Twitter today announced the addition of a new "Happening Now" feature that is designed to surface customized recommendations for tweets about a particular topic or event that's going on in the world.
Events are displayed at the top of the Twitter timeline in the Twitter app, and clicking on one of the available events displays a list of tweets that are grouped up by event.
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Twitter is rolling out the Happening Now feature for sports-related events to start with, but it will expand to other types of content in the future. It will eventually highlight tweets about live video, TV, and breaking news.
Feel the roar of the crowd, no matter where you are. We're rolling out a new way to see what's happening now, starting with sports in 🇺🇸! Available on Android and iOS starting today. https://t.co/lmBFCK4DG0 pic.twitter.com/cv4wL8hCxA — Twitter (@Twitter) October 10, 2017
Happening Now joins other tools to surface non-timeline tweets like Moments and Explore. In a statement to BuzzFeed News, a Twitter spokesperson said the feature is meant to make it easier to find conversations about events users are interested in.
"There's so much happening on Twitter all the time, but it could be easier to find events you are interested in, and the conversation around those events, in the moment," the spokesperson told BuzzFeed News. "If we know you are a Giants fan, we can guess you'd love to see the conversation specifically around a game. All this content already exists on Twitter - with Happening Now, we're collecting it and making it simpler for you to find it in one place."
Happening now is available on Android and iOS devices starting today.
Top Rated Comments
Actually, if they could get the ratio of ads down to 1 ad per every 4 or 5 people that I actually follow I'll drop the chrono complaint.