Chinese developers have earned more selling apps on Apple's iOS platform than devs from any other country, Apple CEO Tim Cook said on Sunday (via Bloomberg). His comments were made in a keynote speech given at China's annual state-run World Internet Conference, which aims to develop the digital economy, while operating under the rubric of respecting the right of sovereign nations to regulate and control public internet access.

Cook said developers on its iOS platform number 1.8 million in China, collectively earning a total of $16.9 billion, which is roughly a quarter of total global App Store earnings. Apple said earlier this year that the global developer community has earned over $70 billion since the App Store launched in 2008.

1512285651734094802

Tim Cook delivers a speech at the Fourth World Internet Conference (Photo: IC)

"The theme of this conference – developing a digital economy for openness and shared benefits – is a vision we at Apple share," Cook said. "We are proud to have worked alongside many of our partners in China to help build a community that will join a common future in cyberspace."

China's cyber regulation has stepped up in the last year, with new rules coming into force that require companies to store data locally and make data available for surveillance measures. Apple was the first foreign tech firm to announce amendments to its data storage arrangements in China, when the cybersecurity laws came into effect in June.

"Much has been said of the potential downsides of AI, but I don't worry about machines thinking like humans. I worry about people thinking like machines," he said. "We all have to work to infuse technology with humanity, with our values."

Technology of the future should have openness, creativity and safeguards to protect users while providing privacy and decency, he added.

Cook's words appeared carefully chosen so as not to upset his Chinese hosts, who routinely curtail access to online services seen as a potential threat to the country's internal cohesion. Facebook and Instagram have been blocked by China's Cyberspace Administration since 2009 and 2014, respectively. Encrypted messaging service Telegram was also blocked inside China after it became popular with the country's human rights lawyers, while several VPN apps – which are commonly used to evade censorship and access services abroad – were recently pulled from China's App Store in compliance with stricter state rules.

The Wuzhen-based conference was opened earlier on Sunday with comments from Chinese president Xi Junping, read by the head of the government's publicity department, in which Xi advocated for "cyber sovereignty", the idea that states should be permitted to manage and contain their own internet without external interference.

"Developments online are raising many new challenges to sovereignty and security, and China is willing to work with the international community to respect cyberspace sovereignty and promote partnerships," said Xi in the note. "The development of China's cyberspace is entering a fast lane... China's doors will only become more and more open."

China remains the world's biggest smartphone market, one which historically Apple has struggled to penetrate. The company shipped an estimated 11 million iPhones in China last quarter, up 40 percent from the year-ago quarter, despite six consecutive quarters of declining iPhone sales in the region.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

MH01 Avatar
104 months ago
Says it all - Tim choosing his words carefully not not upset his hosts . Guys a massive hypocrite - at least the other CEOs acknowledge they are there just for profit, be it east or west, Tim fakesness when it comes to China....or west.... or both is a huge dispointment .

China is a huge market , with huge profits to be made. That is the reality , and shows how our companies kiss ass to do business .... even if they pretend to be all fluffy and nice.... realty , it's all about the $$$$
Score: 22 Votes (Like | Disagree)
Kabeyun Avatar
104 months ago
Says it all - Tim choosing his words carefully not not upset his hosts . Guys a massive hypocrite - at least the other CEOs acknowledge they are there just for profit, be it east or west, Tim fakesness when it comes to China....or west.... or both is a huge dispointment .

China is a huge market , with huge profits to be made. That is the reality , and shows how our companies kiss ass to do business .... even if they pretend to be all fluffy and nice.... realty , it's all about the $$$$
To be CEO of a multinational corporation, let alone the world’s most valuable one, is also to be a politician, not just a business expert. You develop business, i.e. profit, around the world as effectively as possible. Yes, exactly; he’s choosing his words carefully. Wise politicians speak delicately when they’re trying to get their way, especially in potentially hostile territory. Wise politicians don’t stamp their feet, pout about unfairness, and take a dump in the lap of countries where they’re trying to foster business, especially countries as state-controlled at China. I’m sure it looks different from the comfort of a slacktivist’s living room couch, but that’s why he’s him and we’re us.
Score: 19 Votes (Like | Disagree)
IPPlanMan Avatar
104 months ago
Says it all - Tim choosing his words carefully not not upset his hosts . Guys a massive hypocrite - at least the other CEOs acknowledge they are there just for profit, be it east or west, Tim fakesness when it comes to China....or west.... or both is a huge dispointment .

China is a huge market , with huge profits to be made. That is the reality , and shows how our companies kiss ass to do business .... even if they pretend to be all fluffy and nice.... realty , it's all about the $$$$
Exactly.

Tim willingly suspends his principles for Chinese money and production efficiency.

If Tim was really against Chinese censorship, he’d suspend business and ties with the regime and manufacture devices in other countries, including the United States.

I’m disappointed to see this hypocritical behavior by him, but not surprised.
Score: 18 Votes (Like | Disagree)
Kaibelf Avatar
104 months ago
Says it all - Tim choosing his words carefully not not upset his hosts . Guys a massive hypocrite - at least the other CEOs acknowledge they are there just for profit, be it east or west, Tim fakesness when it comes to China....or west.... or both is a huge dispointment .

China is a huge market , with huge profits to be made. That is the reality , and shows how our companies kiss ass to do business .... even if they pretend to be all fluffy and nice.... realty , it's all about the $$$$
Go ahead and be a foreign social justice warrior running a huge company and insult a major trading partner and manufacturing base. I’m sure the employees you’d have to lay off as a result would be comforted by it.

Or if you feel so strongly about it, go become CEO of Apple and show everyone how it’s done.
Score: 17 Votes (Like | Disagree)
alex2792 Avatar
104 months ago
Tim Cook also threatens to boycott a state over a tranny bathroom bill while happily selling iPhones in Saudi Arabia. I think it’s safe to say that he’s a hypocrite of the highest order.
Score: 16 Votes (Like | Disagree)
25ghosts Avatar
104 months ago
Tim Cook should focus more on the deteriorating quality of his software rather than portraying the global player.

Either Tim doesn't use Apple's software or he has no taste !

Either way, he is turning Apple in to a Microsoft-like company. Where quality suffers.

What Steve left him, could have been sold and ran by a 5 year old and it would still take a decade to turn in to rubble. 2024 - Apple will not be anything like it is today unless they find someone with taste and mass-empathy to run and lead the company !
Score: 14 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...