Apple's Q2 2017 MacBook Sales Increase 17 Percent Over the Previous Quarter

Apple's notebook shipments totaled an estimated 3.98 million units in the second quarter of the 2017 calendar year, representing a quarter-on-quarter increase of 17.1 percent, according to new data published by market research firm TrendForce.

Apple gained ground on ASUS at fifth place in the second quarter ranking, with a 0.7 percent increase over the previous quarter to leave both companies taking a 10 percent share of the market. TrendForce highlighted Apple's decision to upgrade its 12-inch MacBook as one of the reasons behind the gains.

12 inch macbook macbook pro duo

Apple trailed closely behind ASUS at fifth place in the second-quarter ranking. The updated 12-inch MacBook helped expand MacBook shipments by 17.1 percent from the first quarter to 3.98 million units. TrendForce also anticipates a double-digit sequential growth for third-quarter MacBook shipments as Apple will focus on the MacBook Pro series during the year’s second half.

Global notebook shipments in the second quarter of 2017 registered a sequential quarterly increase of 5.7 percent and a year-on-year increase of 3.6 percent, totaling 39.96 million units. Sales in the U.S. and the arrival of new product models were said to be the main driving forces behind the second quarter shipments, with strong demand in the entire first half of 2017 exceeding market expectations.

Tapping into back-to-school sales, HP's market share increased by 8.5 percent, allowing the company to retain first place in the global shipment ranking for the fifth consecutive quarter, while Dell posted the largest sequential increase of 21.3 percent to take third place in the ranking. Lenovo meanwhile shipped just 8.05 million units in the second quarter, representing a year-on-year drop of 2.4 percent, with slowdown in the notebook market in the Asia-Pacific region said to have had an impact on the brand's performance.

Trendforce table
Acer's aggressive expansion in the Chromebook market did little to fend off rival models in the U.S., causing its notebook shipments to drop by 3.5 percent from the first quarter to 3.22 million units, with Acer remaining in sixth place in the global ranking.

TrendForce noted there are worries in the market that the strong shipment result for this year's first half reflects demand pulling ahead, so shipments in the second half might be comparatively weak. Despite that, third-quarter notebook shipments are projected to increase by another 3-5 percent versus the previous quarter.

Apple updated its 13-inch and 15-inch Retina MacBook Pro notebooks in June, introducing faster processors and improved GPUs just eight months after the machines were last refreshed. It also introduced a new low-price 13-inch MacBook Pro sans Touch Bar with a 128GB SSD. No other changes were made to the MacBook Pro.

According to KGI Securities analyst Ming-Chi Kuo, Apple is working on a high-end 15-inch MacBook Pro model that will include 32GB RAM, with production on this machine to begin early in the fourth quarter of 2017. Kuo claimed the MacBook Pro will be "the most significantly redesigned product this year" with desktop-class RAM to appeal to high-end users.

Related Roundups: MacBook Pro 13", MacBook Pro 16"

Top Rated Comments

Abazigal Avatar
45 months ago

i thought no one was buying high priced new macbooks ?

Fortunately, Apple's consumer base extends far beyond an increasingly vocal (and whiny) minority on Macrumours.
Score: 31 Votes (Like | Disagree)
MLVC Avatar
45 months ago

Still doesn't make me want to buy one of Apples new insanely-overpriced models. When my 2015 (I think) MBP finally stops working I guess I'll have a decision to make. Hopefully that decision doesn't involve a silly emoji bar.

Maybe you should look into what you can do with the touch bar before calling it "a silly emoji bar".
Score: 19 Votes (Like | Disagree)
technopimp Avatar
45 months ago

Just last week, Consumer Reports revealed their 2017 Reliability ratings - and Microsoft was dead last, with Surface failure rates of 25%. Pretty bad.

Tops (in reliability order) were: Apple, Samsung, Acer, HP, Asus, Lenovo, Dell, Toshiba, and then Microsoft.

Still doesn't make me want to buy one of Apples new insanely-overpriced models. When my 2015 (I think) MBP finally stops working I guess I'll have a decision to make. Hopefully that decision doesn't involve a silly emoji bar.
Score: 16 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
45 months ago
But MacRumors readers were 100% certain it was a total failure of a product and no one would buy it.
Score: 16 Votes (Like | Disagree)
djcerla Avatar
45 months ago
Surface sales sinking and Mac laptops soaring.

Huge FAIL of The Verge reviewers and MR forum vocal minorities.
Score: 14 Votes (Like | Disagree)
Janichsan Avatar
45 months ago

Maybe you should look into what you can do with the touch bar before calling it "a silly emoji bar".

As someone who owns a 2016 15" rMBP with the TouchBar, the answer to that is still "not much". After the better part of a year, most developers still do have no good ideas how to put that thing to proper use. Even for emojis, you probably are better off to use the old symbol palette.
Score: 12 Votes (Like | Disagree)

Top Stories

iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
macbook pro flexgate

Apple Extends 13-Inch MacBook Pro Backlight Repair Program

Sunday January 17, 2021 10:31 am PST by
Apple this week extended its worldwide 13-inch MacBook Pro Display Backlight Service Program, authorizing coverage for eligible notebooks for up to five years after the original purchase date or up to three years after the start date of the program, whichever is longer. The previous cutoff was four years after the original purchase date. Apple launched the program on May 21, 2019 after...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro magsafe

MagSafe is Coming Back to the Mac: A Look Back at Apple's Original Magnetic Charging Technology

Friday January 15, 2021 12:16 pm PST by
Surprise late night rumors last night provided us with our first in-depth look at what we can expect from the new MacBook Pro models that are coming in 2021, and there are some significant changes in the works. Along with additional ports, a new flat-edged design, and the removal of the Touch Bar, Apple's updated MacBook Pro machines will readopt MagSafe. MagSafe in the 2021 MacBook Pro...