Apple Watch Dominates Cellular-Enabled Smartwatch Market

Apple Watch Series 3 models with LTE have dominated the cellular-enabled smartwatch market since they were released last September.

Specifically, the Apple Watch accounted for an estimated 59 percent of the worldwide cellular-enabled smartwatch market in the first quarter of 2018, according to data shared by research firm Canalys today.

apple watch series 3
Canalys senior analyst Jason Low says the cellular capabilities have been key to the success of the Apple Watch Series 3 lineup:

Key to Apple's success with its latest Apple Watch Series 3 is the number of LTE-enabled watches it has been able to push into the hands of consumers. Operators welcome the additional revenue from device sales and the added subscription revenue for data on the Apple Watch, and the list of operators that sell the LTE Apple Watch worldwide is increasing each month.

Low added that Apple has taken advantage of a lack of high-end competition in the cellular-enabled smartwatch market:

While the Apple ecosystem has a strong LTE watch offering, the lack of a similar product in the Android ecosystem is glaring. If Google decides to pursue the opportunity with a rumored Pixel Watch, it would jump-start much needed competition in this space.

There are a handful of Wear OS smartwatches with LTE available, such as the LG Watch Sport, LG Watch Urbane, and Huawei Watch 2, but third-party app support and software updates are lackluster compared to the Apple Watch.

Canalys estimates that Apple Watch shipments totaled 3.8 million units in the quarter, including non-cellular models, making it the world's most popular wearable, even though several other competitors in the top five sell a wide range of comparatively inexpensive fitness trackers and activity bands.

canalys apple watch q1 calendar 2018
Chinese company Xiaomi, for example, shipped an estimated 3.7 million wearables in the quarter, but Canalys notes that more than 90 percent of those shipments were Mi Bands, priced as low as $20 to $25 in the United States.

Apple Watch pricing starts at $249 for Series 1 models, while Series 3 models with LTE retail for $399 and up, in the United States.

Apple doesn't break out Apple Watch sales as it does with iPhones, iPads, and Macs. Instead, it groups the watch under its "Other Products" category, alongside the Apple TV, AirPods, Beats, iPod, HomePod, and accessories. Canalys and other research firms look for clues in Apple's earnings reports to estimate shipments.

Apple CEO Tim Cook did vaguely reveal that Apple Watch revenue reached a new record in the first quarter of 2018:

Apple Watch had another great quarter with revenue growing by strong double-digits year-over-year to a new March quarter record. Millions of customers are using Apple Watch to help them stay active, healthy, and connected, and they have made it a top-selling watch in the world.

Apple Watches have grown so popular that, in the final three months of 2017, worldwide shipments outpaced all Swiss watch brands combined for the first time, according to IDC senior research director Francisco Jeronimo.‏

Related Roundup: Apple Watch Series 6
Tag: Canalys
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

npmacuser5 Avatar
36 months ago
My watch is LTE, but I don't use that feature. I got it because the SS version does not have a non LTE version. The monthly fee they charge here in the US is too ridiculous.
Apple Watch LTE will still work for emergency calls without a phone plan. Nice bonus.
Score: 8 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
36 months ago
I hope Apple removes the stupid red dot when they redesign this autumn. I'm finally ready to upgrade my Series 0!
A lot of people want something that allows others to know what they have. There's a reason people pay big money for the emblems on their cars.

Here are some stickers if you really hate it.
https://www.amazon.com/CoverCrown-Digital-Premium-Cellular-Aluminum/dp/B076DKTR1K
Score: 7 Votes (Like | Disagree)
macduke Avatar
36 months ago
I hope Apple removes the stupid red dot when they redesign this autumn. I'm finally ready to upgrade my Series 0!
Score: 6 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
36 months ago
To be fair, there are few other players. Most people asked to name cellular enabled smartwatches will struggle to name more than just the Apple Watch.
Score: 5 Votes (Like | Disagree)
seatton Avatar
36 months ago
My watch is LTE, but I don't use that feature. I got it because the SS version does not have a non LTE version. The monthly fee they charge here in the US is too ridiculous.
Score: 5 Votes (Like | Disagree)
LordVic Avatar
36 months ago
To be fair, there are few other players. Most people asked to name cellular enabled smartwatches will struggle to name more than just the Apple Watch.
that was my first reaction.. "wait.. there are other guys out there making cellular enabled wearables?" There really aren't a lot. I think MOST of us are more than content with having it an extension of our smartphone when we're out, and WiFi enabled when we have access.

Also in confusion. How does this article get any of the values it claims to have? "We don't know the breakdown of Apple's device sales since Apple won't give us a breakdown, but we believe Apple's Cell based is the best selling cell based watch!"

it's literally pulling a claim out of it's rear-end. I don't doubt the claim as nobody seems to be playing in the Cell enabled watch space except for one or two players... But the claim's logic is dubious.
Score: 4 Votes (Like | Disagree)

Top Stories

apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...
rosetta 2

Rosetta May Be Removed From M1 Macs in Some Regions on macOS 11.3

Tuesday March 2, 2021 5:20 pm PST by
Installing the upcoming macOS 11.3 software update on an M1 Mac may result in Rosetta 2 being removed in one or more regions around the world. In the third beta of macOS 11.3 seeded to developers for testing today, MacRumors contributor Steve Moser uncovered new strings in the beta's code indicating that "Rosetta will be removed upon installing this update." Another new string reads "Rosetta ...
iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
magsafe charging brick feature

Prosser: iPhone 12 MagSafe Battery Pack to Feature Reverse Charging

Monday March 1, 2021 1:18 pm PST by
Apple is working on MagSafe-compatible battery packs that will be compatible with the iPhone 12 models, and leaker Jon Prosser today said on the Genius Bar podcast that one version of the battery pack will feature "reverse charging." According to Prosser, Apple is working on two versions of the battery packs, one that's a standard version and one that's a premium version with reverse...
Screen Shot 2021 03 03 at 11

MagSafe Charging Port for iPhone Appears in Apple Patent

Wednesday March 3, 2021 1:30 am PST by
In a newly granted patent, Apple envisions a type of connectivity port using an iteration of its magnetic MagSafe charger to charge an iPhone, potentially paving the way for a future without Lightning. Submitted to the United States Patent and Trademark Office on Tuesday (via Patently Apple), the patent outlines a three-pinned MagSafe charger, similar to the ones found in older MacBook...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
iPad mini pro feature

Sketchy Rumor Claims 'iPad Mini Pro' Launching in Second Half of 2021

Wednesday March 3, 2021 3:04 am PST by
Apple is expected to launch a sixth-generation iPad mini in the first half of 2021, possibly as soon as this March, based on long-standing rumors. However, a new rumor out of Asia that has gained traction in the last 24 hours suggests an "iPad mini Pro" will arrive in the second half of this year. According to a post on Korean blog Naver, whose rumor track record is unknown, the device...
apple pencil 3 leak

New Apple Pencil Allegedly Leaks With Glossy Finish and Redesigned Tip

Wednesday March 3, 2021 6:17 am PST by
Images supposedly depicting a third-generation Apple Pencil have been shared on Twitter by the leaker known as "Mr. White." The purported new Apple Pencil appears to share a very similar design to the current, second-generation Apple Pencil, which is shorter than the previous version and charges inductively on the side of an iPad. The updated Apple Pencil appears to have a glossy...
apple watch ecg wrist

Apple Watch ECG Feature Gets Approved in Australia

Wednesday March 3, 2021 2:07 am PST by
The Australian government has approved ECG functionality on the Apple Watch, giving Apple the all-clear to launch the feature for Apple Watch users in the country, according to a regulatory document first spotted by The 8-Bit. Earlier last month, the Apple Watch's irregular heart rhythm notification received approval in Australia, although ECG did not. Irregular heart rhythm is a feature...