Micro Center stores are currently offering the base model iMac Pro for $3,999, a significant $1,000 discount off Apple's regular price, and by far the lowest price we've ever seen for the powerful desktop workstation since it was released a month ago.
Micro Center says the deal is available at its retail stores only and not online. The official Apple Authorized Reseller has 25 locations across the United States, many of which appear to be open this Saturday and Sunday.
The best deal we had previously seen on the base model iMac Pro, which starts at $4,999 from Apple, was a $250 discount from Best Buy that dropped the price to $4,749.99 earlier this week, so this is an impressive sale.
Micro Center says the deal is limited to one per household, and supplies are likely extremely limited, so we recommend calling ahead if you are planning on visiting one of their stores. There's no indication when the sale ends, so act fast.
The base model iMac Pro is equipped with a 27-inch 5K display, 3.2GHz 8-core Intel Xeon W processor, 32GB of ECC RAM, 1TB SSD storage, Radeon Pro Vega 56 graphics with 8GB HBM2 memory, 10Gb Ethernet, and four Thunderbolt 3 ports.
(Thanks to Steve, Johnny, and other readers who tipped us!)
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time,...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.
Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...
The iMac Pro is just too expensive and overkill for typical, mainstream Apple customers. The professionals are not interested in the base configuration hence why the 20% discount this soon. Those guys are ordering more expensive custom spec ones. For those who can already afford a $5k machine, $10k is not a lot of money especially if they have high six figure salaries from pro work.