New Zealand Commerce Commission Warns Apple About Misleading Consumers - MacRumors
Skip to Content

New Zealand Commerce Commission Warns Apple About Misleading Consumers

by

The New Zealand Commerce Commission today sent a warning to Apple over concerns that the company misled customers about their replacement rights under the Consumer Guarantees Act and Fair Trading Act, reports the New Zealand Herald.

According to the commission, Apple may have violated New Zealand consumer law by telling customers its products have a two year warranty and also referring customers who purchase non-Apple branded products from Apple to the manufacturer for warranty issues.

ipadwatchiphone
From an eight-page statement released by the Commerce Commission:

We consider that Apple is likely to be misleading consumers by trying to exclude its liability for non-Apple branded products. If this behaviour is continuing, we recommend you take immediate action to address our concerns and seek legal advice about complying with the Fair Trading Act."

The New Zealand Herald says the Commerce Commission began an investigation into Apple's practices in April 2016 after receiving complaints from consumers who sought repairs from Apple but were told that their products were covered by consumer law for just two years.

Under the Consumer Guarantees Act, there is no set two-year period after which it expires, with the act instead outlining a set of requirements for consumer devices regarding build quality (products must be free from defects).

According to Commissioner Anna Rawlings, businesses should not base warranty decisions in New Zealand "solely on how long a consumer has owned a product." Instead, the "reasonable lifespan" depends "very much on what that product is" and each fault must be assessed "on its own merits."

During the investigation, the commission also said that Apple is "likely to have misled" consumers by excluding liability for non-Apple products. Apple is responsible, says the commission, for "compliance with consumer guarantees applying to all products it sells, even if it is not the manufacturer."

There were also some issues discovered around the availability of spare parts and repairs after one New Zealand customer was told he could have a maximum of four replacements for a faulty product.

The commission says Apple made voluntary changes to address some of the concerns that were raised, including making it clear to Apple employees in New Zealand that consumer law rights are not bound by a set time period. The commission believes Apple will consider and fix the other issues that were raised during the investigation.

Top Rated Comments

109 months ago
So the law several vague statements instead of an objective time frame? That's crazy pants.

Pass a law for a longer warranty period fine, but an 'it all depends' regulation helps neither the consumer nor the manufacturer.

Is there a strong attorney lobby in New Zealand?
No because you don't need a lawyer. If the claim is under something like NZ$15,000 you take it the small claims court where lawyers are not allowed.

The Consumer Guarantees Act allows for variable time frames because no one expects a 5 year life from a cheap piece of Chinese junk bought for $150, but they can expect that from Apple "premium" marketed products.

And this applies to spares too, so it is NOT reasonable for a spare mother board to cost more than the computer in 3 years time. I have used the CGA to get a MacBook repaired when the mother board died at 3 1/2 years, a GPS unit that lost all its data at 18 months old, a camera that was 2 days outside of its 12 month warranty, and have helped others make successful claims. The CGA applies to workmanship too, one claim I helped with was with a Harley Davidson where they rebuilt the motor but failed to replace the oil filter and wash the sump out properly, the end user had it seize on them after about 200km, they got the price of having it rebuilt professionally.

Legislation like the CGA show the the government is working for the PEOPLE, the ones who elected them, and not for the corporations..
[doublepost=1527642159][/doublepost]
This is a bit confusing to me so let me see if I get this right:

If I buy a MacBook Pro and, say, a third-party hard drive (let's say LaCie) from the Apple Store. Then the hard drive stops working at no fault of my own. Does that mean Apple isn't allowed to refer the customer to LaCie's customer support? Becuase based off of how I understood the article, this is where my conclusion leads to. I'd be happy if someone were to clarify this for me.
Correct, the FIRST port of call is always the place you bought it from. The end consumer has no obligation to go any further back down the supply chain.
IF the shop you bought it from no longer exists, then you can go back along the supply chain with the same right.

You don't even need to be the original owner. So long as there is no unreasonable damage (ie it has been opened beyond what is reasonable , or dropped, etc) then the act still applies. You can reasonably expect for example a refrigerator to last 10+ years.
Score: 13 Votes (Like | Disagree)
Nermal Avatar
109 months ago
So they have no specific time period for how long the warranty has to last, just vauge language, and they are responsible for warranty on third party products sold in their stores? That just seems ridiculous.
Consider situations like the infamous 2011 MacBook Pros with the faulty video chips. It's a well-known problem and if it was to occur on my machine today then it'd be treated as a manufacturing defect and would not be related to my handling of the machine. It's reasonable to expect that it'd be covered under the CGA.

As for warranty on third-party products, I don't see why that's ridiculous. If you sell a product then you're responsible for its quality. Don't sell flaky junk if you don't want to support it.
Score: 12 Votes (Like | Disagree)
109 months ago
Thanks guys, enjoyed my popcorn. US citizens in shock and surprise that a government they elect might actually work in their interest.
Score: 11 Votes (Like | Disagree)
109 months ago
Kiwi>Apple
Score: 11 Votes (Like | Disagree)
109 months ago
Sounds very similar to Australian law. Apple got in strife a few years ago, and now state that the warranty is at least two years on all their products. They also got rapped over the knuckles for third party products too.

Looks like a Apple didn’t learn their lesson, that even though the US Govt loves to screw over their constituents in favour of giant corporations, that doesn’t happen everywhere.
[doublepost=1527644267][/doublepost]
So they have no specific time period for how long the warranty has to last, just vauge language, and they are responsible for warranty on third party products sold in their stores? That just seems ridiculous.
The products should last for a reasonable period of time. For example, an expensive iPhone should last much longer than a junky Chinese Android. If you say your product is premium, the law makes you put your money where your mouth is.

Popcorn please while I watch all the US citizens handwringing.
Score: 9 Votes (Like | Disagree)
109 months ago
I love the outrage here! I was born in the USA but moved to NZ 13 years ago. I understand both places very well. The NZ system works just fine thanks!
Score: 8 Votes (Like | Disagree)

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Smart Home Hub to Feature iMac G4-Style Design

Wednesday September 30, 2026 4:36 am PDT by
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
HomePod minis on gradient feature 1 1

Three New Apple Smart Home Products Coming on October 13

Wednesday September 30, 2026 4:04 am PDT by
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...
iphone duo colors

Apple Shares Photos Shot on iPhone Duo

Thursday October 1, 2026 1:37 pm PDT by
Apple on Instagram today shared a curated gallery of six photos shot on the iPhone Duo. The photos were shot by American photographers Jake Michaels and Jason Nocito, as part of a project commissioned by Apple. iPhone Duo is equipped with four cameras:A rear 48-megapixel Fusion Main camera A rear 48-megapixel Ultra Wide camera A front 12-megapixel Center Stage camera in the outer display A...
Latest Stories
Apple Says iPhone 18 Pro Max Users With AT&T Cellular Issue Need to Have Device Replaced
Apple Says iPhone 18 Pro Max Users With AT&T Cellular Issue Need to Have Device Replaced
8 hours ago
Apple Announces 'Full Disk Access' Changes on macOS Due to AI Agents
Apple Announces 'Full Disk Access' Changes on macOS Due to AI Agents
15 hours ago
AT&T and Apple Just Took Steps Toward Fixing iPhone 18 Pro Max Issue
AT&T and Apple Just Took Steps Toward Fixing iPhone 18 Pro Max Issue
15 hours ago
AT&T on iPhone 18 Pro Max Issues: 'We Are Working With Apple'
AT&T on iPhone 18 Pro Max Issues: 'We Are Working With Apple'
19 hours ago
Upgrading From an Older Apple Watch? Here's How the New Features Stack Up
Upgrading From an Older Apple Watch? Here's How the New Features Stack Up
20 hours ago
Beats 360 Cushion Kits and Apple Accessories See Early Prime Day Price Drops
Beats 360 Cushion Kits and Apple Accessories See Early Prime Day Price Drops
20 hours ago
Apple Store in UK Reopening on iPhone Duo Launch Day
Apple Store in UK Reopening on iPhone Duo Launch Day
21 hours ago
AT&T Acknowledges iPhone 18 Pro Max Issues: Update 'Immediately'
AT&T Acknowledges iPhone 18 Pro Max Issues: Update 'Immediately'
1 day ago
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
2 days ago
Apple Shares Photos Shot on iPhone Duo
Apple Shares Photos Shot on iPhone Duo
2 days ago
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
2 days ago
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
2 days ago
Apple TV Just Updated Its Selection of 'Bonus' Movies
Apple TV Just Updated Its Selection of 'Bonus' Movies
2 days ago
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
2 days ago
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
2 days ago
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
2 days ago
Apple's All-New Home Hub Rumored to Launch in These Four Colors
Apple's All-New Home Hub Rumored to Launch in These Four Colors
2 days ago
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
2 days ago
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
2 days ago
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
2 days ago
Apple TV Still Down for Some Users Following Apple Services Outage
Apple TV Still Down for Some Users Following Apple Services Outage
2 days ago
Microsoft 365 Work Accounts May Stop Syncing in Apple Mail
Microsoft 365 Work Accounts May Stop Syncing in Apple Mail
23 hours ago
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
2 days ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
3 days ago
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
3 days ago
Apple Event on October 13?
Apple Event on October 13?
3 days ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
3 days ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
3 days ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
3 days ago
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
3 days ago