Got a tip for us?Let us know

a. Send us an email
b. Anonymous form

Latest Beats Ad Features LeBron James, Kevin Durant, and Other NBA All-Stars

Tuesday May 16, 2017 9:35 AM PDT by Joe Rossignol

Beats by Dre has released a new BE HEARD ad featuring NBA all-stars LeBron James, Kevin Durant, Draymond Green, and James Harden.

The 30-second spot shows each player listening to the song Seven Nation Army by American rock duo The White Stripes while warming up with Apple's popular Beats Solo3 and Powerbeats3 headphones.

It's possible the ad could be played during the remainder of the 2017 NBA Playoffs, which have now reached the Conference Finals.

James will gear up for the Cleveland Cavaliers in game one of the Eastern Conference Finals against the Boston Celtics tomorrow, while Durant and Green helped the Golden State Warriors rally from a 25-point deficit to defeat the San Antonio Spurs in game one of the Western Conference Finals on Sunday.

Harden's Houston Rockets were eliminated by the Spurs in the Western Conference Semifinals last week.

Tags: Beats, Beats by Dre, NBA

Top Rated Comments

otternonsense

114 months ago

I still don't get why a company like Apple went for a company like Beats and not eg. Bowers and Wilkins. Considering it's all about cheap pop appeal and massive markups on cheaply constructed products with sub par quality output.

Oh, wait...

Score: 2 Votes (Like | Disagree)

TheBeverage

114 months ago

Just imagine Tim Cook feigning excitement about basketball for a moment.

Score: 2 Votes (Like | Disagree)

44267547

114 months ago

I hope Cleveland trumps the Warriors for a second year in a row. The Finals will be interesting this year.

Score: 2 Votes (Like | Disagree)

pat500000

114 months ago

The dream team?

Score: 1 Votes (Like | Disagree)

BootsWalking

114 months ago

Great basketball players. Horrible headphones.

Score: 1 Votes (Like | Disagree)

otternonsense

114 months ago

For the majority of people, $300 dollars is the most that will ever be spent on headphones.. Beats was a no brainer.

Yea, well, for the majority who isn't aware this trash costs $17 to make ('http://www.youredm.com/2015/06/29/a-pair-of-beats-headphones-costs-only-17-to-make/'), sure.

Because you're not looking at it from a business perspective. Cursory financial analysis would have you purchase Beats 10 times out of 10. Apple is, first and foremost, a business.

I'm afraid my heavy-handed irony was still not clear enough.

Score: 1 Votes (Like | Disagree)

Read All Comments

Popular Stories

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by Joe Rossignol

Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

• 80 comments

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by Juli Clover

In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...

• 155 comments

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by Joe Rossignol

Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...

apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by Joe Rossignol

In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...

• 79 comments

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by Hartley Charlton

New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...

• 123 comments