Apple has developed its own augmented reality-enabled measuring app called "Measure." The iOS app uses ARKit 2 to measure objects, get automatic measurements of things like photos and tables, and more.

f1528132870
Numerous measurement apps have been available on the iOS App Store since Apple launched ARKit last year, and now Apple will have its own alternative on the App Store for users. In a demo during WWDC, Craig Federighi showed off easily measuring a box with Measure, and then snapped a quick photo which gave him precise measurements of an object.

Measure is a new app in iOS 12, which uses AR to quickly gauge the size of real-world objects similar to a tape measure. The new app automatically provides the dimensions of objects like picture frames, posters and signs, and can also show diagonal measurements, compute area and allow users to take a photo and share it with accurate dimensions right from their iPhone or iPad.

There's no word about a launch date for Measure, though it will likely be released alongside iOS 12 this fall.

Top Rated Comments

alwaysbeincontact Avatar
97 months ago
Neat!
Score: 3 Votes (Like | Disagree)
filmantopia Avatar
97 months ago
If Apple has the confidence to release it as their own app, it's got to be pretty useful and more than just a parlor trick.
Score: 1 Votes (Like | Disagree)
omihek Avatar
97 months ago
I realize you are kidding... but developers don't find this funny. Saying it's different because it uses a new version of development software is a slap in the face of the people who innovated while working with less developed tools. Of course Apple knew this solution was already developed. They reviewed and approved it. They took 30% of the revenue it produced. It's MenuBarClock all over again.
And an app that measures things is such an original and out-of-this-world idea that Apple never could have thought of it themselves, right?

Just because Apple didn't create every single possible app before releasing the iPhone doesn't mean they shouldn't be allowed to continue making new apps.
Score: 1 Votes (Like | Disagree)
FierceCorgi Avatar
97 months ago
Not available in beta 1 (at least on an iPhone 6).
ARKit isn't supported on iPhone 6. It requires an A9 processor which was introduced on iPhone 6s.
Score: 1 Votes (Like | Disagree)
koruki Avatar
97 months ago
Not available in beta 1 (at least on an iPhone 6).
really stretching the definition of stolen... there is already free measure apps on the app store
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
apple one  cpqesecbv342 upscaled feature

Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]

Monday November 3, 2025 3:22 pm PST by
Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful Apple One logo available. The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in Apple One Premium. Apple One is...