Apple CEO Tim Cook Discusses Overusing Technology in New Interview

cook heroApple this morning announced the expansion of its "Everyone Can Code" initiative to 70 educational institutions across Europe, and following the announcement, Apple CEO Tim Cook spoke at Harlow College in Essex, one of the schools that will adopt the new curriculum.

The Guardian shared several of Cook's comments, which covered overuse of technology and boundaries for children.

Cook said he believes there are concepts that can't be taught using technology, and in many courses, technology shouldn't dominate.

“I don’t believe in overuse [of technology]. I’m not a person that says we’ve achieved success if you’re using it all the time,” he said. “I don’t subscribe to that at all.”

Even in computer-aided courses, such as graphic design, technology should not dominate, he said.

“There are are still concepts that you want to talk about and understand. In a course on literature, do I think you should use technology a lot? Probably not.”

According to Cook, Apple cares about children out of the classroom, a topic that's notable as Apple investors recently urged Apple to do more to protect children from smartphone addiction.

Apple in early January said in a statement that it thinks deeply about how its products are used and the impact they have on people, including children. Apple takes its responsibility to protect children "very seriously," and has promised more robust parental controls for iOS devices in the future.

Though he does not have children of his own, Cook says in his own personal life, he "put some boundaries" on his nephew. "There here are some things that I won't allow; I don't want them on a social network," he said.

On the topic of learning to code, Cook spoke passionately, as he has done several times in the past. Learning to code, he says, is more important than learning a foreign language.

Cook said: "I think if you had to make a choice, it's more important to learn coding than a foreign language. I know people who disagree with me on that. But coding is a global language; it's the way you can converse with 7 billion people."

Cook's full commentary, which covers diversity, coding at an early age, and the importance of the press, can be read over at The Guardian.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...

Top Rated Comments

radiology Avatar
95 months ago
Is it just me or did the headline got his message wrong?
Score: 38 Votes (Like | Disagree)
gregorynacu Avatar
95 months ago
Is it just me or did the headline got his message wrong?
Yup. The headline makes it sound as though he believes the exact opposite of what he believes. It’s taken out of its context, because in the context it is clear he thinks tech should not be used all of the time.
Score: 15 Votes (Like | Disagree)
JPack Avatar
95 months ago

Article Link: Apple CEO Tim Cook: I Don't Believe in Overuse of Technology ('https://www.macrumors.com/2018/01/19/apple-ceo-tim-cook-technology-overuse/')
... says the CEO of a multinational technology company, whose compensation is tied almost entirely to revenue and profit performance.

That's like asking an ExxonMobil exec whether he believes oil use is related to climate change.
Score: 15 Votes (Like | Disagree)
meaning-matters Avatar
95 months ago
Cook said: "I think if you had to make a choice, it's more important to learn coding than a foreign language. I know people who disagree with me on that. But coding is a global language; it's the way you can converse with 7 billion people."

I’ve been a software engineer/designer for 25+ years, travelled a lot, and speak 4 languages. Here are my issues:

* How much experience does he have with coding?
* How much experience does he have with living in another country, learning another language, and getting to know another culture?
* Coding is a shallow term and only addresses the most mundane aspect of creating software.
* Coding is a horrible term and does not do right to the complex task of creating software.
* Coding will disappear and will make place for higher level tasks that require a deep understanding of things. (Simpler tasks will be taken over by AI.)
* It's not explained how you can converse with 7 billion people when you know how to throw a few if and loop statements together. (Because that's the level that most people will be willing to reach.)
* People can't often converse using natural language, why would coding be better?
* There are many programming languages.
* ...

I find this an ignorant remark at best.
Score: 14 Votes (Like | Disagree)
J.C Avatar
95 months ago
Is it just me or did the headline got his message wrong?
Agreed. His opinion is clearly that overuse of technology *is* something he believes in and thinks should be avoided.
Score: 11 Votes (Like | Disagree)
pika2000 Avatar
95 months ago
Learning to code, he says, is more important than learning a foreign language.
Oh how mistaken he is. If I can repeat my young life, learning more foreign languages would be the top things I would do. Simply learning a language like Chinese can take you to far more places than knowing java/phyton. People do business using human language, not codes.
Score: 10 Votes (Like | Disagree)