Apple CEO Tim Cook Discusses Overusing Technology in New Interview

cook heroApple this morning announced the expansion of its "Everyone Can Code" initiative to 70 educational institutions across Europe, and following the announcement, Apple CEO Tim Cook spoke at Harlow College in Essex, one of the schools that will adopt the new curriculum.

The Guardian shared several of Cook's comments, which covered overuse of technology and boundaries for children.

Cook said he believes there are concepts that can't be taught using technology, and in many courses, technology shouldn't dominate.

“I don’t believe in overuse [of technology]. I’m not a person that says we’ve achieved success if you’re using it all the time,” he said. “I don’t subscribe to that at all.”

Even in computer-aided courses, such as graphic design, technology should not dominate, he said.

“There are are still concepts that you want to talk about and understand. In a course on literature, do I think you should use technology a lot? Probably not.”

According to Cook, Apple cares about children out of the classroom, a topic that's notable as Apple investors recently urged Apple to do more to protect children from smartphone addiction.

Apple in early January said in a statement that it thinks deeply about how its products are used and the impact they have on people, including children. Apple takes its responsibility to protect children "very seriously," and has promised more robust parental controls for iOS devices in the future.

Though he does not have children of his own, Cook says in his own personal life, he "put some boundaries" on his nephew. "There here are some things that I won't allow; I don't want them on a social network," he said.

On the topic of learning to code, Cook spoke passionately, as he has done several times in the past. Learning to code, he says, is more important than learning a foreign language.

Cook said: "I think if you had to make a choice, it's more important to learn coding than a foreign language. I know people who disagree with me on that. But coding is a global language; it's the way you can converse with 7 billion people."

Cook's full commentary, which covers diversity, coding at an early age, and the importance of the press, can be read over at The Guardian.

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
terminal macos tahoe

Apple's Terminal App Gets Colorful Redesign in macOS Tahoe

Monday June 16, 2025 4:12 am PDT by
Apple's Terminal app is getting a visual refresh in macOS Tahoe, and it's the first notable design update since the command-line tool debuted. The updated Terminal will support 24-bit color and Powerline fonts, according to Apple's State of the Platforms presentation at WWDC25. The app will also adopt the new Liquid Glass aesthetic with redesigned themes that align with macOS 26's broader...

Top Rated Comments

radiology Avatar
97 months ago
Is it just me or did the headline got his message wrong?
Score: 38 Votes (Like | Disagree)
gregorynacu Avatar
97 months ago
Is it just me or did the headline got his message wrong?
Yup. The headline makes it sound as though he believes the exact opposite of what he believes. It’s taken out of its context, because in the context it is clear he thinks tech should not be used all of the time.
Score: 15 Votes (Like | Disagree)
JPack Avatar
97 months ago

Article Link: Apple CEO Tim Cook: I Don't Believe in Overuse of Technology ('https://www.macrumors.com/2018/01/19/apple-ceo-tim-cook-technology-overuse/')
... says the CEO of a multinational technology company, whose compensation is tied almost entirely to revenue and profit performance.

That's like asking an ExxonMobil exec whether he believes oil use is related to climate change.
Score: 15 Votes (Like | Disagree)
meaning-matters Avatar
97 months ago
Cook said: "I think if you had to make a choice, it's more important to learn coding than a foreign language. I know people who disagree with me on that. But coding is a global language; it's the way you can converse with 7 billion people."

I’ve been a software engineer/designer for 25+ years, travelled a lot, and speak 4 languages. Here are my issues:

* How much experience does he have with coding?
* How much experience does he have with living in another country, learning another language, and getting to know another culture?
* Coding is a shallow term and only addresses the most mundane aspect of creating software.
* Coding is a horrible term and does not do right to the complex task of creating software.
* Coding will disappear and will make place for higher level tasks that require a deep understanding of things. (Simpler tasks will be taken over by AI.)
* It's not explained how you can converse with 7 billion people when you know how to throw a few if and loop statements together. (Because that's the level that most people will be willing to reach.)
* People can't often converse using natural language, why would coding be better?
* There are many programming languages.
* ...

I find this an ignorant remark at best.
Score: 14 Votes (Like | Disagree)
J.C Avatar
97 months ago
Is it just me or did the headline got his message wrong?
Agreed. His opinion is clearly that overuse of technology *is* something he believes in and thinks should be avoided.
Score: 11 Votes (Like | Disagree)
pika2000 Avatar
97 months ago
Learning to code, he says, is more important than learning a foreign language.
Oh how mistaken he is. If I can repeat my young life, learning more foreign languages would be the top things I would do. Simply learning a language like Chinese can take you to far more places than knowing java/phyton. People do business using human language, not codes.
Score: 10 Votes (Like | Disagree)