Ahead of next week's launch of the new Apple TV 4K with HDR support, Apple has begun releasing 4K HDR content on iTunes in the United States and other countries.
4K movies are denoted by a new "4K" and "Dolby Vision" tags visible in the iTunes Store and in the TV app on iOS devices, Macs, and the Apple TV. 4K content is not universally displaying across all devices just yet, but it should be rolling out fully soon.
A limited number of 4K movies are available at the current time, but availability should expand before the new Apple TV launches next week.
Apple's 4K movies are available at the same price as HD movies, and for iTunes customers who have already purchased HD quality content, Apple is upgrading the HD content to 4K at no additional cost.
The Apple TV 4K will be available for pre-order starting tonight at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time. Orders placed tonight will be delivered next week, on Friday, September 22, the official launch date of the device. Pricing on the 4K Apple TV starts at $179 for 32GB of storage.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
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The difference is so negligible it doesn’t matter. The now defunct h.264 format was nearly indistinguishable from Blu-ray. The new h.265 codec should be identical to the UHD codec. A lot of the streaming issues in the display of 1080P format on iTunes was the AppleTV not the file itself. https://arstechnica.com/gadgets/2012/03/the-ars-itunes-1080p-vs-blu-ray-shootout/
There so much incorrect information here that it's useless to even bother trying to unpack it all...
Not true, 1080P streaming was the same as the Blu-ray counterpart. 4K shows on Netflix were the same as the UHD counterpart as well. I’d assume Apple’s h.265 codec will be able to handle it as well. The flags are there but I don’t believe the files are available.
1080p streaming cannot compare to 1080p Blu-ray, and 4K streaming cannot compare to UltraHD Blu-ray.
