iPhone X Remained World's Most Popular Smartphone Last Quarter Despite Concerns About Poor Sales

iPhone X was the world's most popular smartphone for the second consecutive quarter, according to research firm Strategy Analytics.

iphone x silver
Strategy Analytics estimates that iPhone X shipments totaled 16 million units in the first three months of 2018, making it the best-selling smartphone model during that period, as it was during the final three months of 2017.

"For the second quarter running, the iPhone X remains the world's most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device," said Juha Winter, a senior analyst at Strategy Analytics.

strategy analytics smartphones q1 2018

Source: Strategy Analytics

The findings contradict a flurry of reports that variously referred to the iPhone X as a failure, disappointment, and flop. Multiple publications said the iPhone X did not live up to the hype due to poor or dull sales.

Much of the doom and gloom centered around Apple suppliers like AMS and TSMC warning about weaker smartphone demand. Apple CEO Tim Cook has dismissed those kind of reports in the past, noting that the company's supply chain is very complex, and that conclusions shouldn't be drawn from singular data points.

Cook in 2013:

Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant to our business. The supply chain is very complex and we have multiple sources for things. Yields can vary, supplier performance can vary. There is an inordinate long list of things that can make any single data point not a great proxy for what is going on.

In reality, Apple accounted for the top four best-selling smartphones worldwide last quarter. iPhone 8 and iPhone 8 Plus were the second and third most popular, with an estimated 12.5 million and 8.3 million shipments respectively, while the iPhone 7 took fourth place with around 5.6 million shipments.

The research lines up with Cook's recent revelation that "customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter." He added that the iPhone X is a "Super Bowl winner," even if "you want them to win with a few more points."

Apple on Tuesday reported that it sold 52.2 million iPhones last quarter, but it doesn't break out the sales on a model-by-model basis. However, the average selling price of an iPhone was $728 in the quarter, up from $655 in the year-ago quarter, suggesting the higher-priced iPhone X did sell relatively well.

Chinese smartphone maker Xiaomi's budget Redmi 5A was the sole Android smartphone to crack the top five on the best-selling list, with an estimated 5.4 million shipments last quarter. Samsung's new Galaxy S9 Plus, launched in the final month of the quarter, ranked sixth with an estimated 5.3 million shipments.

iPhone X may not have lived up to the hype of some overblown Wall Street expectations, but in the end, the device was a key contributor to Apple's record-breaking revenue in the first half of its 2018 fiscal year.

Related Forum: iPhone

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...

Top Rated Comments

Swampthing Avatar
94 months ago
Bestselling phone doesn't necessarily equate to best phone. There is an element of herd mentality.
There’s also a herd mentality of a certain group of people who think it’s “cooler” to hate the thing that is most popular, regardless of quality.

Keep that in mind too.
Score: 39 Votes (Like | Disagree)
djcerla Avatar
94 months ago
Bestselling phone doesn't necessarily equate to best phone. There is an element of herd mentality.
The satisfaction rate for the X is something never seen before ('https://www.macrumors.com/2018/04/23/iphone-x-siri-survey-creative-strategies/') with a stunning 85% of "very satisfied" answers, so I guess for once the best phone is the best selling one.
Score: 25 Votes (Like | Disagree)
citysnaps Avatar
94 months ago
Bestselling phone doesn't necessarily equate to best phone. There is an element of herd mentality.
Sure it does. People vote with their wallets after carefully considering the value proposition and looking at other alternatives. Especially for a premium-priced device. You might want to consider not projecting your personal views and feelings, and how you make purchase decisions, onto millions of others.

The market has voted.
Score: 23 Votes (Like | Disagree)
NoNothing Avatar
94 months ago
Queue the doubters and people calling Tim a fibber. Simple because of some no nothing talking analyst heads got it wrong.
Score: 15 Votes (Like | Disagree)
djcerla Avatar
94 months ago
Here's a hot serving of delicious crow for many, many MR forum members.

In related news, AAPL is hitting a new all time high today.
Score: 14 Votes (Like | Disagree)
A MacBook lover Avatar
94 months ago
The satisfaction rate for the X is something never seen before ('https://www.macrumors.com/2018/04/23/iphone-x-siri-survey-creative-strategies/') with a stunning 85% of "very satisfied" answers, so I guess for once the best phone is the best selling one.
Make a great product, it will sell millions. Who knew.


My X is my favorite iPhone ever
Score: 12 Votes (Like | Disagree)