"Planet of the Apps" premiered on Apple Music last night, and Apple has now made the first episode available to watch online for a limited time.
The season premiere featured the developers of Pair, Twist, and Companion, who each pitched their apps to influencers Gary Vaynerchuk, Gwyneth Paltrow, Jessica Alba, and will.i.am. The apps which make it to the final round of the show will receive up to $10 million in funding and featured placement in the App Store.
The overall theme of the show is comparable to Shark Tank, but with more of a reality TV spin like The Voice. The developers appear at the top of an escalator, make a brief pitch about their apps, and as long as they receive at least one "green light" from the judges, they can continue their pitch.
Variety called Planet of the Apps a "bland, tepid, barely competent knock-off of Shark Tank" in its review, but noted the show is "not terrible."
Planet of the Apps, hosted by Beats 1 radio DJ Zane Lowe, will be released on a weekly basis through Apple Music.
Top Rated Comments
okay, okay, I'm better now that I got that outta my syste-
Serious now. Apple should take a page from Netflix and Amazon. Use some of that huge cash pile and buy some quality original content. Not... this.
Therefore, if you aren't independently wealthy based on an app (or really anything else) you've developed and successfully promoted, what exactly are you laughing at? It's easy to say that you have a great concept and are a hidden gem but frankly if you don't know how to sell it, then who cares?
Remember back when Jessica Simpson decided to quit acting and singing and start a clothing line? It's a billion dollar brand, based on boots from department stores. Think about that.
All that being said, I'd estimate my derision of the show is 60/40 reality tv bias/show content. As stated in the serious portion of my comment, I'd really like Apple to use some of that cash to buy some quality original content like Netflix and Amazon.