Instagram Expands Shopping to Stories - MacRumors
Skip to Content

Instagram Expands Shopping to Stories

by

Instagram today announced that it is expanding its shopping feature beyond the news feed to Instagram Stories.

When viewing Instagram Stories from brands, stickers with a shopping bag icon can be tapped and will provide more details about the product along with purchase options.

instagramshopping
Instagram has previously allowed users to view product information and make purchases through brand posts in the main news feed.

Instagram says that the new Stories shopping feature is available to a select number of brands that include Adidas, Aritzia, and Louis Vuitton, with support set to expand to additional brands in the near future.

Tag: Instagram

Top Rated Comments

OldSchoolMacGuy Avatar
OldSchoolMacGuy
103 months ago
Nice to see this expansion. Now if only they'd open it to everyone instead of just the couple supported brands and sales platforms.
Score: 2 Votes (Like | Disagree)
Read All Comments

Popular Stories

Instagram Feature 2

Instagram Now Lets You Edit Comments for Up to 15 Minutes

Thursday April 9, 2026 1:31 pm PDT by
Instagram today implemented a small but useful change, allowing Instagram users to edit their comments for up to 15 minutes after writing the initial comment. The Meta-owned social media site has long supported editing an Instagram post, but comments have never been able to be updated to correct typos. Editing a comment can be done by tapping on the new "Edit" option that is displayed after...
Read Full Article • 23 comments
macworld iphone 18 pro colors

iPhone 18 Pro's Four Rumored Colors Revealed, Including 'Dark Cherry'

Friday April 17, 2026 3:50 am PDT by
A source said to be familiar with Apple's supply chain today revealed the color options Apple is planning for the iPhone 18 Pro, iPhone 18 Pro Max, and the upcoming foldable iPhone. Image via Macworld. The information comes from Macworld, which says the signature new color for this year's Pro models will be Dark Cherry, a deep wine-like red. While other sources had previously reported on a...
Read Full Article • 106 comments
ipad mini 7 feature red and blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday April 15, 2026 8:15 am PDT by
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...
Read Full Article • 80 comments