PSA: Apple's 2018 Back to School Promotion is Live in Europe Today - MacRumors
Skip to Content

PSA: Apple's 2018 Back to School Promotion is Live in Europe Today

by

Apple today launched its annual Back to School promotion in the United States, Canada, and Mexico, and unlike the multi-week delay in past years, the 2018 edition has also gone live simultaneously in many European and Asian countries.

apple 2018 back to school
Participating countries in Europe, Asia, and the Middle East include Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, Turkey, the United Kingdom, and the United Arab Emirates.

For a limited time, qualifying higher-education students, parents purchasing on behalf of higher-education students, and faculty and staff at both higher-education and K-12 institutions can receive a free or discounted pair of Beats headphones with the purchase of an eligible Mac or iPad Pro.

Apple is offering the choice of free BeatsX, Solo3 Wireless, or Powerbeats3 Wireless headphones with the purchase of any new MacBook, MacBook Pro, MacBook Air, iMac, iMac Pro, or Mac Pro. As usual, the Mac mini is excluded.

Apple is also offering free BeatsX or Powerbeats3 Wireless with the purchase of any new 10.5-inch or 12.9-inch iPad Pro, with the option to pay an extra amount that varies by country for Solo3 Wireless headphones. Like last year, Apple's sixth-generation iPad and iPad mini 4 models do not qualify for the offer.

The promotion runs until September 25 or October 2 of 2018 depending on the country, and is available through Apple's online store, retail stores, and authorized campus stores. Read the terms and conditions — UK version linked — for more details.

Popular Stories

Apple Rennweg Switzerland

Apple Plans One of Europe's Biggest Stores in Zurich

Tuesday April 14, 2026 5:42 am PDT by
A building permit filed in Zurich confirms Apple is planning a new retail store at Lintheschergasse 7, near the city's famous Bahnhofstrasse shopping street, with construction set to run through early 2027. The permit, submitted to the city of Zurich in February and reviewed by Swiss Apple publication macprime, explicitly describes the project as a "Bahnhofstrasse Relocation" and includes...
General Apps Reddit Feature

Reddit Starts Blocking Mobile Website, Pushing Users to App Instead

Monday May 11, 2026 6:10 am PDT by
Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users. If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit." A Reddit spokesperson told Ars Technica...
Dynamic Island iPhone 18 Pro Feature

11 Reasons to Wait for the iPhone 18 Pro

Monday May 11, 2026 9:01 am PDT by
We're only four months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a...