Pre-Orders for iPhone 8 Likely to Start on September 15, Shipments on September 22

by

For the past five years, Apple's September iPhone-centric events have followed the same general formula. An event during the first week or two of the month, pre-orders shortly after, and then an official launch date approximately 10 days later. Apple's September schedule for 2012 to 2016 is below:

- iPhone 5 (2012) - Sept. 12 event, Sept.14 pre-orders, Sept. 21 launch.

- iPhone 5s (2013) - Sept. 10 event, no pre-orders, Sept. 10 launch.

- iPhone 6/6 Plus (2014) - Sept. 9 event, Sept. 12 pre-orders, Sept. 19 launch.

- iPhone 6s/6s Plus (2015) - Sept. 9 event, Sept. 12 pre-orders, Sept. 25 launch.

- iPhone 7/7 Plus (2016) - Sept. 7 event, Sept. 9 pre-orders, Sept. 16 launch.

If Apple plans to follow this same formula -- and it looks like that's what's happening -- pre-orders for the new "iPhone 8" and its companion devices the iPhone 7s and the iPhone 7s Plus will take place on Friday, September 15 at 12:00 a.m. Pacific Time.

Following pre-orders, the new devices will most likely see an official launch on Friday, September 22, with pre-order shipments going out to customers and in-store stock available.

apple sept 2017 event
Friday, September 15 is a highly logical guess as to when we're going to see pre-orders, and unsurprisingly, that's the date being cited today by German site Macerkopf. According to the site, German carriers are preparing for a September 15 pre-order date and a September 22 launch date.

While Apple tends to follow a specific September formula, there have been deviations. In 2013, for example, Apple did not accept pre-orders for the iPhone 5s due to supply constraints, and in 2015, pre-orders took place early on a Saturday morning. Still, September 15 and September 22 are the most likely dates for pre-orders and launch, respectively.

Apple will unveil the new iPhone 8 at an event set to be held on Tuesday, September 12 at 10:00 a.m. PT at its Apple Park campus. An iPhone 7s, 7s Plus, LTE Apple Watch, and 4K Apple TV will also make an appearance at the event.

For details on the new iPhone 8, which will feature a glass body, edge-to-edge display, facial recognition, and more, make sure to check out our full iPhone 8 roundup.

Related Forum: iPhone

Popular Stories

iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
Read Full Article • 524 comments
sam sung auction

Former Apple Employee Sam Sung Changed His Name to Avoid Attention

Wednesday October 22, 2025 4:44 pm PDT by
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name. Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
Read Full Article • 97 comments
cadillac lyric infotainment

GM to Remove CarPlay from All Future Vehicles, Including Gas Cars

Wednesday October 22, 2025 11:34 am PDT by
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down. In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
Read Full Article • 440 comments
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
Read Full Article • 31 comments
All Screen iPhone 2027 Feature 1

Apple's Plan to Launch Three New iPhone Designs Allegedly Revealed

Wednesday October 22, 2025 6:24 am PDT by
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source. The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies. Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
Read Full Article • 132 comments
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
Read Full Article • 212 comments
maxresdefault

Apple's iPhone Air Experiment Fails as Supply Chain Cuts Production by 80%

Wednesday October 22, 2025 10:48 am PDT by
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...
Read Full Article • 642 comments
All Screen iPhone 2027 Feature 1

Report: Apple to Skip 'iPhone 19' Name for 'iPhone 20'

Thursday October 23, 2025 4:28 am PDT by
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia. Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
Read Full Article • 144 comments
iOS 26

What's New in iOS 26.1 Beta 4

Monday October 20, 2025 1:02 pm PDT by
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below. Liquid Glass Transparency Toggle Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...
Read Full Article • 35 comments

Top Rated Comments

lazyrighteye Avatar
lazyrighteye
106 months ago
Wake up at 2:55.
Wait until 3.
Open Apple Store App.
Tap, tap, TouchID.
Check confirmation email.
Back in bed by 3:02.
Wake later that morning to realize your est. ship date slipped to Jan. 2018 in those two taps and a TouchID. :D
Score: 23 Votes (Like | Disagree)
JohnApples Avatar
JohnApples
106 months ago
Wake up at 2:55.
Wait until 3.
Open Apple Store App.
Tap, tap, TouchID.
Check confirmation email.
Back in bed by 3:02.

Super smooth process! Not sure why everyone gets in a tizzy abot preorder night :P
Score: 14 Votes (Like | Disagree)
Braderunner Avatar
Braderunner
106 months ago
I would pre-order right now, sight unseen, if I could.
Score: 11 Votes (Like | Disagree)
Technarchy Avatar
Technarchy
106 months ago
Pre orders September 15th 2017

First shipment of iPhone 8’s April 2018.
Score: 11 Votes (Like | Disagree)
Time Less Avatar
Time Less
106 months ago
It’s almost that time of the year again. Tracking planes out of China, figuring out which distribution center our phones are at, blaming Apple or carriers, refreshing status page, and best of all, trying to dissect what the hell does “preparing to ship” means. I can’t wait :D
Score: 9 Votes (Like | Disagree)
Geert76 Avatar
Geert76
106 months ago
you better pre order within about 3 seconds when the pre orders go live, any time after that, you are looking at shipping times somewhere november/december, this is for the new oled iPhone

no joke.
Score: 8 Votes (Like | Disagree)
Read All Comments