apple iphone7 250x195Apple has added a new 32GB storage capacity option to the Jet Black iPhone 7 as part of a shake-up to its existing smartphone line-up, putting the glossy finish at the more affordable entry point of $549 for the 4.7-inch version, with a 128GB option now going for $649.

The iPhone 7 Plus is also now available in Jet Black at 32GB and 128GB for $669 and $769, respectively. At the same time, Apple has discontinued the 256GB option for the iPhone 7 in any color across the board.

Apple originally offered the Jet Black iPhone 7 at launch at 128GB and 256GB capacities, starting at $749 and $849 respectively, but didn't offer the cheaper 32GB option that the other colors are available in. That put a $100 premium on the glossy finish, pricing out more budget-conscious smartphone customers, but it looks as if Apple has had a change of mind.

Screen Shot 18
As part of its existing iPhone range shake-up, Apple has also discontinued its its (PRODUCT)RED iPhone 7 and iPhone 7 Plus models. Apple's (PRODUCT)RED iPhone 7 and 7 Plus were first introduced in March of 2017, six months after the debut of the iPhone 7.

(Thanks, Anna!)

Related Forum: iPhone

Top Rated Comments

44267547 Avatar
107 months ago
Actually, the 128 GB 7 for $650.00 is a good price. There still is a lot of technology in this iPhone and is still plenty powerful as well. I would say this is a really good purchase if somebody was undecided between this and the iPhone 8.
Score: 6 Votes (Like | Disagree)
ghsDUDE Avatar
107 months ago
I just purchased a 7 Plus in Jet Black (128GB) after the announcement yesterday and it arrives today!

I don't see much difference between this and the 8 Plus...and I'm saving almost $200 because Apple got greedy and got rid of the 128GB option in the new phones!
Score: 3 Votes (Like | Disagree)
cosmic68 Avatar
107 months ago
I just purchased a 7 Plus in Jet Black (128GB) after the announcement yesterday and it arrives today!

I don't see much difference between this and be 8 Plus...and I'm saving almost $200 because Apple got greedy and got rid of the 128GB option in the new phones!
I'm doing exactly the same. I've normally always upgraded every two years, but held out after my last purchase (iPhone 6 Plus).

This is the first time I've gone backwards so to speak. But with these insane prices and incremental advances, I feel like it's a forward move for me personally.
Score: 2 Votes (Like | Disagree)
CarpalMac Avatar
107 months ago
Actually, the 128 GB 7 for $650.00 is a good price. There still is a lot of technology in this iPhone and is still plenty powerful as well. I would say this is a really good purchase if somebody was undecided between this and the iPhone 8.
I personally think the £549.00 iPhone 6S 128GB is even better value. Still loving mine, the X would only have been a replacement contender out of all the current choices, if it had 128GB at the £999 price point.
Score: 1 Votes (Like | Disagree)
KAZphoto Avatar
107 months ago
The Jet black model is still hands down my favorite iPhone they have released. It looks more like one slab of glass than the iPhone X does. Sleek and sexy.
Score: 1 Votes (Like | Disagree)
ghsDUDE Avatar
107 months ago
Actually, the 128 GB 7 Plus for $650.00 is a good price. There still is a lot of technology in this iPhone and is still plenty powerful as well. I would say this is a really good purchase if somebody was undecided between this and the iPhone 8.
That's for the 7. The 128GB Plus came to $769, but I still feel like I made a good decision since my only other option was the 8 Plus (256GB) for $950.
Score: 1 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Apple Foldable Thumb

Crease-Free iPhone Fold on Track for 2026 Launch as Development Advances

Monday November 24, 2025 10:25 am PST by
Apple is making progress on the development of the book-style foldable iPhone expected in 2026, according to a report from Chinese site UDN. The device has reportedly entered the engineering validation stage, and Apple is gearing up for mass production. Citing supply chain sources, UDN says that Apple has solved "the crease problem" that has plagued most foldable smartphones, and the...