Apple Creates 'Measure', an Augmented-Reality Measuring Tape App - MacRumors
Skip to Content

Apple Creates 'Measure', an Augmented-Reality Measuring Tape App

by

Apple has developed its own augmented reality-enabled measuring app called "Measure." The iOS app uses ARKit 2 to measure objects, get automatic measurements of things like photos and tables, and more.

f1528132870
Numerous measurement apps have been available on the iOS App Store since Apple launched ARKit last year, and now Apple will have its own alternative on the App Store for users. In a demo during WWDC, Craig Federighi showed off easily measuring a box with Measure, and then snapped a quick photo which gave him precise measurements of an object.

Measure is a new app in iOS 12, which uses AR to quickly gauge the size of real-world objects similar to a tape measure. The new app automatically provides the dimensions of objects like picture frames, posters and signs, and can also show diagonal measurements, compute area and allow users to take a photo and share it with accurate dimensions right from their iPhone or iPad.

There's no word about a launch date for Measure, though it will likely be released alongside iOS 12 this fall.

Top Rated Comments

alwaysbeincontact Avatar
104 months ago
Neat!
Score: 3 Votes (Like | Disagree)
103 months ago
I realize you are kidding... but developers don't find this funny. Saying it's different because it uses a new version of development software is a slap in the face of the people who innovated while working with less developed tools. Of course Apple knew this solution was already developed. They reviewed and approved it. They took 30% of the revenue it produced. It's MenuBarClock all over again.
And an app that measures things is such an original and out-of-this-world idea that Apple never could have thought of it themselves, right?

Just because Apple didn't create every single possible app before releasing the iPhone doesn't mean they shouldn't be allowed to continue making new apps.
Score: 1 Votes (Like | Disagree)
104 months ago
Not available in beta 1 (at least on an iPhone 6).
ARKit isn't supported on iPhone 6. It requires an A9 processor which was introduced on iPhone 6s.
Score: 1 Votes (Like | Disagree)
koruki Avatar
104 months ago
Not available in beta 1 (at least on an iPhone 6).
really stretching the definition of stolen... there is already free measure apps on the app store
Score: 1 Votes (Like | Disagree)
filmantopia Avatar
104 months ago
If Apple has the confidence to release it as their own app, it's got to be pretty useful and more than just a parlor trick.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.5 Features: Everything New in iOS 26.5

Monday May 11, 2026 5:09 pm PDT by
Apple released iOS 26.5 after a few months of beta testing, and while it doesn't have the Siri features we were hoping for since those are being held until iOS 27, there are a handful of useful changes worth knowing about. Subscribe to the MacRumors YouTube channel for more videos. End-to-End Encryption for RCS Support for end-to-end encryption (E2EE) for RCS messages between iPhone and...
Dynamic Island iPhone 18 Pro Feature

11 Reasons to Wait for the iPhone 18 Pro

Monday May 11, 2026 9:01 am PDT by
We're only four months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro May Have 'Aggressive' Starting Price Despite RAM Crisis

Tuesday May 12, 2026 6:53 am PDT by
While the ongoing RAM chip shortage is leading some Android smartphone makers to increase prices, one analyst believes that Apple will take advantage of the situation with the upcoming iPhone 18 Pro and iPhone 18 Pro Max. In a research note with GF Securities today, analyst Jeff Pu said he expects Apple to outperform in the smartphone market by having an "aggressive pricing strategy" for the ...