickUrPoison Avatar
94 months ago
iPad mini 4 hanging in there with about 18% of units sold in the 2018 survey.

Bodes well for a refresh.
Score: 22 Votes (Like | Disagree)
BaltimoreMediaBlog Avatar
94 months ago
And the smaller sized 8 and X together are 55% besting the Plus as it (the 7) did the year before (over the 7 Plus). The X ate into the 8’s sales and not into the Plus’s. Not shocking.
You missed the point that the iPhone 7 and 7 Plus were also for sale during this period and quite well still.

HO HO HO!

Doesn't say much for Face ID's popularity. Apparently way more than 55% of people still wanted the Home button after all. All in all, I'd say the huge winner was Touch ID.

Pretty much what I predicted and was laughed at for saying. The Home Button and Touch ID are sound solid tech.

All these new gestures and mistaken touches to me lead to a "bag o' hurt." Too many things to remember. Apple is about simplifying things. Taking the home button away unnecessarily complicates a lot of things in my opinion.

But what do I know? The buyers have spoken. :D

Tim Cook, the bean counter, should have noticed this. What will happen when there is no Home Button iPhone left in the mix? Hmm.
Score: 16 Votes (Like | Disagree)
Mac47 Avatar
94 months ago
Surely they will update the Mini? It would sell over 25% if it had modern internals and pencil support.
Score: 13 Votes (Like | Disagree)
err404 Avatar
94 months ago
Apple should be a bit concerned that in the June2018 results, almost half of all iPhones sold in the US were not from the current refresh cycle (7 and lower). This is more than a x2 increase in the sales of legacy phones compared to the prior year.
Score: 11 Votes (Like | Disagree)
now i see it Avatar
94 months ago
So much for "iPhone X has been our number one selling iPhone"
Score: 11 Votes (Like | Disagree)
5097842 Avatar
94 months ago
I think the iPhone 7 Plus is a terrific value for an iPhone. I recommend it to people who don't want the latest and greatest (and they would already own the iPhone X anyway). I don't think people are missing much with regards to features and power by staying with the 7 Plus. While I'm very happy with the iPhone X, I really could have skipped this year and been very content with the 7 Plus.
Score: 9 Votes (Like | Disagree)