New $10 YouTube Music Service to Launch Next Week, Replacing Google Play Music

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Google is launching YouTube Music next week, shortly followed by YouTube Premium – a revamped version of its ad-free YouTube Red subscription service with a renewed focus on original programming. Announced on Wednesday in a blog post, the shake-up in services represents a splitting of the original YouTube Red subscription model, which gave users both ad-free music streaming and access to original video content for $10 a month.


The new YouTube Music-only service will also cost $10 a month and replaces Google Play Music – existing subscribers will be migrated automatically (that includes non-paying users who have purchased music via Google Play or used the service to upload tracks and playlists). The rebranded service includes personalized playlists, intelligent search, support for background playback and music downloads for offline listening.

The streaming service will also remove ads from music videos, but not the rest of YouTube. An ad-supported version of YouTube Music will be available for free. As part of the launch, Google is promising a "reimagined" mobile app and desktop player that's "designed for music".

YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else - all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.


YouTube Premium, meanwhile, will cost $12 a month, and includes all the benefits of YouTube Music plus access to original shows as well as ad-free viewing for all of YouTube. The extra $2 over the original YouTube Red subscription will pave the way for more YouTube Originals from around the globe, featuring comedies, dramas, reality series, and action adventure shows from the U.K., Germany, France, Mexico, and more. Existing YouTube Red members will continue to pay the current price for YouTube Premium, however.


YouTube Music and launches on Tuesday, May 22 in the United States, Australia, New Zealand, Mexico and South Korea, rolling out to more countries in the following weeks. They will include Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.

YouTube Premium will roll out "soon" in the United States, Australia, New Zealand, Mexico, and South Korea, later followed by Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.

Top Rated Comments

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28 months ago
As a Google Play Music subscriber, would love it if Google actually informed me what the hell is going on, not MacRumors!!
Score: 13 Votes (Like | Disagree)
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28 months ago
Does Google ever know what they want?
Why would anyone sign up for this as I am sure it will be replaced by something else within a year anyway.
Score: 11 Votes (Like | Disagree)
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28 months ago

I get all that for free anyway and have done for years.

That’s cool, so what do you do to support your favourite artists?
Score: 8 Votes (Like | Disagree)
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28 months ago
Can I just remove ads from normal videos for like $5/month? I don't care about your music or original programming Google.
Score: 6 Votes (Like | Disagree)
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28 months ago
For those asking, I am on a Google Play Music Family Plan just did a chat with Google Play Music support. According to them, nothing changes for current subs. You will pay the same amount and still get Red (soon to be Premium), and also access to YouTube Music. I have seen others on Reddit report the same results from support chat. So it seems at least for now we are grandfathered in.
Score: 4 Votes (Like | Disagree)
Avatar
28 months ago


I wonder how long Apple will keep supporting the iTunes Match service that is also included with Apple Music? I believe Amazon has recently dumped their music upload cloud storage offering. It's probably not cheap to run, and licensing fees are paid for matching user uploads with already stored tracks.

The difference with iTunes Match is that Apple just checks out music already on their servers (at least 80% of the time).

Google Play and Amazon has to host everyone's music. So there could be 1 million mp3s of "Louie Louie" on their servers, with Apple, just one.

I still think Eddy Cue and his band of morons will think of a way to kill it.

Oh, and hey YouTube, how about a $5 tier for ad free and make me watch ads on your premium content, because I don't care about your premium content!
I don't go to YouTube to see Logan Paul jumping on a trampoline and pay $12 a month.
Score: 3 Votes (Like | Disagree)

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