Apple shared a new video on its YouTube channel today that shows off selfies taken with the iPhone X.

The 38-second video cycles through a collection of selfies taken by iPhone X owners using the smartphone's front-facing TrueDepth lens system and Portrait Lighting effects. The ad also includes poetry by Muhammad Ali.


Portrait Lighting has been the focus of a few recent Apple videos, including two ads that acted as tutorials for the feature. More recently, one from earlier in January explained how Portrait Lighting offers studio quality lighting effects without a studio, while showing off various examples.

Since the iPhone X launched in early November, Apple has posted videos focusing on many of the smartphone's new features, like Face ID and Animoji. Apple even embraced the phenomenon of Animoji Karaoke in one video, showcasing how iPhone X owners can use the animated characters to lip sync to popular songs and send the clips to friends and family in Messages.

Tag: Apple Ads

Top Rated Comments

TwoBytes Avatar
TwoBytes
104 months ago
They never look like this when I take photos. They must be using real studio lighting to sell fake studio lighting fx...
Score: 21 Votes (Like | Disagree)
itsmilo Avatar
itsmilo
104 months ago
How about some real life lighting?
Score: 11 Votes (Like | Disagree)
JM Avatar
JM
104 months ago
What a cool documentary highlighting the problem with our society: our fascination with self, and the technology that enables our....what?.... oh.... commercial for Apple.

Nevermind.
Score: 9 Votes (Like | Disagree)
hugo7 Avatar
hugo7
104 months ago
Not a very good ad, and there's more to the iPhone X than portrait selfies and animoji.

I wish Apple would do some (albeit shorter) follow ups to the "Meet iPhone X" ad which really showcased the device.
Score: 7 Votes (Like | Disagree)
69Mustang Avatar
69Mustang
104 months ago
They used a slashed face again in this one. See on the right.
These look horrible. I almost think Apple is doing on purpose. If they keep showing photos like this they will become common place and acceptable to the masses. Zac Hall from 9to5Mac uses a portrait shot for his twitter photo. It looks like someone used scissors to cut around his head and tape it to a black background.
[doublepost=1516567130][/doublepost]
Ooooooh, lookat me. I soooo pretty. I take my picture and look at it over and over. Tell myself how pretty i am and send to everyone so they can tell me how pretty i am. I soooo pretty. Thanks Apple, look I soooo pretty. Can i send you photo too, Apple. I take pretty picture of myself with your phone and you must want to see me too. Ooooh sooo pretty. Mwah, mwah, mwah. Luv-a-ly. Apple need to set up text line, like when facetime first came out so i can share all my pretty me photos with Apple employees in China. We love you Apple, you make such pretty, durable products for professionals, like me. Mwaaaaaaah!
Hmmm...okay. She swiped left didn't she?
Score: 6 Votes (Like | Disagree)
JackieTreehorn Avatar
JackieTreehorn
104 months ago
They never look like this when I take photos. They must be using real studio lighting to sell fake studio lighting fx...
I was thinking the exact same thing. I get very good portrait photos when I use the camera on the back. The front camera of my iPhone X....no way. And I do think I know a thing or two about cameras and pictures..
Score: 4 Votes (Like | Disagree)
Read All Comments

Popular Stories

apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Read Full Article • 191 comments
iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Read Full Article • 66 comments
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Read Full Article • 120 comments
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
Read Full Article • 150 comments
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
Read Full Article • 145 comments
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Read Full Article • 187 comments
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
Read Full Article • 182 comments
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...
Read Full Article • 72 comments