"Planet of the Apps" premiered on Apple Music last night, and Apple has now made the first episode available to watch online for a limited time.

planet of the apps premiere
The season premiere featured the developers of Pair, Twist, and Companion, who each pitched their apps to influencers Gary Vaynerchuk, Gwyneth Paltrow, Jessica Alba, and will.i.am. The apps which make it to the final round of the show will receive up to $10 million in funding and featured placement in the App Store.

The overall theme of the show is comparable to Shark Tank, but with more of a reality TV spin like The Voice. The developers appear at the top of an escalator, make a brief pitch about their apps, and as long as they receive at least one "green light" from the judges, they can continue their pitch.

Variety called Planet of the Apps a "bland, tepid, barely competent knock-off of Shark Tank" in its review, but noted the show is "not terrible."

Planet of the Apps, hosted by Beats 1 radio DJ Zane Lowe, will be released on a weekly basis through Apple Music.

Top Rated Comments

69Mustang Avatar
106 months ago
pitched their apps to influencers... Gwyneth Paltrow, Jessica Alba, and will.i.am.
hahahahahahahahahahahahahahahahaha
okay, okay, I'm better now that I got that outta my syste-

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

Serious now. Apple should take a page from Netflix and Amazon. Use some of that huge cash pile and buy some quality original content. Not... this.
Score: 14 Votes (Like | Disagree)
triton100 Avatar
106 months ago
Wow from literally cringing when I saw the trailer and first heard of this I just saw the first ten minutes and it's actually not that bad at all. Really really surprised. Interesting ....
Score: 6 Votes (Like | Disagree)
somerandommacperson Avatar
106 months ago
No offense to the lovely Jessica Alba, but what the BLEEP does she know about apps beyond twitter and facebook?
She's a business women and an investor
https://******************/person/jessica-alba
Score: 6 Votes (Like | Disagree)
Kaibelf Avatar
106 months ago
Interesting responses. What these critics are failing to realize is that despite what they think they know about these advisors, they have all successfully turned into very wealthy entrepreneurs because they understand the importance of things like general accessibility, use cases, and promotion.

Therefore, if you aren't independently wealthy based on an app (or really anything else) you've developed and successfully promoted, what exactly are you laughing at? It's easy to say that you have a great concept and are a hidden gem but frankly if you don't know how to sell it, then who cares?

Remember back when Jessica Simpson decided to quit acting and singing and start a clothing line? It's a billion dollar brand, based on boots from department stores. Think about that.
Score: 5 Votes (Like | Disagree)
EightyTwenty Avatar
106 months ago
Naw, I'm good.
Score: 5 Votes (Like | Disagree)
69Mustang Avatar
106 months ago
Not sure this is the same 69Mustang as the above seems out of character.
Would be interesting to hear your take on the actual show as you usually have some insightful comments.
TIA
One in the same. Disclosure: I have an inherent bias against reality type TV. I view it as the lowest common denominator in entertainment. That being said, I actually watched the episode. Still feel the same. It was not entertaining, interesting, nor informative... to me. Could that be my aforementioned bias? Partially, yeah. But more so, and specifically related to my original quote, Alba, Paltrow, and William don't resonate with me as it relates to apps. As @Kaibelf very accurately pointed out, they are all successful in their own right, but their individual successes don't translate to the environment of the show. At lease in my mind they don't. I totally understand that celebrity brings eyeballs. This is after all, entertainment. A show with successful app developers as "influencers" might resonate more with me, but would probably bore the face off the general public.

All that being said, I'd estimate my derision of the show is 60/40 reality tv bias/show content. As stated in the serious portion of my comment, I'd really like Apple to use some of that cash to buy some quality original content like Netflix and Amazon.
Score: 5 Votes (Like | Disagree)

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...