'Constant Negativity' From Pro Users Led Apple to Develop Modular Mac Pro, Which May Not Ship Until 2019

mac pro 2013 rearApple executives this week made an unusual and surprising announcement, detailing the company's work on an entirely revamped high-end modular Mac Pro that's set to be released sometime after 2017.

No specific information on a potential release date was shared, but OSnews' Thom Holwerda has shared some tidbits heard from "people and sources who know their stuff," giving a little insight into just when we might see the revamped Mac Pro and why Apple decided to renew its focus on professional users.

Ahead of Apple's announcement, Holwerda says the Mac Pro was in limbo, and Apple wasn't sure what was going to happen to the machine.

Apparently, the negative response to the MacBook Pro with Touch Bar, which many complained was not oriented towards pro users, was a major factor. Apple saw a surge of orders for older MacBook Pros instead of the new model, and that, combined with the reaction to the LG 5K display and the "constant negativity" from professional users, led Apple to "double down on professional users."

The decision to move ahead with a modular Mac Pro replacement was made "in recent months" with development starting "only a few weeks ago," suggesting it's going to be a long wait.

Given a rough estimate of the length of time it normally takes to develop a project, it could be late 2018 or even 2019 before we see the machine.

The decision to go ahead and develop a modular Mac Pro replacement seems to have been made only in recent months, with development starting only a few weeks ago, which makes it clear why Apple said it won't ship this year. I have no idea how long it takes to develop a new computer like a Mac Pro, but I think we can expect the new Mac Pro late 2018 at the earliest, but most likely it won't be until early 2019 before it ships.

Aside from the Mac Pro, Holwerda also believes Apple is working on additional MacBook Pro models sans Touch Bar, and developing other features aimed at professionals, such as pairing the iPad Pro with a Mac so that it can be used as a Cintiq-style drawing tablet.

Apple hasn't shared a lot of detail on the new Mac Pro, but the promised modular design will allow professional users to keep it up to date with new hardware on a regular basis. Apple executives have said the machine will also be able to handle virtual reality software and high-end cinema editing, pointing towards support for higher-end single GPUs, and Apple also plans to ship the machine with an Apple-branded professional display.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)
Related Forum: Mac Pro

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...

Top Rated Comments

Rossatron Avatar
112 months ago
It is courageous to call feedback from users "negativity"
o_O
Score: 143 Votes (Like | Disagree)
Asarien Avatar
112 months ago
2019. Christ.

This essentially proves Ive and Co. haven't even been designing successors to the Mac Pro in the background, over the past four years.
Score: 129 Votes (Like | Disagree)
camnchar Avatar
112 months ago
What did Apple expect after ignoring their Pro hardware for years and years? Constant positivity?
Score: 117 Votes (Like | Disagree)
Rocketman Avatar
112 months ago
Listening, maybe. 2 years to resolve it, after admitting it? Fail. Just offer both right now. Use an old physical architecture with a new set of guts. THIS YEAR.
Score: 90 Votes (Like | Disagree)
Asarien Avatar
112 months ago

Apparently, the negative response to the MacBook Pro with Touch Bar, which many complained was not oriented towards pro users, was a major factor. Apple saw a surge of orders for older MacBook Pros instead of the new model, and that, combined with the reaction to the LG 5K display and the "constant negativity" from professional users, led Apple to "double down on professional users."
This couldn't be any truer. I'm an IT Admin at an all-Mac office, and we ended up purchasing over $100,000 worth of the older MacBook Pros instead of the TouchBar ones in fear of Apple discontinuing them.

Apple has a serious ego problem; thinking every business can just switch their entire infrastructure just for new tech that isn't technically better, yet costs more. The hassle of retrofitting our office and conference rooms overnight with USB-C displays and a myriad of USB-C adapters per user, is a completely unreasonable and cost-prohibitive request.
Score: 78 Votes (Like | Disagree)
gugy Avatar
112 months ago
Glad Apple is listening.
As Pro user they for sure dropped the ball on the Mac for many years. I am still using my MacPro 2011 12 core tower and the machine still rocks. It is just 1 sec slower that the current MPs. Upgrading the internals is the key for the success. Soldering everything is a huge mistake.
Score: 73 Votes (Like | Disagree)