newappstorelogoStarting in early 2018, Apple users in Brazil will pay for purchases from the App Store, iTunes Store, and iBooks Store using the Brazilian real instead of the dollar. The Brazilian real will also be used for Apple Music subscriptions and iCloud storage charges.

Apple began notifying users about the change in emails that were sent out today. Once the currency change happens, all new purchases and subscriptions will be charged in reais rather than dollars.

Since the iTunes Store became available in Brazil in 2011, customers have been required to pay in dollars using an international credit or debit card payment.

At one point, the Brazilian government looked into Apple's payment scheme, leading to speculation at the time that Apple was using dollars instead of reais to avoid software taxes that would negatively impact developers.

(Thanks, João!)

Top Rated Comments

oraculo666 Avatar
107 months ago
Just a note: The plural of Real is Reais though. Not Reals.
Score: 5 Votes (Like | Disagree)
oraculo666 Avatar
107 months ago
Is the currency prone to large fluctuations against the dollar – either currently or historically?

If so, that may be an additional reason for the previous dollar pricing, so both devs and Apple can stabilise prices and know better what they get in revenue...?
Yes, it has been fluctuating but not as much as it did in the past. The main problem for Brazilian customers is that whenever buying something overseas with your credit card, you have to pay 6.38% taxes also. And that was the case until now. Let's see if the prices in Reais will be billed locally.
Score: 3 Votes (Like | Disagree)
thisisnotmyname Avatar
107 months ago
Is the currency prone to large fluctuations against the dollar – either currently or historically?

If so, that may be an additional reason for the previous dollar pricing, so both devs and Apple can stabilise prices and know better what they get in revenue...?
Brazil has experienced hyperinflation in the past but I believe that was decades ago and has been more stable since (although that may have occurred again at a more muted pace when BRIC countries fell out of fashion on the world stage).
Score: 2 Votes (Like | Disagree)
filipe.esposito Avatar
107 months ago
Apple has just confirmed the prices for Apple Music subscription in reais. It's very attractive.

Apple Music Student Plan: R$8,50 (U$2,58)
Apple Music Individual Plan: R$16,90 (U$5,14)
Apple Music Family Plan: R$24,90 (U$7,57)
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
maxresdefault

M5 Pro and M5 Max MacBook Pro Launch Imminent as Reseller Stock Dwindles

Tuesday February 3, 2026 12:12 pm PST by
New M5 Pro and M5 Max MacBook Pro models are slated to launch in the near future, according to information shared with MacRumors by an Apple Premium Reseller. Subscribe to the MacRumors YouTube channel for more videos. The third-party Apple retailer said that MacBook Pro stock is very low currently because there is an imminent new product introduction. Apple typically coordinates supply with...