'Constant Negativity' From Pro Users Led Apple to Develop Modular Mac Pro, Which May Not Ship Until 2019

mac pro 2013 rearApple executives this week made an unusual and surprising announcement, detailing the company's work on an entirely revamped high-end modular Mac Pro that's set to be released sometime after 2017.

No specific information on a potential release date was shared, but OSnews' Thom Holwerda has shared some tidbits heard from "people and sources who know their stuff," giving a little insight into just when we might see the revamped Mac Pro and why Apple decided to renew its focus on professional users.

Ahead of Apple's announcement, Holwerda says the Mac Pro was in limbo, and Apple wasn't sure what was going to happen to the machine.

Apparently, the negative response to the MacBook Pro with Touch Bar, which many complained was not oriented towards pro users, was a major factor. Apple saw a surge of orders for older MacBook Pros instead of the new model, and that, combined with the reaction to the LG 5K display and the "constant negativity" from professional users, led Apple to "double down on professional users."

The decision to move ahead with a modular Mac Pro replacement was made "in recent months" with development starting "only a few weeks ago," suggesting it's going to be a long wait.

Given a rough estimate of the length of time it normally takes to develop a project, it could be late 2018 or even 2019 before we see the machine.

The decision to go ahead and develop a modular Mac Pro replacement seems to have been made only in recent months, with development starting only a few weeks ago, which makes it clear why Apple said it won't ship this year. I have no idea how long it takes to develop a new computer like a Mac Pro, but I think we can expect the new Mac Pro late 2018 at the earliest, but most likely it won't be until early 2019 before it ships.

Aside from the Mac Pro, Holwerda also believes Apple is working on additional MacBook Pro models sans Touch Bar, and developing other features aimed at professionals, such as pairing the iPad Pro with a Mac so that it can be used as a Cintiq-style drawing tablet.

Apple hasn't shared a lot of detail on the new Mac Pro, but the promised modular design will allow professional users to keep it up to date with new hardware on a regular basis. Apple executives have said the machine will also be able to handle virtual reality software and high-end cinema editing, pointing towards support for higher-end single GPUs, and Apple also plans to ship the machine with an Apple-branded professional display.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)
Related Forum: Mac Pro

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're officially less than one week away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

Rossatron Avatar
113 months ago
It is courageous to call feedback from users "negativity"
o_O
Score: 143 Votes (Like | Disagree)
Asarien Avatar
113 months ago
2019. Christ.

This essentially proves Ive and Co. haven't even been designing successors to the Mac Pro in the background, over the past four years.
Score: 129 Votes (Like | Disagree)
camnchar Avatar
113 months ago
What did Apple expect after ignoring their Pro hardware for years and years? Constant positivity?
Score: 117 Votes (Like | Disagree)
Rocketman Avatar
113 months ago
Listening, maybe. 2 years to resolve it, after admitting it? Fail. Just offer both right now. Use an old physical architecture with a new set of guts. THIS YEAR.
Score: 90 Votes (Like | Disagree)
Asarien Avatar
113 months ago

Apparently, the negative response to the MacBook Pro with Touch Bar, which many complained was not oriented towards pro users, was a major factor. Apple saw a surge of orders for older MacBook Pros instead of the new model, and that, combined with the reaction to the LG 5K display and the "constant negativity" from professional users, led Apple to "double down on professional users."
This couldn't be any truer. I'm an IT Admin at an all-Mac office, and we ended up purchasing over $100,000 worth of the older MacBook Pros instead of the TouchBar ones in fear of Apple discontinuing them.

Apple has a serious ego problem; thinking every business can just switch their entire infrastructure just for new tech that isn't technically better, yet costs more. The hassle of retrofitting our office and conference rooms overnight with USB-C displays and a myriad of USB-C adapters per user, is a completely unreasonable and cost-prohibitive request.
Score: 78 Votes (Like | Disagree)
gugy Avatar
113 months ago
Glad Apple is listening.
As Pro user they for sure dropped the ball on the Mac for many years. I am still using my MacPro 2011 12 core tower and the machine still rocks. It is just 1 sec slower that the current MPs. Upgrading the internals is the key for the success. Soldering everything is a huge mistake.
Score: 73 Votes (Like | Disagree)