AT&T Again Giving New DirecTV Now Subscribers an Apple TV at No Cost - MacRumors
Skip to Content

AT&T Again Giving New DirecTV Now Subscribers an Apple TV at No Cost

by

AT&T today announced that it's reactivated a deal offering new DirecTV Now subscribers a 32GB fourth-generation Apple TV at no cost with the purchase of a 3-month prepaid DirecTV Now subscription.

A DirecTV NOW subscription starts at $35 per month for the most basic package, so subscribers will need to pay $105 up front to get the deal. AT&T offered a similar deal back when the service first launched, but the original promotion ended months ago.

directv now
To get the Apple TV at no cost, new subscribers will need to sign up for DirecTV now at an AT&T Retail or Authorized Retail Store, or through an AT&T Call Center. The deal is not available online.

While pricing for DirecTV Now starts at $35 for 60 channels, AT&T's other pricing plans include $50 per month for 80+ channels, $60 per month for 100+ channels, and $70 per month for 120+ channels. HBO and Cinemax are also available for an additional $5 each per month.

AT&T says the Apple TV deal will be available while supplies last.

Top Rated Comments

Mebsat Avatar
112 months ago
And if AT&T is giving them away, they are getting them at a discount, so new hardware is coming soon.
Score: 7 Votes (Like | Disagree)
112 months ago
Are there anybody that has DirecTV and does like it?
I love DTVN. 35 bucks a month for the go big package. Free Apple TV, free HBO and CBS coming soon. Beats $135 for cable.
Score: 4 Votes (Like | Disagree)
112 months ago
Just to chime in on my experience with DTV NOW, it sucks. The web app, Apple TV app, it all sucks. Constant freezing and bitrate drops. On-demand is non-existent and unplayable for the most part. iPhone app is somewhat bearable.
[doublepost=1502940444][/doublepost]
Why are people leaving Vue?
This is absolutely ridiculous and incorrect . I've had DTVN since the beginning with Apple TV -- I have my Apple TV wired with an Ethernet cable and I never have issues, and is the only steaming service that streams buttery smooth.

Maybe it's your internet that sucks .
[doublepost=1502943196][/doublepost]
I keep looking at direct tv now but these stories are scary
Trust me from someone who's had the service since the beginning. It def is better on a Apple TV rather than a "stick" , it's quicker and more responsive on a powerful streaming device. DTVN streams the smoothest and has the best value. I've tried them all.
Score: 4 Votes (Like | Disagree)
112 months ago
And if AT&T is giving them away, they are getting them at a discount, so new hardware is coming soon.
What was their reason last time?

I'm not denying they are going to be releasing a new one but I just think this logic is flawed.
Score: 4 Votes (Like | Disagree)
112 months ago
Got mine pretty fast during the original promotion.
Score: 4 Votes (Like | Disagree)
Aluminum213 Avatar
112 months ago
With vudu coming next week and Amazon in a few months, have to say Apple TV is finally the de facto steaming box
Score: 4 Votes (Like | Disagree)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...