Apple Creates 'Measure', an Augmented-Reality Measuring Tape App - MacRumors
Skip to Content

Apple Creates 'Measure', an Augmented-Reality Measuring Tape App

by

Apple has developed its own augmented reality-enabled measuring app called "Measure." The iOS app uses ARKit 2 to measure objects, get automatic measurements of things like photos and tables, and more.

f1528132870
Numerous measurement apps have been available on the iOS App Store since Apple launched ARKit last year, and now Apple will have its own alternative on the App Store for users. In a demo during WWDC, Craig Federighi showed off easily measuring a box with Measure, and then snapped a quick photo which gave him precise measurements of an object.

Measure is a new app in iOS 12, which uses AR to quickly gauge the size of real-world objects similar to a tape measure. The new app automatically provides the dimensions of objects like picture frames, posters and signs, and can also show diagonal measurements, compute area and allow users to take a photo and share it with accurate dimensions right from their iPhone or iPad.

There's no word about a launch date for Measure, though it will likely be released alongside iOS 12 this fall.

Top Rated Comments

alwaysbeincontact Avatar
107 months ago
Neat!
Score: 3 Votes (Like | Disagree)
106 months ago
I realize you are kidding... but developers don't find this funny. Saying it's different because it uses a new version of development software is a slap in the face of the people who innovated while working with less developed tools. Of course Apple knew this solution was already developed. They reviewed and approved it. They took 30% of the revenue it produced. It's MenuBarClock all over again.
And an app that measures things is such an original and out-of-this-world idea that Apple never could have thought of it themselves, right?

Just because Apple didn't create every single possible app before releasing the iPhone doesn't mean they shouldn't be allowed to continue making new apps.
Score: 1 Votes (Like | Disagree)
107 months ago
Not available in beta 1 (at least on an iPhone 6).
ARKit isn't supported on iPhone 6. It requires an A9 processor which was introduced on iPhone 6s.
Score: 1 Votes (Like | Disagree)
koruki Avatar
107 months ago
Not available in beta 1 (at least on an iPhone 6).
really stretching the definition of stolen... there is already free measure apps on the app store
Score: 1 Votes (Like | Disagree)
filmantopia Avatar
107 months ago
If Apple has the confidence to release it as their own app, it's got to be pretty useful and more than just a parlor trick.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Next Month With These 12 New Features

Thursday August 6, 2026 7:03 am PDT by
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a...
Everything Apple Is Expected to Announce in September Feature

Everything Apple Is Expected to Announce in September

Tuesday August 4, 2026 3:10 pm PDT by
Apple is going to announce at least five new devices next month at its annual iPhone-centric event, though it's possible we'll also get devices that were waiting on Siri AI. Here's what's coming. iPhone 18 Pro Rumors suggest the iPhone 18 Pro is going to look a lot like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting a new Wide camera with a variable aperture for more...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Sunday August 2, 2026 7:32 pm PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...