AT&T this morning announced that its over-the-top streaming service DirecTV Now has surpassed the one million subscriber mark, with the milestone coming in just a little bit over a year since the service launched on November 30, 2016. DirecTV Now originally debuted only on iOS and Apple TV devices, and continues to promote the Apple TV in offers where new subscribers can pay for four months of service upfront ($140) and get an all-new 32GB Apple TV 4K ($180) for free.
In comparison, Sling TV is said to still sit at the top of the OTT streaming service bundle market with about 1.7 million subscribers as of Q3 2017. Around this time, Sling TV was followed by PlayStation Vue (455,000 subscribers), YouTube TV (325,000), Hulu with Live TV (150,000), and FuboTV (100,000), according to research firm Guggenheim Securities (via Variety). At the end of the same quarter this year, AT&T reported about 787,000 people had signed up for DirecTV Now, which has now grown to more than one million in just over two months.
"This milestone is an incredible testament to the thousands of hours many people spent working to bring this product online and continually improving it during the past year," said David Christopher, president, AT&T Entertainment Group. "We're thrilled so many customers have come to love DIRECTV NOW and can't wait to bring them a host of new features in 2018."
"To reach 1 million subscribers is an important benchmark for any OTT video service, but to go from zero to 1 million subscribers so quickly is quite an achievement," said Brett Sappington, senior director of Research, Parks Associates.
As it celebrates the milestone, AT&T also looked forward into the New Year and listed a few upcoming features coming to the service in 2018. According to the company, subscribers can expect the following features to be added to DirecTV Now sometime next year:
- A DVR in the cloud to record your shows and access virtually anywhere
- 4K Ultra High Definition (UHD) quality video
- Capacity for more than 35,000 titles on demand
- Individual profiles
- Adding an additional concurrent stream
One of the most-requested additions to DirecTV Now is a cloud-based DVR for recording and storing shows to watch later, and AT&T originally stated that the DVR would be launching in fall 2017. The DVR has been in beta for weeks now, so it appears that AT&T is still fine-tuning the experience ahead of the wide launch next year. It's not clear if all of the new features will debut at once, but besides the DVR subscribers can expect an overhauled user interface, 4K video, expanded on demand options, and more.