J. Cole Breaks Apple Music First-Day Streaming Record as Apple Plans Country Music Push in Nashville

by

Apple Music has been the focus of numerous record-breaking reports in recent weeks, and the latest comes from rapper J. Cole after he broke the service's record for most album streams in the first 24 hours in the United States. In total, subscribers streamed J. Cole's fifth album "KOD" 64.5 million times on Friday, April 20, surpassing Drake's "Views" -- the previous record holder -- by almost 1 million streams.

Apple reported the numbers to The Verge, also stating that seven of the top 10 most streamed songs in a 24-hour period on Apple Music are all from "KOD." In total, Apple Music represented 66 percent of first-day streams for "KOD" in the U.S. and 60 percent worldwide, edging out streaming competitors like Spotify in terms of streams for J. Cole's latest album.


Earlier in April, Cardi B broke Apple Music's record for most first-week streams by a female artist, surpassing 100 million streams. The rapper's numbers grew so rapidly after "Invasion of Privacy" launched that she beat Taylor Swift's streaming record, launching the album into Apple Music's fifth most-streamed album ever.

As Apple Music continues to grow, one analyst predicted that the service will keep up its progress and average 40 percent growth each year for the next three years. Apple Music currently sits at just over 40 million subscribers, so analyst Ben Schachter's prediction puts the streaming music service at over 100 million paid subscribers sometime in 2021. Given Apple Music's steady growth, that milestone could happen even sooner.

J. Cole's success with "KOD" follows Carl Chery's exit from Apple Music to Spotify. As head of hip-hop programming, Chery was instrumental in garnering success for Apple Music in the hip-hop/rap genres, helping to discover artists like Khalid, 6LACK, and Post Malone. At Spotify, Chery will reportedly work on the service's RapCaviar playlist and bolster Spotify's hip-hop presence in much the same way as he did for Apple Music.

In a separate report from Variety this morning, Apple is said to be gearing up for a bigger push into country music by moving Apple Music's Jay Liepis to Nashville. In the city, Liepis will lead a team "dedicated to being more involved with artists, managers, songwriters and the label community at large." Later in 2018, Apple will open an office in Nashville with the hopes of keeping "an eye on closer relations" with the country music industry, as well as other genres growing out of Nashville, including rock, pop, Christian/gospel, Americana, and hip-hop.

Top Rated Comments

(View all)
Avatar
33 months ago

I've coined a new word for Apple Music: Crapform. It's a platform where crap can thrive.

Just because you don’t like a particular music genre it’s crap? Ok.
Score: 9 Votes (Like | Disagree)
Avatar
33 months ago

I'd take drunkards doing karaoke at this point.

What thoughtful discourse
Score: 6 Votes (Like | Disagree)
Avatar
33 months ago
It's a great album that challenges rap culture to grow up a bit. If you like rap, you'll love it.
Score: 6 Votes (Like | Disagree)
Avatar
33 months ago
NC’s very own!
Score: 4 Votes (Like | Disagree)
Avatar
33 months ago
I've coined a new word for Apple Music: Crapform. It's a platform where crap can thrive.
Score: 4 Votes (Like | Disagree)
Avatar
33 months ago

It seems like there is a piece about new Apple Music record every other week, and they are mostly rap/hip-hop...

Have you looked at the music charts lately? It's almost all Hip-Hop. Hip hop his the new rock, as they say.
Score: 3 Votes (Like | Disagree)

Top Stories

First iPhone 12 Mini Hands-On Video Surfaces [Update: Video Pulled]

Wednesday October 28, 2020 1:21 pm PDT by
Apple's iPhone 12 mini and the iPhone 12 Pro Max aren't set to be available until November 13, but a Romanian YouTuber got his hands on the iPhone 12 mini and showed it off today, offering a size comparison between the iPhone 12 and the 12 mini along with going over some of the device's features. The iPhone 12 mini is identical to the iPhone 12 in design and functionality, but it has a...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...

Apple Releases First macOS Big Sur 11.0.1 Beta to Developers [Update: Public Beta Available]

Wednesday October 28, 2020 10:15 am PDT by
Apple today seeded a new macOS Big Sur 11.0.1 beta to developers for testing purposes, with the new beta replacing the existing macOS Big Sur 11 beta 10 update that was released two weeks ago. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be available through the Software Update mechanism in...

iPhone 12 Models Might Support Reverse Charging of Future Apple Accessories According to FCC Filing

Tuesday October 27, 2020 6:25 pm PDT by
iPhone 12 models could have an inactive wireless charging feature for accessories, according to an FCC filing discovered by VentureBeat's Jeremy Horwitz. In the filing, Apple said that 2020 iPhones support a wireless charging function that will seemingly be enabled for at least one future Apple accessory:In addition to being able to be charged by a desktop WPT charger (puck), 2020 iPhones...