Microsoft may be working to bring its Windows-based Movies & TV app to iOS devices, according to Windows Central.
The app lets users browse and play movies and TV shows purchased from Microsoft's Store, but it's only available on Windows 10, Xbox, and Windows 10 Mobile, and Microsoft is apparently eager to bring it over to rival platforms to give consumers more of a reason to buy from its catalog of video content.
While most people have moved over to streaming content via services like Netflix, there is still a whole lot of content that isn't immediately, or ever, available to stream. Lots of people buy digital movies and TV content, and Microsoft has a huge store that a lot of people seemingly ignore or don't know about because there is no mobile companion app for their phone.
But it appears Microsoft is now finally working on bringing its Movies & TV service to iOS or Android, according to sources familiar with the matter.
Microsoft killed off its Groove Music streaming service last year, which led many to assume the same fate would befall its Movies & TV service.
However, since the death of Windows 10 mobile in October, Microsoft has seen fit to bring over some popular apps like Edge and Windows Launcher to iOS and Android, and it looks as if the company counts Movies & TV in that select list.
That said, sources told Windows Central not to expect the iOS and Android version of Movies & TV anytime soon, since the app is still a work in progress.